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US Beverage Market Outlook 2025: Functionality & Indulgence With Pricing & Better-For-You Trends

Publisher Packaged Facts
Published Jul 01, 2025
Length 234 Pages
SKU # LA20203339

Description

Most major beverage categories are mature and rely primarily on population growth, leaving marketers with the challenge of bringing something new to the table. Opportunities abound for companies that invest in new product innovations, ingredient upgrades, and sustainable packaging. Suppliers succeed when using different marketing tactics to appeal to changing consumer preferences, including the wellness, functional, and plant-based areas but also limited-edition flavor trends to bring new experiences to consumers.

While Inflation-fueled price growth has moderated, prices remain higher than before 2020. Still, prices have more recently been impacted by changing tariffs on imported beverages, ingredients, and packaging. Consumers have continued to seek value, whether that means in comparison to the price of dining out or in comparison to routine grocery items, with private label options continuing to outperform national brands.

Historical and projected retail sales are presented in additional detail for beverages within these primary categories -- carbonated soft drinks, energy and sports drinks, bottled water (plain and enhanced), dairy beverages, dairy alternatives, juices, coffee, and tea. Additionally, the report has dozens of tables showcasing data-driven insights on consumer habits and psychographics, and numerous figures and images highlighting product and marketing trend examples. This report also goes in-depth on changing consumer habits that continue to affect the beverage market.

With a focus on growth opportunities and “what’s next” – along with bringing decades of food and beverage market perspective and analysis to the table – US Beverage Market Outlook 2025: Functionality & Indulgence With Pricing & Better-For-You Trends is packed with actionable insights about consumer trends, behavior, and motivations. This report delivers predictions and recommendations designed to guide retailers, service providers, wholesalers, beverage suppliers and bottlers, packaging firms, and investors in making business decisions about the beverage market.

Table of Contents

234 Pages
    • Beverage Trends
    • Scope
    • Methodology
    • Rising Prices: From Supply Chain Crunches to Inflation
    • Stress Levels and Impact on Food/Beverage Consumption
    • Snacking Trends
    • Healthy Consumption
    • Increasing Legalization and Social Acceptance of Cannabis
    • Non-Alcoholic Alternatives to Alcoholic Beverages
    • Beverage Retail Sales Forecast
    • Distribution Trends
    • Sales Outlook
    • Consumer Insights
    • Key Opportunities
    • Sales Outlook
    • Consumer Insights
    • Key Opportunities
    • Sales Outlook
    • Consumer Insights
    • Key Opportunities
    • Sales Outlook
    • Consumer Insights
    • Key Opportunities
    • Sales Outlook
    • Consumer Insights
    • Key Opportunities
    • Sales Outlook
    • Consumer Insights
    • Key Opportunities
    • Sales Outlook
    • Consumer Insights
    • Key Opportunities

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