Southeast Asia Data Analytics Market Research Report Forecast to 2027

Southeast Asia Data Analytics Market Research Report Forecast to 2027

Market Overview

As per MRFR, the Southeast Asia data analytics market has been growing significantly over the past few years. It is expected to reach USD 5,042.33 million by 2027, at a CAGR of 25.9% during the forecast period, 2021–2027.

Data analytics is the process of extracting meaning and examining the raw data sets using scientific models, hypotheses, and theories. Data analytics includes classification, association, prediction, and clustering of data. Data analytics technologies and techniques transform the raw data, organize data, and model the data to draw conclusions and identify different patterns.

Market Segmentation

The Southeast Asia data analytics market has been segmented into type, solution, application, industry, deployment mode, organization size, function, and country. Based on type, the market is bifurcated into predictive analytics, prescriptive analytics, descriptive analytics, and diagnostic analytics. By solution, the Southeast Asia data analytics market is categorized into data management, fraud & security intelligence, data mining, data visualization, and data monitoring. Based on application, the Southeast Asia data analytics market has been divided into enterprise resource planning, supply chain management, human resource management, database management, and others. Based on the industry, the Southeast Asia data analytics market has been segmented into BFSI, IT & telecommunication, manufacturing, retail & e-commerce, energy & power, healthcare, transport & logistics, media & entertainment, and others. The deployment mode segment comprises on-cloud and on-premises, whereas the organization size includes small & medium enterprises and large enterprises. Based on the function, the market has been split into sales analytics, marketing analytics, accounting & finance analytics, HR analytics, operational analytics, and others. Based on country, the Southeast Asia data analytics market has been segmented into the Philippines, Singapore, Malaysia, Thailand, Vietnam, Indonesia, and the Rest of Southeast Asia.

In 2020, Singapore accounted for the largest market share of nearly 36.98% mainly due to the emergence of advanced technologies such as AI, investments in digital transformation, and rapid adoption of digital solutions across the BFSI, IT & telecommunication, manufacturing, retail & e-commerce, energy & power, healthcare, transport & logistics, media & entertainment, among others for efficient and data-driven business operations. The country is expected to register a robust CAGR of 24.5% during the forecast period. Whereas in case of Malaysia held the second-largest market share of 21.31%, owing to the rising adoption of fintech solutions, especially in the payments services and digital banking solutions in the BFSI sector, followed by digital marketing & advertisement, e-commerce, telecom, and others racing to grow with insights fetched from the consumer data they generate. The Philippines, Indonesia, Vietnam, Thailand are the major growth engines of the Southeast Asia data analytics market and are expected to exhibit the CAGR of 27.7%, 24.9%, and 28.2%, 30.3% respectively, during the forecast period, owing to the prevalence of emerging analytics trends across end-use industries in the region.

Major Players

These include Microsoft, SAP, Oracle, Amazon Web Services, Inc., Dell, Alteryx, Inc., IBM Corporation, Tableau Software, LLC. (Salesforce), Mu Sigma, and Hewlett Packard Enterprise Development LP.

Companies Mentioned

Microsoft
SAP
Oracle
Amazon Web Services
Inc.
Dell
Alteryx
Inc.
IBM Corporation
Tableau Software
LLC. (Salesforce)
Mu Sigma
and Hewlett Packard Enterprise Development LP

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