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The Yogurt Market and Yogurt Innovation, 3rd Edition

The Yogurt Market and Yogurt Innovation, 3rd Edition focuses on the market for yogurt sold to consumers in the United States through retail channels. The market is broken out into two categories: refrigerated yogurt (spoonable) and refrigerated yogurt drinks.

The report covers all retail distribution channels that carry yogurt, including supermarkets and grocery stores, mass merchandisers and supercenters, warehouse clubs, specialty food stores, health/natural food stores, convenience stores, drugstores, dollar stores, and direct-sales channels such as online and mail order.

Yogurt in other forms (frozen yogurt, yogurt dips, snacks, etc.) or yogurt sold in other venues such as foodservice channels, are not part of the formal scope of the market or included in sales quantification.

Market size data are provided at the retail sales level for 2012-2017 and projections for 2017-2022.


  • Executive Summary
    • Scope
    • Methodology
    • Definition of Yogurt
    • Retail Sales of Yogurt at $8.8 Billion in 2017
    • Innovation: The Big Picture
    • Market to Reach $9.8 Billion by 2022
      • Table U.S. Yogurt Market Retail Dollar Sales, 2012–2022P (in millions of dollars and percent change)
    • Industry Characteristics
    • Danone, Chobani, and General Mills Control 75% of the Market
    • Channel Shares
      • Table Yogurt: U.S. Retail Dollar Sales and Shares by Channel, 2017 (in millions of dollars and percent)
    • Yogurt Eaten by 55% of Adults
      • Table Consumption Rates for Yogurt & Smoothies, 2007-2017 (percent of adults)
    • Consumers Increasingly Prefer Regular Yogurt
      • Table Types of Yogurt & Smoothies Eaten/Drank Most Often, 2007-2017 (percent of U.S. adults that eat/drink yogurt & smoothies)
    • Most Yogurt Consumers Eat/Drink 4 to 11 Servings a Month
      • Table Servings of Yogurt Eaten/Drank in Last 30 Days, 2007-2017 (percent of U.S. adults that eat/drink yogurt)
  • Introduction
    • Scope
    • Methodology
    • Definition of Yogurt
    • Spoonable Yogurt
    • Drinkable Yogurt
    • Regulatory Factors
  • The Market
    • Key Economic Indicators
      • Table Key Indicators for U.S. Yogurt Retail Sales, 2006-2021
    • Historical and Projected Dollar Shipments
    • Retail Sales of Yogurt at $8.8 Billion in 2017
    • Market to Reach $9.8 Billion by 2022
      • Table U.S. Yogurt Market Retail Dollar Sales, 2012–2022P (in millions of dollars and percent change)
    • Price Trends
    • Volume Sales
      • Table U.S. Yogurt Market Retail Volume Sales, 2012–2017 (in millions of pints and percent change)
    • Market Segmentation by Category Sales
      • Table U.S. Yogurt Market Retail Dollar Sales: By Category, 2015–2017 (in millions of dollars and percent change)
    • Factors to Market Growth
      • Innovation: The Big Picture
      • Dairy Alt as the New Greek
      • New International Styles
      • Indulgence & Convenience Never Go Out of Style
    • The Macro and Market-Specific Economic Picture
      • Sluggish Economy Impacts Consumer Spending
      • Unemployment Rate Declines to Below Pre-Recession Levels
      • Median Household Incomes at All-Time High in 2016
      • Sluggish Growth of Household Formations
      • Market-Specific Factors to Growth
      • Key Opportunities for Future Growth
  • Marketer Competition
    • Industry Characteristics
    • Danone, Chobani, and General Mills Control 75% of the Market
    • Leading Brand Lines
      • Table Selected Marketers/Brands of Yogurt
    • M&A Activity
    • Lactalis Weighs in to U.S. Yogurt Category Through Acquisition of Stonyfield, Siggi's
    • New Product Trends
    • Next-Gen Product Innovation
      • Table Selected New Products
    • Organic Trends
      • Table Overall vs. Organic Usage Trends for Selected Dairy Categories, 2010-2017 (percent of U.S. households)
    • Grass-Fed the Next Step for Organic
    • Kid-Friendly, Portable Probiotics
    • Yogurt's Free-From Culture
    • Social Marketing Trends
    • Opportunities for Marketing Innovation
  • Retail Competition
    • Channel Shares
      • Table Yogurt: U.S. Retail Dollar Sales and Shares by Channel, 2017 (in millions of dollars and percent)
    • Role of Online and e-Grocers
    • Amazon Effect
    • Opportunities in Private Label
      • Table Overall vs. Private Label Usage Trends for Selected Dairy Categories, 2008-2017 (percent of U.S. households)
  • Consumer Trends
    • Yogurt Eaten by 55% of Adults
      • Table Consumption Rates for Yogurt & Smoothies, 2007-2017 (percent of adults)
    • Usage by Product Form
      • Table Forms of Yogurt & Smoothies Eaten/Drank Most Often, 2011-2017 (percent of U.S. adults that eat/drink yogurt & smoothies)
    • Usage by Product Type
      • Table Types of Yogurt & Smoothies Eaten/Drank Most Often, 2007-2017 (percent of U.S. adults that eat/drink yogurt & smoothies)
    • Usage by Product Style
      • Table Styles of Yogurt & Smoothies Eaten/Drank Most Often, 2007-2017 (percent of U.S. adults that eat/drink yogurt & smoothies)
    • Most Yogurt Consumers Eat/Drink 4 to 11 Servings a Month
      • Table Servings of Yogurt Eaten/Drank in Last 30 Days, 2007-2017 (percent of U.S. adults that eat/drink yogurt)
    • Brand Usage Trends
      • Dannon Maintains, Chobani Gains, Yoplait Declines
        • Table Brands of Yogurt Eaten/Drank Most Often by Adults in the Last 30 Days, 2007-2017 (percent of adults that eats/drinks yogurt)
  • Appendix
    • Table Industry Codes Related to Yogurt
    • Trade Publications and Associations

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