Report cover image

Bundle: Breakfast Trends and Opportunities (3 Reports)

Publisher Packaged Facts
Published Aug 27, 2018
Length 339 Pages
SKU # LA15758985

Description

Bundle: Breakfast Trends and Opportunities (3 Reports) 

Special offer: now 20% off original full report price

This bundle is ideal for anyone seeking an in-depth, panoramic examination of the American market for breakfast products at retail and breakfast culinary trends at foodservice. Combined the reports feature 300+pages of insights, market analysis, estimates, projections, charts, graphs, and much more.

Table of Contents

339 Pages
Breakfast: Retail Product Trends and Opportunities in the U.S., 2nd Edition

CHAPTER 1: EXECUTIVE SUMMARY
THE MARKET
Scope of Report
Report Methodology
REPORT SUMMARY
Market Factors
Segment Dollar Size vs. Projected Growth Rate Leaders
Table 1-1 Current and Projected U.S. Retail Sales of Selected Breakfast Products: By Category and
Segment, 2016 vs. 2017 and 2022P (in millions of dollars and percent change)
Attitudes Toward Breakfast
Cereal
Frozen Breakfast
Breakfast Breads
Breakfast Proteins
Yogurt & Smoothies
Other Breakfast Foods
CHAPTER 2: MARKET FACTORS
KEY POINTS
POPULATION TRENDS
Aging Population Impacts
Table 2-1 Total U.S. Population by Age Demographic, 2016-2020 (in number and percent of adult population)
Growth of Multicultural Population Influences Market
Table 2-2 U.S. Population by Race/Ethnicity, 2016-2020 (in number and percent of population)
THE FAMILY HOUSEHOLD
Focus on Child Consumer to Foster Strong Breakfast Habits
Table 2-3 U.S. Child Population by Age Bracket, 2016-2020 (in number and share of child population)
Kids Wield Power Over Household Food Purchases, Especially Breakfast Foods
Figure 2-1 Kids as Influencers, December 2017 (percent of respondents with children under 18 in HH)
Table 2-4 Kids as Influences by Food Type, December 2017 (percent of respondents with children under 18 in HH)
INCOME, CONSUMER CONFIDENCE, AND IMPACT GROCERY SPENDING
Highest Household Income Demographics
Figure 2-2 Median Household Incomes, by Age of Householder, 2016
Rising Consumer Confidence Equates to Willingness to Spend
Figure 2-3 Consumer Confidence, 2008-2018
Gap Narrows Between Food Sales at Home and Away From Home
Figure 2-4 Food Sales, 2008-2018
HEALTH AND WELLNESS TRENDS
American’s Waistlines Still Expanding
Figure 2-5 Trends in Adult and Youth Obesity, 1999–2000 through 2013–2014
The Importance of Health-Related Product Claims and Positioning
Table 2-5 Shopper Draw for “No/Low” Claims, December 2017 (percent of adults)
Table 2-6 Shopper Draw for Selected Dietary Lifestyle Product Claim, December 2017 (percent of adults)
Implications for the Breakfast Food Market
Healthy Breakfast Food at Retail
Figure 2-6 Annie’s Homegrown Cereals
Figure 2-7 Amy’s Kitchen
Figure 2-8 Nature’s Path Sunrise Breakfast Biscuits
The struggle between healthful and indulgent breakfast food at restaurants
RETAIL SALES PROJECTIONS AND TRENDS
Segment Dollar Size vs. Projected Growth Rate Leaders
Table 2-7 Current and Projected U.S. Retail Sales of Selected Breakfast Products: By Category and Segment, 2016 vs. 2017 and 2022P (in millions of dollars and percent change)
Walmart Leads in Grocery Retail
Table 2-8 Selected Retail Chains Shopped, 2017 (percent)
CHAPTER 3: ATTITUDES TOWARD BREAKFAST
KEY POINTS
Breakfast as the Most Important Meal of the Day
Table 3-1 Attitudes Toward Relative Importance of Mealtimes, 2017 (percent)
The “Breakfast Believer”
Table 3-2 Usage Indexes for Breakfast Prioritizers by Demographic, 2017
Breakfast Believers Tend to be Health-Minded
Table 3-3 Selected Attitudes Toward Health and Food: Households Overall vs. Breakfast Prioritizers, 2017
Breakfast Believers Feel Guilty Indulging in Sweets or Fattening Foods
Table 3-4 Selected Attitudes Toward Indulgence and Food: Households Overall vs. Breakfast Prioritizers, 2017
Household Penetration of Breakfast Foods
Figure 3-1 Household Usage Rates of Selected Breakfast Foods, 2017 (percent)
Table 3-5 Household Usage Rates and Indexes of Selected Breakfast Foods, 2017
CHAPTER 4: CEREAL
KEY POINTS
HOUSEHOLD PENETRATION OF CEREAL
Highest Usage Rates Among Breakfast Foods
Table 4-1 Usage Rates for Cereal, 2017 (number and percent of households)
Trends Over Time
Figure 4-1 Household Usage Rates for Cereal, 2007-2017 (percent)
Key Demographics
