Global Baby Pram Market 2026-2035
Description
Global Baby Pram Market Size, Share & Trends Analysis by Product Type (Lightweight Strollers, Standard Strollers, All-Terrain Strollers, Jogging Strollers, Double / Multi-Child Strollers, and Others), By Frame Material (Metallic Frame Prams, and Non-Metallic Frame Prams), By Age Group (0–6 Months / Under 1 Year, 6–12 Months, 12–36 Months / 1–2.5 Years, and Above 36 Months / Above 2.5 Years), By Distribution Channel (Hypermarkets / Supermarkets, Specialty Stores, Department Stores, Online Retailers / E-commerce, and Baby Boutiques / Mono-Brand Stores), Forecast Period (2026-2035)
Industry Overview
Baby pram market was valued at $3.5 billion in 2025 and is projected to reach $4.7 billion by 2035, growing at a CAGR of 3.2% during the forecast Period (2026-2035). The market encompasses a wide range of strollers and prams designed to ensure infant safety, comfort, and mobility. Demand is influenced by urbanization, rising disposable incomes, and increasing awareness of child safety standards. Product innovation, including lightweight frames, modular travel systems, and compact foldable designs, continues to shape competitive dynamics. Expanding e-commerce penetration and specialty retail channels further support accessibility and brand visibility. The market reflects steady evolution driven by changing parenting preferences and lifestyle trends.
Market Dynamics
Rising Urbanization, Disposable Incomes & Changing Lifestyles
The global baby pram market is being significantly driven by rapid urbanization and increasing disposable incomes among young parents worldwide. As more families move into urban areas, there is a growing demand for compact, lightweight, and maneuverable prams that suit crowded city spaces and modern lifestyles. Higher disposable income levels, especially in emerging markets, also encourage parents to spend on premium, feature-rich prams that offer convenience, comfort, and enhanced safety features. This trend has pushed manufacturers to innovate and expand their product portfolios to meet the evolving needs of urban consumers.
Enhanced Safety Awareness and Innovative Features
Increasing parental awareness of child safety and comfort has emerged as a core growth driver in the baby pram market. Parents today are more informed about the importance of secure designs and advanced safety features such as multi-point harnesses, reliable brakes, shock-absorbing systems, and ergonomic support which influence buying decisions. In response, companies are integrating technological enhancements including smart safety systems, GPS tracking, and modular configurations that can convert prams into travel systems, further stimulating market expansion and boosting consumer confidence in these products.
E-commerce Growth & Expanding Distribution Channels
The shift toward e-commerce and digital retail channels has opened new avenues for growth in the global baby pram market. Online platforms such as Amazon, Alibaba, and specialized baby gear portals offer parents greater convenience with detailed comparisons, reviews, and a wide variety of models making it easier to explore and purchase prams without geographic limitations. This trend not only expands market reach but also increases competitiveness among brands, encouraging strategic investments in online marketing and retail infrastructure to capture a broader audience.
Market Segmentation
Standard Strollers are projected to lead the Global Baby Pram Market as the largest product category.Standard strollers dominate primarily due to their versatility, affordability, and broad suitability across age groups. Unlike lightweight or jogging variants that cater to niche needs, standard strollers offer a balanced combination of comfort, durability, storage capacity, and safety features, making them the preferred choice for everyday use. They are designed to accommodate infants as well as toddlers, often featuring reclining seats, adjustable canopies, multi-point harness systems, and adequate storage baskets. This multi-functional utility increases their adoption among first-time parents seeking a practical long-term solution.
Additionally, standard strollers are widely available across hypermarkets, specialty baby stores, and online platforms, ensuring strong distribution penetration globally. Manufacturers also prioritize this category for innovation, introducing foldable designs, travel-system compatibility, and enhanced suspension systems. In emerging economies, where price sensitivity plays a crucial role, standard strollers offer a cost-effective alternative to premium all-terrain or jogging models. The universal appeal, balanced pricing, and adaptability to both urban and semi-urban environments, standard strollers continue to generate the highest demand and remain the leading segment in the global baby pram market.
