
Salty Snacks: U.S. Market Trends and Opportunities
Description
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In recent years, some consumers have moved away from the traditional three meals per day and shifted into a lifestyle involving increased snacking, or multiple smaller meals, throughout the day. Contributing to the ubiquitous consumption of salty snacks, these products are readily available in vending machines and grab-and-go retail outlets such as convenience stores and gas stations. In grocery stores, snacks are often featured in locations conducive to impulse purchases, such as checkout lanes.These factors, coupled with a steadily rising population, confer stability to the US market for salty snacks.
US producers benefit from limited competition by foreign firms inmost categories, due to food safety concerns. At the same time, US snack food manufacturers have been able to expand their global presence, bolstered by strong brand identities and a reputation for quality among many international consumers. While product prices may rise along with costs for ingredients(e.g., wheat, soybean oil) and other inputs (e.g., fuel, labor), snacks are generally considered “affordable luxury items”—a perception among consumers that helps snack producers avoid severe cyclical fluctuations. Facing difficult economic circumstances, many consumers trade down to less expensive products, such as private-label brands, rather than eschewing this category of food altogether.
About the Report
The information in this report is excerpted from two reports focusing on salty snacks by MarketResearch.com subsidiaries:
· the Freedonia Focus report Salty Snacks: United States
(Freedonia Group, March 2018),
· the “Salty Snacks” chapter in US Food Market Outlook 2018
(Packaged Facts, January 2018)
A full outline of the coverage provided in this report is available in the Table of Contents and List of Tables and Figures.
Table of Contents
- Production & Consumption Highlights
- Historical and Current Trends
- Industry Characteristics
- Key Economic Indicators
- Trade
- Environmental & Regulatory Factors
- US Salty Snacks Demand by Product, 2007-2022 (US$ mil)
- US Salty Snacks Shipments by Product, 2007-2022 (US$ mil)
- Potato Chips
- Corn Chips
- Other Salty Snacks
- Highlights: Retail Trends
- Retail Sales of Salty Snacks at $24 Billion in 2017
- Category Sales and Shares
- Sluggish Economy Impacts Consumer Spending
- Unemployment Rate Declines to Below Pre-Recession Levels
- Median Household Incomes at All-Time High in 2016
- Sluggish Growth of Household Formations
- Retail Market to Exceed $29 Billion by 2022
- PepsiCo Controls 60% of Market
- M&A Activity
- PepsiCo
- Snyder's-Lance
- Kellogg Company
- UTZ Quality Foods
- Marketing Trends
- Opportunities for Marketing Innovation
- New Product Trends
- Opportunities for Product Innovation
- Channel Shares
- Opportunities for In-Store and Online Innovation
- Potato Chips Eaten by Over 80% of Households
- Usage by Product Type
- Usage by Flavor
- Brand Usage Trends
- Two MarketResearch.com Sources for this Report
- Sources
- Industry Codes
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