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Global Mobile Communications - The Key Statistics, Trends and Regional Insights

Global Mobile Communications - The Key Statistics, Trends and Regional Insights

This annual report offers a wealth of information on the worldwide development of the mobile sector. Information at a regional level is also provided for the Americas, Europe, Middle East and Asia Pacific. The report includes analyses, statistics, forecasts and trends. It provides a comprehensive insight into the progress of mobile and examines some the issues and opportunities  

Subjects covered include:

The future of the mobile industry;
Worldwide and regional mobile subscriber statistics;
Worldwide mobile ARPU and revenue;
Overview of worldwide call charges;
Mobile prepaid sector;
MVNO market;
Fixed Mobile Convergence (FMC);
Mobile infrastructure;
Termination rates, Roaming, Mobile Number Portability (MNP);
Mobile spectrum developments;
Regional overview.



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Wireless services are a key area for telecommunications' industry growth in 2014, and industry players around the world are competing heavily for a lead position in these developments.  In fact, it is expected that subscriptions to wireless services will overtake the actual world population due to the number of multiple subscriptions owned.

A key development in this market is the rise of Over-The-Top (OTT) service providers.  For example, both mobile VoIP apps and mobile Instant Messaging (IM) are OTT services, representing a potential threat to mobile operators’ call revenues.  Growth is expected in these services due to improvements and a greater community acceptance.  Other forms of messaging, such as SMS, are increasing in use as well, particularly free messaging services offered by social networks and free apps such as Whatsapp.

Over the next few years, it is expected that the mobile operators will lose billions in revenue to these new cheaper or free messaging services. Mobile operators will need to consider revised pricing strategies to fight this threat and maintain their client base.

SMS, which traditionally accounted for around 80% of overall messaging revenue, is expected to decline and, by 2015, will account for only around 60%.

The ongoing improvements in infrastructure have driven the continuing uptake of mobility and broadband around the world, and, in 2014, mobile broadband is, in fact, the fastest growth area for the overall telecommunications sector. But, increased usage has caused data traffic jams on 3G networks as this infrastructure was not designed for the rapid increase in traffic its experienced over the last couple of years.

The release of 4G/LTE mobile broadband and growing uptake by consumers and businesses will certainly ease the issue in the short term; but, as user uptake increases so will the amount of bandwidth consumed. Anticipation of the growing demand has resulted in LTE becoming the fastest developing mobile technology to date.

Service differentiation between mobile operators competing for clients will become crucial with customer satisfaction being a key focus area.  Given that the cost of acquiring customers is expensive, reducing churn rates can offer significant savings to telcos.  In addition, lowering roaming charges also encourages goodwill at both a regulatory and consumer level and lessens the chance of bill-shock.

The enormous amounts of data being continually gathered on customers and their buying behaviours (Big Data) provides an unprecedented opportunity for mobile operators to develop new products and services to maintain their customer base and encourage new ones to join them.

While the phenomenal growth of the smartphone is expected to continue for a number of years, it is expected to eventually become a utility product.  This change is anticipated in the developed markets first, with the developing markets following as cheap models from China and India are adopted.

The BRIC markets of Brazil, Russia, India and China are key markets for opportunities for telecoms due partially to their large populations and increased globalization.

Since 2013, the international telecom community has also shown unprecedented interest in the emerging market of Myanmar (Burma) due to major changes in government legislation liberalising the telecoms industry.