Table 4-2 Usage Indexes for Cereal by Demographics, 2017
MARKETING AND PRODUCT TRENDS
Sweetening the Cereal Bowl to Drive Kid Appeal
Figure 4-2 Kellogg’s Unicorn Cereal
Figure 4-3 Post Cookie Cereals
Figure 4-4 Kellogg’s Chocolate Cereals
Overnight Oats Hit Morning Trifecta: Health, Quick Prep, and Portability
Figure 4-5 Quaker Overnight Oats
Figure 4-6 Dave’s Gourmet Overnight Oats
Hot Cereals Focus on Single-Serve, Portable Formats Underscored With Health Claims
Figure 4-7 thinkThin Protein & Fiber Hot Oatmeal
CHAPTER 5: FROZEN BREAKFAST FOODS
KEY POINTS
HOUSEHOLD PENETRATION OF FROZEN BREAKFAST FOODS
Waffles Post Highest Usage Rates
Table 5-1 Usage Rates for Frozen Breakfast Foods, 2017 (number and percent of households)
Trends Over Time
Figure 5-1 Household Usage Rates for Frozen Breakfast Foods, 2007-2017 (percent)
Key Demographics: Frozen Waffles/Pancakes/French Toast
Table 5-2 Usage Indexes for Frozen Waffles/Pancakes/French Toast by Demographics, 2017
Key Demographics: Frozen Entrées/Sandwiches
Table 5-3 Usage Indexes for Frozen Entrées/Sandwiches by Demographics, 2017
MARKETING AND PRODUCT TRENDS
Innovation Attributes
Kid Appeal
Figure 5-2 Eggo
Figure 5-3 Bagel Bites Breakfast
Premium Quality and Unique Flavors
Figure 5-4 WaffleWaffle
Figure 5-5 Jimmy Dean Premium Breakfast Bowl
Figure 5-6 El Monterey Morning Squares
Nutrition
Figure 5-7 Vans Simply Wholesome
Figure 5-8 Kodiak Cakes Toaster Waffles
CHAPTER 6: BREAKFAST BREADS
KEY POINTS
HOUSEHOLD PENETRATION OF BREAKFAST BREADS
Perennial Favorites
Table 6-1 Usage Rates for Breakfast Breads, 2017 (number and percent of households)
Trends Over Time
Figure 6-1 Household Usage Rates for Breakfast Breads, 2007-2017 (percent)
Key Demographics: Bagels, Croissants, and Packaged Muffins
Table 6-2 Usage Indexes for Bagels, Croissants, Packaged Muffins by Demographics, 2017
Key Demographics: Breakfast Pastries
Table 6-3 Usage Indexes for Breakfast Pastries by Demographics, 2017
MARKETING AND PRODUCT TRENDS
Balancing Health and Indulgence
Integrating Health
Figure 6-2 Franz Bakery Bagels
Figure 6-3 Muffin Revolution
The Indulgent Factor
Figure 6-4 Entenmann’s Little Bites
Figure 6-5 Lidl Italiamo
CHAPTER 7: BREAKFAST PROTEINS
KEY POINTS
HOUSEHOLD PENETRATION OF BREAKFAST PROTEINS
Eggs, Bacon, and Sausage: Breakfast and Breakfast All Day
Table 7-1 Usage Rates for Breakfast Proteins, 2017 (number and percent of households)
Trends Over Time
Figure 7-1 Household Usage Rates for Breakfast Proteins, 2007-2017 (percent)
MARKETING AND PRODUCT TRENDS
Cues from Menu Trends
Breakfast Bowls
Figure 7-2 McDonald’s Breakfast Bowls
Breakfast Hash
Figure 7-3 Hash Kitchen Facebook Post, May 2018
CHAPTER 8: YOGURT & SMOOTHIES
KEY POINTS
HOUSEHOLD PENETRATION OF YOGURT & SMOOTHIES
Quick Breakfast Solutions
Table 8-1 Usage Rates for Yogurt & Smoothies, 2017 (number and percent of households)
Trends Over Time
Figure 8-1 Household Usage Rates for Yogurt & Smoothies, 2007-2017 (percent)
Key Demographics
Figure 8-2 Yoplait Go-Gurt Sour Patch Kids
Table 8-2 Usage Indexes for Yogurt & Smoothies by Demographics, 2017
MARKETING AND PRODUCT TRENDS
Innovation Through Flavor and Variety Expansion
Mix-In Mania
Figure 8-3 Chobani Flip Morning
Figure 8-4 Yoplait Mix-Ins
Figure 8-5 Noosa Mates
International Yogurts
Figure 8-6 Wallaby Organic
Figure 8-7 Icelandic Provisions Skyr
Figure 8-8 Oui by Yoplait
Non-dairy
Figure 8-9 Silk Yogurt Alternatives
Figure 8-10 Kite Hill Almond Milk Yogurts
Figure 8-11 Good Karma Flax Milk Yogurts
Figure 8-12 Forager Cashew Milk Yogurts
CHAPTER 9: OTHER BREAKFAST FOODS
KEY POINTS
HOUSEHOLD PENETRATION OF SELECT OTHER BREAKFAST FOODS
Several Popular Types of Breakfast Bars
Table 9-1 Usage Rates for Select Other Breakfast Foods, 2017 (number and percent of households)
Trends Over Time
Figure 9-1 Household Usage Rates for Select Breakfast Foods, 2007-2017 (percent)
Key Demographics: Breakfast/Cereal/Granola Snacks & Bars
Table 9-2 Usage Indexes for Breakfast/Cereal/Granola Snacks & Bars by Demographics, 2017
Key Demographics: Toaster Pastries
Table 9-3 Usage Indexes for Toaster Pastries by Demographics, 2017
MARKETING AND PRODUCT TRENDS
Toaster Pastries Focus on Kid Flavors
Figure 9-2 Pop-Tarts Facebook, December 2017
Figure 9-3 Pop Tarts Flavors
Breakfast/Cereal/Granola Snacks & Bars Focus 0n Convenient Nutrition
Figure 9-4 Nature Valley
Figure 9-5 RxBar
Figure 9-6 Lärabar Nut & Seed