Online Retailers / E-commerce: A Key Segment in Market Growth
The online retailers / e-commerce segment is emerging as the key growth driver within the global baby pram market. The rapid digitalization of retail, increasing smartphone penetration, and rising internet accessibility have transformed purchasing behavior among modern parents. Online platforms provide extensive product variety, detailed specifications, safety certifications, video demonstrations, and customer reviews, enabling informed decision-making. This transparency significantly influences first-time parents who prioritize research before purchasing baby products. Additionally, competitive pricing, promotional discounts, easy return policies, and doorstep delivery enhance convenience compared to traditional brick-and-mortar stores. E-commerce platforms also allow brands to directly engage with consumers, launch exclusive collections, and offer customization options, strengthening brand loyalty. In emerging economies, growing comfort with digital payments and expanding logistics infrastructure further support online sales growth. Moreover, premium and imported pram brands gain wider geographic reach through digital marketplaces without heavy investment in physical retail expansion. Social media marketing, influencer recommendations, and targeted advertising also accelerate online demand by shaping consumer preferences. As busy urban lifestyles continue to influence shopping patterns, the online retail segment is expected to remain the most dynamic and scalable distribution channel, playing a pivotal role in shaping future growth of the global baby pram market.
Regional Outlook
The global baby pram market is further divided by geography, including North America (the US and Canada), Asia-Pacific (India, China, Japan, South Korea, Australia and New Zealand, ASEAN Countries, and the Rest of Asia-Pacific), Europe (the UK, Germany, France, Italy, Spain, Russia, and the Rest of Europe), and the Rest of the World (the Middle East & Africa, and Latin America).
Asia-Pacific Region to Hold a Substantial Growth Rate
In Asia-Pacific, China stands out as the dominant force driving the global baby pram market’s expansion. A combination of high birth volumes in recent years, a rapidly growing middle class, and increasing parental spending on infant care products have positioned China at the forefront of demand for baby prams and strollers. The country’s large population base translates into a substantial number of newborns and young families, creating sustained demand for both basic and premium pram models that cater to diverse consumer preferences. Economic growth has elevated purchasing power among urban households, encouraging investment in quality, safety-oriented pram solutions that emphasize convenience and mobility for everyday use.
Additionally, domestic manufacturing capabilities and well-established supply chains support wide availability of products at competitive prices, which further stimulates consumption. This combination of demographic drivers and economic factors ensures that China not only leads in market size but also influences emerging trends and product innovations that affect global industry dynamics. As e-commerce adoption continues to rise in the country, online retail channels are amplifying reach, making baby prams more accessible to parents across regions and strengthening China’s pivotal role in shaping the worldwide baby pram market landscape.
Market Players Outlook
The major companies operating in the global baby pram market include Artsana S.p.A., Bugaboo International B.V., Dorel Industries Inc., Goodbaby International, Newell Brands Inc., among others. Market players are leveraging partnerships, collaborations, mergers, and acquisitions to expand their businesses and develop innovative products to maintain their market positioning.
Recent Development
Industry Overview
Baby pram market was valued at $3.5 billion in 2025 and is projected to reach $4.7 billion by 2035, growing at a CAGR of 3.2% during the forecast Period (2026-2035). The market encompasses a wide range of strollers and prams designed to ensure infant safety, comfort, and mobility. Demand is influenced by urbanization, rising disposable incomes, and increasing awareness of child safety standards. Product innovation, including lightweight frames, modular travel systems, and compact foldable designs, continues to shape competitive dynamics. Expanding e-commerce penetration and specialty retail channels further support accessibility and brand visibility. The market reflects steady evolution driven by changing parenting preferences and lifestyle trends.
Market Dynamics
Rising Urbanization, Disposable Incomes & Changing Lifestyles
The global baby pram market is being significantly driven by rapid urbanization and increasing disposable incomes among young parents worldwide. As more families move into urban areas, there is a growing demand for compact, lightweight, and maneuverable prams that suit crowded city spaces and modern lifestyles. Higher disposable income levels, especially in emerging markets, also encourage parents to spend on premium, feature-rich prams that offer convenience, comfort, and enhanced safety features. This trend has pushed manufacturers to innovate and expand their product portfolios to meet the evolving needs of urban consumers.
Enhanced Safety Awareness and Innovative Features
Increasing parental awareness of child safety and comfort has emerged as a core growth driver in the baby pram market. Parents today are more informed about the importance of secure designs and advanced safety features such as multi-point harnesses, reliable brakes, shock-absorbing systems, and ergonomic support which influence buying decisions. In response, companies are integrating technological enhancements including smart safety systems, GPS tracking, and modular configurations that can convert prams into travel systems, further stimulating market expansion and boosting consumer confidence in these products.