By Kylie Wansink

  • EXECUTIVE SUMMARY
  • GLOBAL MOBILE MARKET - TRENDS AND STATISTICS
    • MARKET SUMMARY
    • MOBILE SUBSCRIPTIONS
      • Table Global - mobile subscriptions and annual change - 2009 - 2014
      • Table Regional - mobile subscribers - 2009 - 2013
    • MOBILE CAPITAL EXPENDITURE (CAPEX)
      • Table Global - mobile capital expenditure (CAPEX) - 2010 - 2014
      • Table Global - telecoms capital expenditure (CAPEX) - 2008 - 2014
      • Software-defined networks
      • Global mobile revenue
    • LEADING CARRIERS
      • Table Global top 20 mobile operators by connections and revenue - Q1 2013
      • Table Global top 13 mobile parent carriers by subscribers - 2012
    • THE CHANGING STATE OF THE INDUSTRY
      • Table Global smart phone operating system market share - 2010; 2011; 2012; Q3 2013
      • Mobile data traffic
        • Table Regional mobile data traffic growth - CAGR 2012 - 2017
    • EMERGING MARKETS FOR FUTURE GROWTH
      • Brazil mobile market summary and key statistics
        • Table Bazil - mobile subscribers and penetration rate - 2005- 2014
        • Table Evolution of mobile ARPU in Brazil - major operators - 2009 - 2013
      • Russia mobile market summary and key statistics
        • Table Russia - mobile market share - Mar 2013
        • Table Russia - mobile service revenue - 2003 - 2013
      • India mobile market summary and key statistics
        • Table Overview of India's mobile market - 2011 - 2013
        • Table India - mobile subscribers, annual change and penetration - 2006 - 2013
      • China mobile market summary and key statistics
        • Table China - mobile subscribers and annual change - 1995 - 2014
    • THE SPECTRUM ISSUE
      • Spectrum issue - more to it than meets the eye
      • White spaces overview and examples
    • FURTHER INSIGHTS
      • International interest in Myanmer
      • Industry begins to discuss 5G
      • Monetising mobile towers
      • Fixed Mobile Conversion
      • Small cell networks
  • SMARTPHONES AND HANDSETS TRENDS AND STATISTICS
    • THE FUTURE OF THE SMARTPHONE MARKET
      • Hardware becomes a utility platform
      • Platform for innovation and industry transformation
      • Breaking into new markets
      • Affordable smart devices
      • Enviro-friendly handsets
      • Who will dominate the WiFi market?
      • Innovation to continue
      • Look towards emerging markets for smart phone growth
    • MOBILE HANDSET STATISTICS AND FORECASTS
      • Historical handset market growth
      • Global handset sales and revenue
        • Table Global - overall mobile handset shipments - 2004 - 2015
        • Table Global - mobile handset revenue - 2010 - 2014
        • Table Regional - mobile handset sales market share - 2011; 2013
      • Global leading handset suppliers
        • Table Global - handset supplier market shares - 2007; 2009; 2011; 2012
      • A tough five years for Nokia
        • Table Nokia's handset supplier global market share decline -2007; 2009; 2011; 2013
      • Brief case study: Motorola
    • SMARTPHONE LEADING SUPPLIERS AND OPERATING SYSTEMS
      • Table Global - smart phone supplier market share - 2012; Q3 2013
      • Table Global - smart phone operating system market share - 2010; 2011; 2012; Q3 2013
      • Global smart phone sales
        • Table Global - smart phone share of handset market - 2009 - 2014
        • Table Global - smart phone mobile device sales by quarter - Q2 2009 - Q2 2013
    • TOUCHSCREEN TABLETS
      • Table Global - touchscreen tablet vendor market share - Q4 2012; Q2 2013
      • Table Global - touchscreen tablet operating system market share - 2011 - 2013
      • Table Global - touchscreen tablet sales - 2010 - 2014
    • WEARABLE WIRELESS DEVICES
      • Smart watches
      • Augmented reality glasses
      • E-health devices
    • SAFETY AND SECURITY ISSUES
  • MESSAGING TRENDS AND STATISTICS
    • MOBILE MESSAGING INSIGHTS
      • Smartphone and Mobile Instant Messaging (MIM)
    • THE DECLINING SMS MARKET
      • Instant messaging beginning to overtake SMS
      • Monetizing free mobile instant messaging apps
      • Premium SMS (PSMS)
      • Is Mobile Voice over IP (MoIP) a threat to SMS and voice revenues?
      • Permission-based SMS
    • MOBILE PHOTO-MESSAGING AND SELF DESTRUCTION
      • Operators attempt to combat OTT with Joyn
    • EMAIL/MOBILE EMAIL
      • Table Worldwide number of email users - 2009 - 2014
      • Self-destructing email
    • UNIFIED COMMUNICATIONS (UC)
      • Early days
      • UC&C today
      • Unified Communications as a Service (UCaaS)
    • UNSTRUCTURED SUPPLEMENTARY SERVICE DATA (USSD)
      • Store-and-forward messaging services
      • Early providers
      • USSD analysis
    • BIG DATA AND THE MESSAGING/UC SEGMENT
  • CUSTOMER EXPERIENCE AND TARIFFS
    • INTRODUCTION: GLOBAL TELECOMS MARKET
      • Table Global - telecom statistics at a glance - 2013; 2014
    • INSIGHTS INTO GLOBAL MOBILE CHURN
