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U.S. Financial Services Focus: The Walmart Shopper

Publisher Packaged Facts
Published Jul 18, 2018
Length 46 Pages
SKU # LA15732174

Description

U.S. Financial Services Focus: The Walmart Shopper 

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Financial services and related products play a significant role in driving Walmart’s store traffic and therefore positively impact overall sales. Walmart’s comprehensive financial services offering also strongly differentiates among retailers, providing an additional traffic boost.

Moreover, the revenue Walmart generates from these transactions does not include revenue generated by its partners, among them prepaid card provider Green Dot, money transfer provider MoneyGram, credit card partner Synchrony Financial, and tax services partner Jackson Hewitt also generates a significant share of its revenue from the 3,000 Jackson Hewitt kiosks located in Walmart stores. Perhaps the most revenue comes from Walmart’s in-store bank branches, which collectively have billions in deposits and generate significant revenue from fees and interest.

The result is a multi-billion-dollar financial services enterprise that plays a vital role in fulfilling millions of consumers’financial services needs, driving sales of Walmart merchandise and other services in the bargain.

U.S. Financial Services Focus: The Walmart Shopper assesses Walmart financial services and product initiatives and trends, with a focus on credit cards, prepaid cards, money transfer services, tax services,and mobile engagement. The contributions of major partners (such as prepaid card provider Green Dot, money transfer provider MoneyGram, credit card partner Synchrony Financial, and tax services partner Jackson Hewitt) and related revenue impact are also detailed. Analysis is framed by key demographics.


Table of Contents

46 Pages
    • Introduction
    • Report Summary
    • Financial Services Offerings in Context
    • Financial Services: The Components
    • User Characteristics
    • Credit Cards
    • Prepaid Cards
    • The Technology
    • Money Transfer Services
    • Tax Services
    • Methodology

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