E-commerce Growth & Expanding Distribution Channels
The shift toward e-commerce and digital retail channels has opened new avenues for growth in the global baby pram market. Online platforms such as Amazon, Alibaba, and specialized baby gear portals offer parents greater convenience with detailed comparisons, reviews, and a wide variety of models making it easier to explore and purchase prams without geographic limitations. This trend not only expands market reach but also increases competitiveness among brands, encouraging strategic investments in online marketing and retail infrastructure to capture a broader audience.
Market Segmentation
- Based on the product type, the market is segmented into lightweight strollers, standard strollers, all-terrain strollers, jogging strollers, double / multi-child strollers, and others.
- Based on the frame material, the market is segmented into metallic frame prams, and non-metallic frame prams.
- Based on the age group, the market is segmented into 0–6 months / under 1 year, 6–12 months, 12–36 months / 1–2.5 years, and above 36 months / above 2.5 years.
- Based on the distribution channel, the market is segmented into hypermarkets / supermarkets, specialty stores, department stores, online retailers / e-commerce, and baby boutiques / mono-brand stores.
Standard Strollers are projected to lead the Global Baby Pram Market as the largest product category.Standard strollers dominate primarily due to their versatility, affordability, and broad suitability across age groups. Unlike lightweight or jogging variants that cater to niche needs, standard strollers offer a balanced combination of comfort, durability, storage capacity, and safety features, making them the preferred choice for everyday use. They are designed to accommodate infants as well as toddlers, often featuring reclining seats, adjustable canopies, multi-point harness systems, and adequate storage baskets. This multi-functional utility increases their adoption among first-time parents seeking a practical long-term solution.
Additionally, standard strollers are widely available across hypermarkets, specialty baby stores, and online platforms, ensuring strong distribution penetration globally. Manufacturers also prioritize this category for innovation, introducing foldable designs, travel-system compatibility, and enhanced suspension systems. In emerging economies, where price sensitivity plays a crucial role, standard strollers offer a cost-effective alternative to premium all-terrain or jogging models. The universal appeal, balanced pricing, and adaptability to both urban and semi-urban environments, standard strollers continue to generate the highest demand and remain the leading segment in the global baby pram market.
Online Retailers / E-commerce: A Key Segment in Market Growth
The online retailers / e-commerce segment is emerging as the key growth driver within the global baby pram market. The rapid digitalization of retail, increasing smartphone penetration, and rising internet accessibility have transformed purchasing behavior among modern parents. Online platforms provide extensive product variety, detailed specifications, safety certifications, video demonstrations, and customer reviews, enabling informed decision-making. This transparency significantly influences first-time parents who prioritize research before purchasing baby products. Additionally, competitive pricing, promotional discounts, easy return policies, and doorstep delivery enhance convenience compared to traditional brick-and-mortar stores. E-commerce platforms also allow brands to directly engage with consumers, launch exclusive collections, and offer customization options, strengthening brand loyalty. In emerging economies, growing comfort with digital payments and expanding logistics infrastructure further support online sales growth. Moreover, premium and imported pram brands gain wider geographic reach through digital marketplaces without heavy investment in physical retail expansion. Social media marketing, influencer recommendations, and targeted advertising also accelerate online demand by shaping consumer preferences. As busy urban lifestyles continue to influence shopping patterns, the online retail segment is expected to remain the most dynamic and scalable distribution channel, playing a pivotal role in shaping future growth of the global baby pram market.
Regional Outlook
The global baby pram market is further divided by geography, including North America (the US and Canada), Asia-Pacific (India, China, Japan, South Korea, Australia and New Zealand, ASEAN Countries, and the Rest of Asia-Pacific), Europe (the UK, Germany, France, Italy, Spain, Russia, and the Rest of Europe), and the Rest of the World (the Middle East & Africa, and Latin America).
Asia-Pacific Region to Hold a Substantial Growth Rate
In Asia-Pacific, China stands out as the dominant force driving the global baby pram market’s expansion. A combination of high birth volumes in recent years, a rapidly growing middle class, and increasing parental spending on infant care products have positioned China at the forefront of demand for baby prams and strollers. The country’s large population base translates into a substantial number of newborns and young families, creating sustained demand for both basic and premium pram models that cater to diverse consumer preferences. Economic growth has elevated purchasing power among urban households, encouraging investment in quality, safety-oriented pram solutions that emphasize convenience and mobility for everyday use.