    • ORANGE
      • Table Orange mobile customer churn - 2003 - 2013
      • Table Orange mobile customer acquisition costs - 2007 - 2013
    • CUSTOMER EXPERIENCE KEY TO THE FUTURE OF THE RETAIL MARKET
      • Lack of good customer expectation in telecoms market
    • INSIGHTS IN GLOBAL MOBILE ARPU
      • Table Global average mobile monthly ARPU - 2005 - 2014
      • Table India - mobile ARPU by technology, prepaid/postpaid/blended - 2012
      • Table India - mobile ARPU (GSM and CDMA) - 2005 - 2012
    • INSIGHTS INTO GLOBAL MOBILE TERMINATION
      • Table United Kingdom - MTRs by operator (pence per minute) - 2010 - 2015
      • Table New Zealand - Telecom and Vodafone network termination rates - 2009 - 2014
      • Table Global average Mobile Termination Rates - 2009; 2011; 2013
      • Table Examples of Mobile Termination rates by region
    • INSIGHTS INTO GLOBAL MOBILE ROAMING
      • Table Global mobile roaming revenue - 2000; 2012; 2018
      • Mobile data roaming
    • THE RETAIL MARKET NEEDS TO LIFT ITS GAME
      • Under-investment in customer experience
      • Very little service differentiation between players
      • New sectors are entering the retail market
      • New approach needed, not a fix of broken systems
      • Cost transparency: the single most important issue in the telco market
    • SOLUTION: HIGH QUALITY DATA AND ANALYTICS
      • Data silos
    • CONTEXTUAL INTELLIGENCE
      • Table Key characteristics of contextual intelligence in customer service
      • Benefits for telcos and ISPs
      • Social Network Analytics
    • DATA ANALYTIC APPLICATION EXAMPLES
      • Subscriber Data Management
    • BUSINESS UNDERSTANDS NEED FOR REAL-TIME PROCESSING
  • INTERNATIONAL INTEREST IN MYANMAR
    • MYANMAR'S RESTRUCTURED TELECOM SECTOR: WILL IT DELIVER THE `LEVEL PLAYING FIELD' FOR NEW OPERATORS?
    • KEY STATISTICS
      • Table Myanmar - Country statistics - 2013
      • Table Myanmar - Telecom revenue and investment statistics - 2009
      • Table Myanmar - Telephone network statistics - 2012
      • Table Myanmar - Internet user statistics - 2012
      • Table Myanmar - Mobile statistics - 2012
      • Table Myanmar - National telecommunications authorities
      • Country overview
        • Table Myanmar's GDP real growth rate - 2006 - 2014
      • Political and social changes in Myanmar - 2007 - 2012
    • MOBILE COMMUNICATIONS
      • Overview of Myanmar's mobile market
      • Mobile statistics
        • Table Myanmar - Mobile subscribers, penetration and annual change - 1995 - 2013
      • Tariffs
      • Third Generation (3G) development
      • Mobile operators
        • Table Myanmar - Overview of MPT's CDMA service
        • Table Myanmar - MPT Mobile subscribers and annual change by service type – March 2009
      • Mobile services
  • REGIONAL OVERVIEWS
    • NORTH AMERICA
      • USA Overview
      • Canada Overview
      • Wireless statistics
        • Table US, Canada mobile market revenue - 2000 - 2012
        • Table North American wireless subscribers - 2002 - 2014
        • Table US mobile subscribers by major operator - 2002 - 2013
        • Table Canada wireless subscribers by major provider - 2004 - 2013
        • Table Canada - wireless operator market share of subscribers - 2010 - 2012
      • Spectrum developments
        • Table Canada - 700MHz auction results - February 2014
      • M-payments
      • Smartphone market
        • Table USA - Tablets, smartphones in use - 2009 - 2012
        • Table USA - Handset market share by manufacturer - 2011 - 2012
        • Table USA - Handset sales by manufacturer - 2011 - 2012
        • Table USA - Handset market share by platform - 2012 - 2013
        • Table Canada - Wireless device penetration by type - 2007 - 2013
    • LATIN AMERICA
      • Overview
      • Mobile statistics
        • Table LAC - mobile subscribers and penetration - 2014
        • Table LAC - mobile subscribers and penetration by country, penetration - 2014
      • Major mobile operators in Latin America
        • Table LAC's major mobile operators - subscribers - 2010 - 2013
        • Table América Móvil - subscribers in the LAC region - 2010 - 2013
        • Table Telefónica - subscribers in the LAC region - 2010 - 2013
        • Table Telecom Italia - subscribers in the LAC region - 2010 - 2013
        • Table Millicom International Cellular - subscribers in the LAC region - 2010 - 2013
      • Smartphones
    • EUROPE
      • Market overview
      • Key trends
        • Table Europe - Mobile voice revenue as proportion to total - 2006 - 2014
        • Table Europe - Mobile and fixed voice traffic (% of total) - 2005 - 2013
        • Table Europe - Mobile and fixed voice traffic (volume) - 2005 - 2013
      • Mobile statistics
        • Table EU mobile subscribers and penetration rate - 2004 - 2015
      • Major mobile operators overview
        • Table Europe - O2 Group mobile subscribers - 2005 - 2013
