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Gen Z and Millennials as Pet Market Consumers: Dogs, Cats, Other Pets

Publisher Packaged Facts
Published Feb 16, 2018
Length 162 Pages
SKU # LA15528761

Description

Gen Z and Millennials as Pet Market Consumers: Dogs, Cats, Other Pets

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This Packaged Facts report explores what makes Gen Z and Millennial pet owners unique and highlights how pet product and service marketers can best appeal to these 57 million pet owners in the 18- to 39-year-old age group.  Gen Z and Millennial pet owners as a group differ from older pet owners in a wide range of ways.  For example, they are far more likely to depend on their veterinarians for advice about a broad spectrum of pet products, making the veterinary channel an especially attractive way to reach 18- to 39-year-old pet owners.

The report confirms that compared to their Gen X and Boomer counterparts,Gen Z and Millennial pet owners have a much higher propensity to shop online for pet products.  Yet, it also reveals that 18- to 39-year-old pet owners remain loyal to brick-and-mortar pet retailers and are especially avid consumers of the pet care services provided by brick-and-mortar retailers.

The report shows that Millennial pet owners differ significantly from their Gen Z as well as their Gen X and Boomer counterparts.  In addition to being more numerous than Gen Z pet owners, Millennial pet owners are more likely to have completed their education, be established in a job or career, generate substantial employment income and head their own households.  As a result, Millennials wield far more clout than Gen Z as pet market consumers.


Table of Contents

162 Pages
    • The Market's Future Is in New Hands
    • Scope and Methodology
    • Topline Insights and Opportunities
    • Profile of Gen Z and Millennial Pet Owners
    • Pet Product Shopping and Buying Patterns
    • Gen Z and Millennial Dog Owners
    • Gen Z and Millennial Cat Owners
    • Gen Z and Millennials as Pet Market Consumers: Other Pets
    • Pet Ownership Trends
    • Key Differences Between Gen Z and Millennial Pet Owners
    • Pet Market Consumer Focus: Affluent Millennials
    • Marketing Insights and Opportunities
    • The Bond Between Gen Z and Millennial Pet Owners and Their Pets
    • Managing the Health of Their Pets
    • Key Consumer Attitudes
    • Overview
    • Channel Choices of Gen Z and Millennial Pet Owners
    • Aggregate Expenditures on Pets
    • Overview
    • Key Characteristics of Gen Z and Millennial Dog Owners
    • Consumer Highlights
    • Overview
    • Key Characteristics of Gen Z and Millennial Cat Owners
    • Consumer Highlights
    • Ownership Trends
    • Demographic Profile

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