Additionally, domestic manufacturing capabilities and well-established supply chains support wide availability of products at competitive prices, which further stimulates consumption. This combination of demographic drivers and economic factors ensures that China not only leads in market size but also influences emerging trends and product innovations that affect global industry dynamics. As e-commerce adoption continues to rise in the country, online retail channels are amplifying reach, making baby prams more accessible to parents across regions and strengthening China’s pivotal role in shaping the worldwide baby pram market landscape.
Market Players Outlook
The major companies operating in the global baby pram market include Artsana S.p.A., Bugaboo International B.V., Dorel Industries Inc., Goodbaby International, Newell Brands Inc., among others. Market players are leveraging partnerships, collaborations, mergers, and acquisitions to expand their businesses and develop innovative products to maintain their market positioning.
Recent Development
- In March 2025, Automobili Lamborghini and Silver Cross collaborated to launch the Reef AL Arancio luxury baby stroller, a high-end premium model with full suspension and supercar-inspired design elements, targeting elite consumers.
- In June 2025, Chelsea Baby added Junama prams and pushchairs to its global product lineup, expanding premium pram options available both in stores and online.
- In February 2024, Peg Perego unveiled a modular travel system stroller featuring a 5-second automatic folding mechanism, aimed at improving convenience for busy caregivers.
- In January 2024, Goodbaby International launched a smart stroller equipped with AI-powered route mapping, enhancing navigation and safety for parents during outings.
- Market value data analysis for 2025 and forecast to 2035.
- Annualized market revenues ($ million) for each market segment.
- Country-wise analysis of major geographical regions.
- Key companies operating in the global baby pram market. Based on the availability of data, information related to new products and relevant news is also available in the report.
- Analysis of business strategies by identifying the key market segments positioned for strong growth in the future.
- Analysis of market-entry and market expansion strategies.
- Competitive strategies by identifying ‘who-stands-where’ in the market.
Table of Contents
189 Pages
- 1. Report Summary
- Current Industry Analysis and Growth Potential Outlook
- Global Baby Pram Market Sales Analysis – Type Frame Material Age Group Distribution Channel ($ Million)
- Baby Pram Market Sales Performance of Top Countries
- 1.1. Research Methodology
- Primary Research Approach
- Secondary Research Approach
- 1.2. Market Snapshot
- 2. Market Overview and Insights
- 2.1. Scope of the Study
- 2.2. Analyst Insight & Current Market Trends
- 2.2.1. Key Baby Pram Market Trends
- 2.2.2. Market Recommendations
- 2.3. Porter's Five Forces Analysis for the Baby Pram Market
- 2.3.1. Competitive Rivalry
- 2.3.2. Threat of New Entrants
- 2.3.3. Bargaining Power of Suppliers
- 2.3.4. Bargaining Power of Buyers
- 2.3.5. Threat of Substitutes
- 3. Market Determinants
- 3.1. Market Drivers
- 3.1.1. Drivers For Global Baby Pram Market: Impact Analysis
- 3.2. Market Pain Points and Challenges
- 3.2.1. Restraints For Global Baby Pram Market: Impact Analysis
- 3.3. Market Opportunities
- 3.3.1. Opportunities For Global Baby Pram Market: Impact Analysis
- 4. Competitive Landscape
- 4.1. Competitive Dashboard – Baby Pram Market Revenue and Share by Manufacturers
- Baby Pram Frame Material Comparison Analysis
- Top Market Player Ranking Matrix
- 4.2. Key Company Analysis
- 4.2.1. Artsana S.p.A.
- 4.2.1.1. Overview
- 4.2.1.2. Frame Material Portfolio
- 4.2.1.3. Financial Analysis
- 4.2.1.4. SWOT Analysis
- 4.2.1.5. Business Strategy
- 4.2.2. Bugaboo International B.V.
- 4.2.2.1. Overview
- 4.2.2.2. Frame Material Portfolio
- 4.2.2.3. Financial Analysis
- 4.2.2.4. SWOT Analysis
- 4.2.2.5. Business Strategy
- 4.2.3. Dorel Industries Inc.