Breakfast and Breakfast Foods All Day: Culinary Trend Tracking Series

Introduction: Scope of Report
Forward
PROFILES
Asian Influences in the A.M.
Biscuit Love
Breakfast Bowls of Champions
Chilaquiles and Migas: Beyond the Breakfast Burrito
Donuts with a Difference
Bent Eggs Benedict
Frittatas as Open-Faced Omelets
Juices
Breakfast Sausage Breaks Out
Shaksuka: Poached Eggs Middle East Style
Toasts and Breakfast Sandwiches
Waffles, French Toast, and Pancakes


Eggs: Culinary Trend Tracking Series

Introduction: Scope of Report
Forward
PROFILES
Chilaquiles and Migas: Beyond the Breakfast Burrito
Deviled Eggsplosion
Bent Eggs Benedict
Frittatas as Open-Faced Omelets
There’s More to Meringue …
Okonomiyaki: As You Like It Japanese Pancakes
Shaksuka: Poached Eggs Middle East Style
Sous Vide/Slow Cooked Eggs
Yolk-Centric

Pricing

Currency Rates
How Do Licenses Work?

How Do Licenses Work?

The primary function of a report license is to define how many people within a company are authorized to use the purchased report. This is separate to how a report might be delivered. Unless specifically identified otherwise, the purchase option is Single User. Below is a helpful description of that license, along with a sampling of others most commonly offered.

  • This license allows only one user to have access to and to use/read the report. It is not one user at a time or one user group; it is an individual who will be reading and utilizing the report.

  • This license allows for the entire purchasing company to read and use the report. This is the license level that would allow for a report to be placed on an internal company shared drive for access by all employees of that direct company. This license does not extend to parent or sister company use.

  • This license is designed to allow an entire department within a company full access to a report. The departmental license is a great option for companies that have more than one location and the department is spread out all over the country/world

  • This license is for companies that have one location where they want the report to be accessible by all employees within that physical location.

  • This is the most flexible of the licensing options. Some publishers will allow you to get a license for a preset number of people (typically 5). These licenses are ideal for small work groups.

License options are at the discretion of each publisher. As such, not all licenses indicated above are available for every product. If you are uncertain of the best license for your needs or would like a license that is not proactively available, please contact us and we will be happy to assist.

Request A Sample
Head shot

Questions or Comments?

Our team has the ability to search within reports to verify it suits your needs. We can also help maximize your budget by finding sections of reports you can purchase.
Chat Now
Contact Us