The Organic and Clean Label Food Shopper, 2nd Edition
Description
The Organic and Clean Label Food Shopper, 2nd Edition
The reasons for and implications of shifts in consumer perception and behavior are analyzed in the context of future market opportunities for product manufacturers as well as for retail channels (natural/specialty vs. mass/value), including private-label and internet opportunities.
Analysis draws largely on two primary sources of consumer data. The first source is the Packaged Facts National Online Consumer Survey, which includes a panel of 2,000 U.S. adults (age 18 and older) that is balanced to the national population on primary demographic measures such as age cohort, gender, geographic region, marital status, race/ethnicity, presence or absence of children in the household, and household income.
The second source of primary consumer data in this report are Simmons Reports from MRI-Simmons. On an ongoing basis, Simmons conducts booklet-based surveys of large and randomly selected samples of consumers (approximately 25,000 for each 12-month survey compilation), which, as an aggregate, are intended to represent a statistically accurate cross-section of the U.S. population.
In addition, the International Food Information Council Foundation’s 2019 Food & Health Survey provided valuable insight into consumers’ perspectives on the safety of the U.S. food supply and other pertinent topics.
Secondary sources consulted for this report include trade associations, environmental and animal-welfare advocacy groups, and third-party credentialing organizations, as well as trade, business, and consumer publications. The U.S. Food and Drug Administration and U.S. Department of Agriculture websites provided information on labeling and other regulations affecting organic and clean label foods.
Special offer: now 10% off original full report price
The Organic and Clean Label Food Shopper, 2nd Edition by Packaged Facts examines the dynamics of the current organic and clean label landscape, including shifts in consumer usage rates, cross-usage, psychographics, and demographics. Organic products in the scope of this study include food and beverage products that are USDA certified organic and organic ingredients. Clean label products in the scope of this study are harder to define, as there is no established definition of “clean label”. Products focused on in this study include those with animal welfare claims, environmentally friendly claims, “free from” claims (e.g., preservatives, additives, hormones, artificial ingredients, pesticides, antibiotics, gluten), and a number of other characterizations such as grass-fed, plant-based, natural, non-GMO, and local.The reasons for and implications of shifts in consumer perception and behavior are analyzed in the context of future market opportunities for product manufacturers as well as for retail channels (natural/specialty vs. mass/value), including private-label and internet opportunities.
Analysis draws largely on two primary sources of consumer data. The first source is the Packaged Facts National Online Consumer Survey, which includes a panel of 2,000 U.S. adults (age 18 and older) that is balanced to the national population on primary demographic measures such as age cohort, gender, geographic region, marital status, race/ethnicity, presence or absence of children in the household, and household income.
The second source of primary consumer data in this report are Simmons Reports from MRI-Simmons. On an ongoing basis, Simmons conducts booklet-based surveys of large and randomly selected samples of consumers (approximately 25,000 for each 12-month survey compilation), which, as an aggregate, are intended to represent a statistically accurate cross-section of the U.S. population.
In addition, the International Food Information Council Foundation’s 2019 Food & Health Survey provided valuable insight into consumers’ perspectives on the safety of the U.S. food supply and other pertinent topics.
Secondary sources consulted for this report include trade associations, environmental and animal-welfare advocacy groups, and third-party credentialing organizations, as well as trade, business, and consumer publications. The U.S. Food and Drug Administration and U.S. Department of Agriculture websites provided information on labeling and other regulations affecting organic and clean label foods.
Table of Contents
159 Pages
- Expanding Availability & Lower Prices Are Key Factors to Increasing Sales of Clean Label & Organic Foods
- What Is "Clean Label"?
- Key Consumer Trends
- Scope
- Highlights
- Definitions & Standards
- Clean Label
- Organic
- Natural
- Non-GMO
- Grass-Fed
- Food Allergens
- Gluten-Free
- Animal Welfare-Related Label Claims
- Highlights
- Organic Penetration and Sales Estimates from Different Sources
- Specialty Food Sales
- Growth in Household Usage of Organic Foods
- Fresh Food Categories Show Highest Usage Rates
- Consumption of Organic Fresh Produce Growing
- Food Safety Issues
- Animal Welfare Issues
- Trends in Restaurants & Grocery Store Takeout
- Plant-Based Substitutes for Animal Products Facing Definitional Challenges
- Personalized Nutrition
- Convenience Used to Mean Unhealthy Foods, But Meal Delivery Services Say No More
- Investing in Blockchain and Big Data to Satisfy Consumer Desires for Transparency
- Consumers Think Small and Medium Businesses Have More Credibility
- Organic Farming Takes Root, But Imports Still Meet Much of Demand
- Reformulating Functional Ingredients to Be Clean Label Friendly
- Highlights
- Core Clean Label and Organic Consumers Strongly Agree They Always Buy or Make Every Effort to Eat These Foods
- Extensive Overlap Between Clean Label and Organic Consumers
- Relative Importance of Clean Label Features When Shopping for Food
- Special Eating Practices Have a High Correlation with Eating Organic/Clean Label Foods
- People Who Are Gluten-Free, Vegan, or Vegetarian Are More Likely to Eat Clean Label/Organic
- Adherence to Special Diets Common Among the Population But Especially Likely with Clean Label and Organic Consumers
- Many Consumers Prefer Healthier Foods Without Additives
- Price Is the Biggest Hurdle to Adoption of Organic and Clean Label Eating
- Consumers Are Willing to Pay More for Clean Label Foods
- Highlights
- Where Organic and Clean Label Consumers Shop, and Why
- Trends in Fresh Produce
- Trends in Meat & Seafood
- Trends in Dairy
- Trends in Packaged/Processed Foods
- Trends in Beverages
- Highlights
- Age Is an Important Determinant of Natural/Organic Consumers
- Race/Ethnicity Also Play a Role
- Geographic Region
- Educational Achievement
- Presence of Children
- Household Income
- Highlights
- Clean Label Attitudes
- Environmental Responsibility Is Personal
- Foodie Preferences Common with Organic/Natural Consumers
- Engagement with Foods Through Cooking
- Novelty & Openness to Exploring New Foods
- Clean Label Consumers Consider Themselves Influential in Peer Groups & Communities
- Opportunity: Get Older Consumers More Interested in Eating Clean
Pricing
Currency Rates
Questions or Comments?
Our team has the ability to search within reports to verify it suits your needs. We can also help maximize your budget by finding sections of reports you can purchase.