- 4.2.3.1. Overview
- 4.2.3.2. Frame Material Portfolio
- 4.2.3.3. Financial Analysis
- 4.2.3.4. SWOT Analysis
- 4.2.3.5. Business Strategy
- 4.2.4. Goodbaby International
- 4.2.4.1. Overview
- 4.2.4.2. Frame Material Portfolio
- 4.2.4.3. Financial Analysis
- 4.2.4.4. SWOT Analysis
- 4.2.4.5. Business Strategy
- 4.2.5. Newell Brands Inc.
- 4.2.5.1. Overview
- 4.2.5.2. Frame Material Portfolio
- 4.2.5.3. Financial Analysis
- 4.2.5.4. SWOT Analysis
- 4.2.5.5. Business Strategy
- 4.3. Top Winning Strategies by Market Players
- 4.3.1. Merger and Acquisition
- 4.3.2. Frame Material Launch
- 4.3.3. Partnership And Collaboration
- 5. Global Baby Pram Market Sales Analysis by Type ($ Million)
- 5.1. Fine Needle Biopsy
- 5.2. Core Needle Biopsy
- 5.3. Surgical Biopsy
- 5.4. Others (Lymph Node and Vacuum Assisted Biopsy)
- 6. Global Baby Pram Market Sales Analysis by Frame Material ($ Million)
- 6.1. Biopsy Needles
- 6.2. Guidance Systems
- 6.3. Biopsy Tables
- 6.4. Localization Wires
- 6.5. Assay Kit
- 6.6. Others
- 7. Global Baby Pram Market Sales Analysis by Age Group ($ Million)
- 7.1. MRI-Guided Biopsy
- 7.2. Ultrasound Guided Biopsy
- 7.3. Mammography Guided Stereotactic Biopsy
- 7.4. CT-Guided Biopsy
- 7.5. Others
- 8. Global Baby Pram Market Sales Analysis by Distribution Channel ($ Million)
- 8.1. Hospitals
- 8.2. Diagnostic Centre
- 8.3. Research Institute
- 9. Regional Analysis
- 9.1. North American Baby Pram Market Sales Analysis – Type Frame Material Age Group Distribution Channel Country ($ Million)
- Macroeconomic Factors for North America
- 9.1.1. United States
- 9.1.2. Canada
- 9.2. European Baby Pram Market Sales Analysis – Type Frame Material Age Group Distribution Channel Country ($ Million)
- Macroeconomic Factors for Europe
- 9.2.1. UK
- 9.2.2. Germany
- 9.2.3. Italy
- 9.2.4. Spain
- 9.2.5. France
- 9.2.6. Russia
- 9.2.7. Rest of Europe
- 9.3. Asia-Pacific Baby Pram Market Sales Analysis – Type Frame Material Age Group Distribution Channel Country ($ Million)
- Macroeconomic Factors for Asia-Pacific
- 9.3.1. China
- 9.3.2. Japan
- 9.3.3. South Korea
- 9.3.4. India
- 9.3.5. Australia & New Zealand
- 9.3.6. ASEAN Countries (Thailand, Indonesia, Vietnam, Singapore, And Other)
- 9.3.7. Rest of Asia-Pacific
- 9.4. Rest of the World Baby Pram Market Sales Analysis – Type Frame Material Age Group Distribution Channel Country ($ Million)
- Macroeconomic Factors for the Rest of the World
- 9.4.1. Latin America
- 9.4.2. Middle East and Africa
- 10. Company Profiles
- 10.1. All Things Baby India Pvt. Ltd.
- 10.1.1. Quick Facts
- 10.1.2. Company Overview
- 10.1.3. Frame Material Portfolio
- 10.1.4. Business Strategies
- 10.2. Artsana S.p.A.
- 10.2.1. Quick Facts
- 10.2.2. Company Overview
- 10.2.3. Frame Material Portfolio
- 10.2.4. Business Strategies
- 10.3. Baby Jogger, LLC.
- 10.3.1. Quick Facts
- 10.3.2. Company Overview
- 10.3.3. Frame Material Portfolio
- 10.3.4. Business Strategies
- 10.4. Britax Child Safety, Inc.