        • Table Europe - O2 Group turnover and EBITDA - 2007 - 2013
        • Table Europe - O2 Group blended monthly ARPU - 2006 - 2013
        • Table Europe - Orange Group mobile subscribers by sector - 2005 - 2013
        • Table Europe - Orange Group MVNO subscribers - 2005 - 2013
        • Table Europe - Orange Group mobile revenue - 2008 - 2013
        • Table Europe - TIM domestic mobile subscribers - 2005 - 2013
        • Table Telekom Deutschland subscribers in selected European countries - 2001 - 2013
        • Table Telekom Deutschland ARPU in selected European countries - 2006 - 2013
        • Table TeliaSonera mobile subscribers, select European countries - 2009 - 2013
        • Table Vodafone blended ARPU (principal European markets) - 2013
        • Table Vodafone subscribers (principal European markets) - 2013
        • Table Vodafone voice usage - selected European countries - 2013
        • Table Vodafone Group (Europe) revenue by sector - 2007 - 2013
        • Table Europe - H3 subscribers - 2013
        • Table Europe - H3 revenue - 2009 - 2013
        • Table Europe - H3 blended ARPU - 2009 - 2013
    • AFRICA
      • Market overview
      • Mobile Statistics
        • Table African mobile subscriber growth and penetration - 2005 - 2014
        • Table Top 10 African countries by subscribers - 2013
      • Pan-African mobile operators
        • Table Africa - Orange subscribers - 2011 - 2013
        • Table Africa -MTN subscribers - 2013
        • Table Africa -Millicom (Tigo) subscribers - 2010 - 2013
      • Mobile Virtual Network Operators (MVNOs)
      • Mobile handsets, smartphones
      • Average Revenue per User (ARPU)
        • Table MTN mobile ARPU in African markets ($/quarter) - 2012 - 2013
    • MIDDLE EAST
      • Overview of Bahrain's mobile market
        • Table Bahrain - mobile subscribers and penetration rate - 2014
      • Overview of Iran's mobile market
        • Table Iran - mobile subscribers and penetration - 1995 - 2014
      • Overview of Iraq's mobile market
        • Table Iraq - mobile subscribers and penetration rate - 2003 - 2014
      • Overview of Israel's mobile market
        • Table Israel - mobile subscribers and penetration rate - 1995 - 2014
      • Overview of Jordan's mobile market
        • Table Jordan - mobile subscribers and penetration rate - 1995 - 2014
      • Overview of Kuwait's mobile market
        • Table Kuwait - mobile subscribers and penetration rates - 1994 - 2014
      • Overview of Lebanon's mobile market
        • Table Lebanon - mobile subscribers and penetration rate - 1995 - 2013
      • Overview of Oman's mobile market
        • Table Oman - mobile subscribers and penetration - 1994 - 2014
      • Overview of Qatar's mobile market
        • Table Qatar - mobile subscribers and penetration rate - 1995 - 2014
      • Overview of Saudi Arabia's mobile market
        • Table Saudi Arabia - mobile subscribers and penetration - 1995 - 2013
      • Overview of Syria's mobile market
        • Table Syria - mobile subscribers and penetration rate - 1999 - 2014
      • Overview of Turkey's mobile market
        • Table Turkey - mobile subscribers and penetration rate - 1995 - 2014
      • Overview of UAE's mobile market
        • Table UAE - mobile subscribers and penetration rate - 1995 - 2014
      • Overview of Yemen's mobile market
        • Table Yemen - mobile subscribers and penetration rate - 1998 - 2014
    • ASIA
      • Market overview
        • Table Mobile subscriber growth in Asia - 1990; 1995; 2000 - 2014
      • Leading mobile markets
        • Table Top 10 mobile markets in Asia - ranked by number of subscribers - 2010 - 2014
      • The developing markets
        • Table Selected developing mobile markets in Asia - subscribers and penetration - 2013
      • Future trends
        • Table Singapore - Mobile subscribers - 2G and 3G, prepaid and postpaid - September 2012
        • Table Singapore - Mobile subscribers - 2G, 3G and 4G, prepaid and postpaid – September 2013
    • PACIFIC REGION
      • Australia
        • Table Australia - Mobile market subscribers, penetration rate and annual change - 2000 – 2013
        • Table Australia - Mobile subscribers by carrier - 2005 - 2013
        • Table Australia - Mobile subscriber market share by carrier - 2005 - 2013
        • Table Australian handset brand market share - major suppliers - 2008 - 2013
        • Table Australia - Estimated tablet users - 2010 - 2012; 2015 - 2016
      • New Zealand
        • Table New Zealand - Mobile data traffic - 2010 - 2014
        • Table New Zealand - Mobile voice traffic - 2006 - 2014
        • Table New Zealand - Mobile subscribers, annual change and penetration rate - 2001 - 2014
        • Table New Zealand - Market share of mobile subscribers per operator - 2005 - 2013
      • South Pacific Islands
        • Table Mobile subscribers in top 5 countries of the South Pacific - 2010 - 2013

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