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Food Gifting in the U.S., 5th Edition

Publisher Packaged Facts
Published Aug 04, 2016
Length 156 Pages
SKU # LA5865313

Description

Special offer: now 20% off original full report price

Food Gifting in the U.S., 5th Edition

The fifth edition of Food Gifting in the U.S. provides trend-forward analysis of this growing and dynamic market, relying in part on trended proprietary survey analysis spanning 2010-2016.

The report does the following:
  • Identifies key trends and themes in the food gifting market, supported by examples and related product images. Themes and topics explored include everyday purchases, seasonal flavor trends, kids’ gifting, gender and product packaging, gourmet food and DIY kits.
  • Analyzes leading companies and brands specializing in a range of food gift categories, including chocolate bakery, salty food, fruit, savory food, gourmet food and floral/multi-branding. Analysis focuses on brand positioning, product innovation and marketing strategy.
  • Assesses the food gifter from a variety of perspectives, including for whom they purchase food gifts (i.e. mother, friend, coworker, etc.), the amount they spend per gift, and the number of recipients for whom they purchase the gifts. To help shed light on each of these perspectives, in each case, we trend 2010-2016 proprietary consumer data. We also assess the giving and receiving of business food gifts.
  • Analyzes food gifters according to the types of food gifts they purchase for themselves and the types they purchase for others. In each case, we trend 2010, 2012, 2014 and 2016 proprietary consumer data.
  • Analyzes why consumers purchase food gifts and what attributes they seek when choosing a food gift, and explores rationales given for not purchasing specialty food gifts.
  • Provides insight on consumer online, phone and mail ordering trends generally; with respect to gourmet gift baskets; and with respect to Amazon and six food gifting-centric specialty retailers. Via more than 15 retail distribution options, it also assesses where consumers have purchased food gifts during the past 12 months, comparing survey results for 2010, 2012, 2014 and 2016.
  • Identifies and trends key market opportunities for food gifting by occasion, including the winter holidays, Easter, Valentine’s Day, Mother’s Day, graduations, weddings and anniversaries.
  • Provides in-depth analysis of leading food gifting companies, organized by product specialty: Chocolate specialists (Russell Stover Candies, Lindt & Sprüngli AG and Godiva), Bakery food specialists (Cookies by Design and Nothing Bundt Cakes), Salty food specialist (KingOfPOP.com and Popcornopolis), Fruit specialist (Edible Arrangements); Savory food specialist (Hickory Farms), Gourmet food specialists (Harry & David and Dean & DeLuca) and Floral Floral/multi-brand specialists (1-800-FLOWERS.COM and FTD Companies, Inc.).

Table of Contents

156 Pages
    • Report Scope
    • Report Summary
    • Market size and forecast
    • How major occasions stack up
    • Winter holidays
    • Easter
    • Valentine's Day
    • Mother's Day
    • Graduations
    • Weddings and anniversaries
    • The consumer: To give and to receive
    • Business food gifts
    • Types of food gifts purchased
    • Reasons for purchasing food gifts: 2010-2016 trends
    • Attributes sought in specialty food gifts: 2010-2016 trends
    • Reasons for not buying food gifts: 2010-2016 trends
    • Online, phone and mail ordering trends
    • Specialty food gift purchase locations used in past 12 months
    • Food Gifts for All Seasons
    • Food gift innovation for target demographics
    • Product innovation themes
    • Chocolate candy sales exceed $10.8 billion
    • Chocolate specialists
    • Bakery food specialists
    • Salty food specialists
    • Fruit specialist
    • Savory food specialist
    • Gourmet food specialists
    • Floral specialists
    • Methodology
    • Market size and forecast

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