- 10.4.1. Quick Facts
- 10.4.2. Company Overview
- 10.4.3. Frame Material Portfolio
- 10.4.4. Business Strategies
- 10.5. Bugaboo International B.V
- 10.5.1. Quick Facts
- 10.5.2. Company Overview
- 10.5.3. Frame Material Portfolio
- 10.5.4. Business Strategies
- 10.6. CYBEX GmbH
- 10.6.1. Quick Facts
- 10.6.2. Company Overview
- 10.6.3. Frame Material Portfolio
- 10.6.4. Business Strategies
- 10.7. Dorel Industries Inc.
- 10.7.1. Quick Facts
- 10.7.2. Company Overview
- 10.7.3. Frame Material Portfolio
- 10.7.4. Business Strategies
- 10.8. Evenflo Company, Inc.
- 10.8.1. Quick Facts
- 10.8.2. Company Overview
- 10.8.3. Frame Material Portfolio
- 10.8.4. Business Strategies
- 10.9. Gatvin Technologies Pvt. Ltd.
- 10.9.1. Quick Facts
- 10.9.2. Company Overview
- 10.9.3. Frame Material Portfolio
- 10.9.4. Business Strategies
- 10.10. Hauck GmbH & Co. KG
- 10.10.1. Quick Facts
- 10.10.2. Company Overview
- 10.10.3. Frame Material Portfolio
- 10.10.4. Business Strategies
- 10.11. Hefei Craft Child Frame Material Co., Ltd.
- 10.11.1. Quick Facts
- 10.11.2. Company Overview
- 10.11.3. Frame Material Portfolio
- 10.11.4. Business Strategies
- 10.12. Joie Children's Frame Materials, Inc.
- 10.12.1. Quick Facts
- 10.12.2. Company Overview
- 10.12.3. Frame Material Portfolio
- 10.12.4. Business Strategies
- 10.13. Kolcraft Enterprises Inc.
- 10.13.1. Quick Facts
- 10.13.2. Company Overview
- 10.13.3. Frame Material Portfolio
- 10.13.4. Business Strategies
- 10.14. L'Inglesina Baby S.p.A
- 10.14.1. Quick Facts
- 10.14.2. Company Overview
- 10.14.3. Frame Material Portfolio
- 10.14.4. Business Strategies
- 10.15. Maclaren Stroller
- 10.15.1. Quick Facts
- 10.15.2. Company Overview
- 10.15.3. Frame Material Portfolio
- 10.15.4. Business Strategies
- 10.16. Mamas & Papas Ltd.
- 10.16.1. Quick Facts
- 10.16.2. Company Overview
- 10.16.3. Frame Material Portfolio
- 10.16.4. Business Strategies
- 10.17. Monahan Frame Materials, LLC
- 10.17.1. Quick Facts
- 10.17.2. Company Overview
- 10.17.3. Frame Material Portfolio
- 10.17.4. Business Strategies
- 10.18. Newell Brands Inc.
- 10.18.1. Quick Facts
- 10.18.2. Company Overview
- 10.18.3. Frame Material Portfolio
- 10.18.4. Business Strategies
- 10.19. Peg Perego S.p.A
- 10.19.1. Quick Facts
- 10.19.2. Company Overview
- 10.19.3. Frame Material Portfolio
- 10.19.4. Business Strategies
- 10.20. Phil & Teds Most Excellent Buggy Co.
- 10.20.1. Quick Facts
- 10.20.2. Company Overview
- 10.20.3. Frame Material Portfolio
- 10.20.4. Business Strategies
- 10.21. Reliance Brands Ltd.
- 10.21.1. Quick Facts
- 10.21.2. Company Overview
- 10.21.3. Frame Material Portfolio
- 10.21.4. Business Strategies
- 10.22. Silver Cross (UK) Ltd.
- 10.22.1. Quick Facts
- 10.22.2. Company Overview
- 10.22.3. Frame Material Portfolio
- 10.22.4. Business Strategies
- 10.23. The Stokke Group
- 10.23.1. Quick Facts
- 10.23.2. Company Overview
- 10.23.3. Frame Material Portfolio
- 10.23.4. Business Strategies
- 10.24. Thule Sweden AB
- 10.24.1. Quick Facts
- 10.24.2. Company Overview
- 10.24.3. Frame Material Portfolio
- 10.24.4. Business Strategies
Pricing
Currency Rates
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