Global Digital Signage Market 2025-2035

Global Digital Signage Market Size, Share & Trends Analysis by Component Type (Hardware, Software, and Services), By Product (Video Walls, Video Screen, Kiosks, Billboards, System-On-Chip, Digital Posters, and Others), and by End-Users (Retail, Hospitality, Entertainment, Stadiums & Playgrounds, Corporate, Banking, Healthcare, Education, Public Infrastructure and Transportation, and Others) Forecast Period (2025-2035)

Industry Overview

Global digital signage market size was $25.8 billion and is growing at a CAGR of 8.6% during the forecast period (2025-2035). Digital signage is digital displays such as LED, LCD, or projection screens in public or private spaces to show multimedia content such as advertisements, information, or announcements. The growing demand for real-time, targeted advertising and information is expected to propel the growth of the market during the forecast period. Enterprises globally are aiming to deliver personalized experiences to their customers, as digital signage allows content to be updated quickly and instantly based on time of day, location, customer demographics, or even weather conditions. For instance, in April 2023, Zara in Paris was described as the “Most Innovative Store in France” by fast fashion. The store consists of prominent and interesting LED displays and uses custom creative to drive the customer’s experience.

Market Dynamics

Retailers Adopting Digital Signage for Improved Customer Engagement

The growing adoption of digital signage in the retail industry is expected to boost the growth of the market during the forecast period. Retailers globally are increasingly adopting digital signage to enhance customer engagement by creating immersive and interactive shopping experiences. For instance, in December 2024, ASDA, a UK-based retailer launched a trial of electronic shelf labels at stores to enhance user experience. These shelf labels will have all information on the displays including cost, weight, and more that customers get on paper (bills). These digital screens can be updated centrally by staff to provide all the correct information. The company also announced that they are working with Vusion Group to install 3,000 of the digital screens at the Manchester branch. Thus, these installations of digital screens will drive the market growth directly.

Technological Advancements & Innovations Boosting Adoption of Digital Signage

The technological innovations and advancements in the product such as display quality, interactivity, and integration capabilities are boosting the adoption of digital signage. The market players are taking strategic initiatives across the globe is expected to drive the growth of the market during the forecast period. For instance, in June 2024, Samsung introduced new color e-paper displays for businesses at InfoComm 2024. The company extended the SmartThings platform which can be used for consumer smart home devices to the business ecosystem. The product comes with an intelligent control system for digital signs. The company stated that businesses can control signs using integrated sensors. The SmartThings Pro helps users automate daily configurations and setups while reducing overall business costs.

Market Segmentation

• Based on the component type, the market is segmented into hardware, software, and services.
• Based on the product, the market is segmented into video walls, video screens, kiosks, billboards, system-on-chip, digital posters, and others including transparent LED screens.
• Based on the end-users, the market is segmented into retail, hospitality, entertainment, stadiums & playgrounds, corporate, banking, healthcare, education, public infrastructure and transportation, and others.

Video Walls Segment to Grow at the Considerable Market Share

The market for video walls is increasing owing to their ability to deliver high-impact, immersive visuals across large spaces such as retail stores, education, airports, stadiums, and corporate environments. The advancements in 4K/8K resolution will drive the video walls segment during the forecast period. For instance, in January 2024, PPDS, the exclusive global provider of Philips Professional Displays and complementary solutions launched All in One direct view LED displays offering 4K and 8K larger-than-life viewing for educational environments. The company has launched four new models including the 4000, 4200, 5000, and 7000 Series which provide fast, seamless, and connected solutions.

Retail: A Key Segment in Market Growth

Retail is a key segment driving the growth of the digital signage market as brands are continuously adopting digital displays to enhance customer experience along with boosting in-store experiences and promoting dynamic content. The brands are adopting interactive kiosks, video walls, and digital shelves to boost sales and the company’s profitability. For instance, in April 2024, Walmart opened ‘Store of the Future’ with interactive maps & digital shelves that show reviews as customer shops. The brand also announced that the customers at the shop will benefit from updated lighting, new signage, and digital maps to find their way around the store.

Regional Outlook

The global digital signage market is further divided by geography, including North America (the US and Canada), Asia-Pacific (India, China, Japan, South Korea, Australia and New Zealand, ASEAN Countries, and the Rest of Asia-Pacific), Europe (the UK, Germany, France, Italy, Spain, Russia, and the Rest of Europe), and the Rest of the World (the Middle East & Africa, and Latin America).

North America Region to Hold a Substantial Growth Rate

The strong presence of key market players such as Cisco, Microsoft, LG, Samsung, and Intel is expected to drive the growth of the region at a substantial growth rate. The market players are continuously approaching robust technological infrastructure and early adoption of innovations such as IoT and AI-based signage solutions. For instance, in March 2025, Spectrio launched RMN Gateway. The product is designed to enable retailers to fully leverage the potential of their in-store digital signage. This RMN Gateway system enables organizations to transform their signage networks into high-performing retail media networks (RMNs). With this new system, businesses can create new revenue streams while retaining full control of the shopper experience.

Market Players Outlook

The major companies operating in the global digital signage market include LG Electronics, Sony, Philips, Panasonic Corp., Samsung Electronics, NEC Corp., Cisco Systems, Inc., Intel Corp., and Microsoft Corp., among others. Market players are leveraging partnerships, collaborations, mergers, and acquisition strategies for business expansion and innovative product development to maintain their market positioning.

Recent Development

• In October 2024, Kitcast launched a new digital signage solution for Apple TV. The solution is with enhanced features and enterprise-grade functionality. The platform is for all businesses, educational institutions, and non-profit organizations to turn their digital displays into dynamic, engaging, and interactive communication tools. The company stated that the solution’s management is simple and is available with advanced features. Through the new digital signage solution, the company boosts both internal and external communication for organizations of any size.

The Report Covers

• Market value data analysis for 2024 and forecast to 2035.
• Annualized market revenues ($ million) for each market segment.
• Country-wise analysis of major geographical regions.
• Key companies operating in the global digital signage market. Based on the availability of data, information related to new products, and relevant news is also available in the report.
• Analysis of business strategies by identifying the key market segments positioned for strong growth in the future.
• Analysis of market-entry and market expansion strategies.
• Competitive strategies by identifying ‘who-stands-where’ in the market.