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The Importance of Market Research for Validation and Decision Making

Publisher Packaged Facts
Published Jul 06, 2016
Length 9 Pages
SKU # LA15871634

Description

In today’s rapidly shifting market landscape, the ability to make effective data driven
decisions is crucial for a variety of essential business operations across an
organization.

Consider the following scenarios:

• A CEO who is thinking about making a large acquisition to enter a new market
• A product developer working to stay ahead of shifting trends
• A management consultant advising a client on how to reboot their business
• A brand manager creating buyer personas to shape marketing efforts
• An entrepreneur building a pitch to secure funding from venture capitalists

Each of these individuals may have previous experiences and gut instincts that
inform their thinking and planning, but they must also incorporate high-quality data
and analysis into their decision-making process in order to understand the bigger
picture, persuade key stakeholders, and back up their conclusions.

Risk is inherent in each of these situations, and a fumble at the wrong moment
can lead to serious consequences for an individual’s career success and a
company’s longevity. When the competition is fierce and the margin of error is
thin, relying on faulty assumptions can be fatal.

Table of Contents

9 Pages

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How Do Licenses Work?

The primary function of a report license is to define how many people within a company are authorized to use the purchased report. This is separate to how a report might be delivered. Unless specifically identified otherwise, the purchase option is Single User. Below is a helpful description of that license, along with a sampling of others most commonly offered.

  • This license allows only one user to have access to and to use/read the report. It is not one user at a time or one user group; it is an individual who will be reading and utilizing the report.

  • This license allows for the entire purchasing company to read and use the report. This is the license level that would allow for a report to be placed on an internal company shared drive for access by all employees of that direct company. This license does not extend to parent or sister company use.

  • This license is designed to allow an entire department within a company full access to a report. The departmental license is a great option for companies that have more than one location and the department is spread out all over the country/world

  • This license is for companies that have one location where they want the report to be accessible by all employees within that physical location.

  • This is the most flexible of the licensing options. Some publishers will allow you to get a license for a preset number of people (typically 5). These licenses are ideal for small work groups.

License options are at the discretion of each publisher. As such, not all licenses indicated above are available for every product. If you are uncertain of the best license for your needs or would like a license that is not proactively available, please contact us and we will be happy to assist.

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