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Europe Data Management Platform Market Research Report Forecast to 2030

Publisher Market Research Future
Published Aug 17, 2023
Length 113 Pages
SKU # RESFT18145427

Description

Europe Data Management Platform Market Research Report Forecast to 2030


A data management platform (DMP) is a software application that collects, organizes, and activates first-, second-, and third-party audience data from multiple online, offline, and mobile sources. It then uses that information to create extensive consumer profiles, which are used to drive targeted advertising and personalization campaigns. A DMP makes aggregated client profiles available to other tools, such as ad exchanges, demand-side platforms (DSPs), and supply-side platforms (SSPs), to improve targeting, personalization, and content customization.

The Europe data management platform (DMP) market is estimated to garner a large amount of revenue and grow at a CAGR of 14.2 % over the forecast period, i.e., 2022–2030. The market's expansion is attributable to the increasing requirement to collect data from sources such as CRM data, POS data, mobile web & apps, social networks, web analytics tools, and others is propelling the data management platform market. The use of DMP by marketers to target customers and match their needs across devices is significantly increasing the growth of the data management platform market over the projected period 2022-2030. Data management is concerned with the information sources that drive a business, such as product, location, supplier, customer, and asset. The growing use of DMP minimizes redundancy and inefficiencies caused by illegible stored data. Furthermore, it meets the demand for organizations to improve the consistency and quality of their important data assets, such as product data, customer data, location data, and asset data.

Market Segmentation
Europe’s data management platform (DMP) market has been segmented based on data type, data source, deployment model, and end-use verticals and country. Based on data type, the market has been segmented into first-party data, second-party data, and third-party data. By data source, the market is divided into web and mobile data, CRM data, POS data, and others. By deployment model, the market is bifurcated into cloud and on-premises. Based on end-use verticals, the Europe data management platform (DMP) market has been segmented into Ad agencies, marketers, publishers, and others. Based on country, the market is segmented into Germany, the UK, Spain, Italy, France, Sweden, Switzerland, Netherlands, and the Rest of Europe.

Major Players
The major market players include Oracle, Lotame Solutions, Inc., Adobe, Neustar, Inc., Acxiom LLC, and Others. These players focus on innovation and thus, invest in research and development to present a cost-effective product portfolio.

Companies Mentioned
Oracle
Lotame Solutions
Inc.
Adobe
Neustar
Inc.
Acxiom LLC
and Others.

Please note:The single user license is non-downloadable and non-printable. Global Site license allows these actions.

Table of Contents

113 Pages
1 Executive Summary 15
2 Market Introduction 17
2.1 Definition 17
2.2 Scope Of The Study 17
2.3 Research Objective 17
2.4 Market Structure 18
3 Research Methodology 19
4 Market Dynamics 26
4.1 Introduction 26
4.2 Drivers 26
4.2.1 Growing Demand For Data Management By Marketers And Advertising Agencies 26
4.2.2 Increasing Number Of Data Users 27
4.3 Restraint 28
4.3.1 High Implementation Costs 28
4.3.2 Lack Of Security Of User Data 29
4.4 Opportunity 30
4.4.1 Rising Demand From Europe Emerging Economies 30
4.4.2 Commercialization Of Ngn 31
4.5 Covid-19 Impact Analysis 32
4.5.1 Overview 32
4.5.2 Impact On Data Management Platform Providers 32
4.5.3 Impact On It Industry 33
4.5.4 Impact Across End-use Industries 33
5 Market Factor Analysis 34
5.1 Supply Chain Analysis 34
5.1.1 Data Collection 34
5.1.2 Data Processing 34
5.1.3 Data Analysis 34
5.1.4 Data Activation 35
5.1.5 Measurement And Optimization 35
5.1.6 Key Stakeholders: 35
5.2 Porter’s Five Forces Model 36
5.2.1 Threat Of New Entrants 36
5.2.2 Bargaining Power Of Suppliers 36
5.2.3 Bargaining Power Of Buyers 37
5.2.4 Threat Of Substitutes 37
5.2.5 Competitive Rivalry 37
6 Europe Data Management Platform, By Data Type 38
6.1 Overview 38
6.1.1 Europe Data Management Platform, By Data Type, 2019–2030 (Usd Million) 39
6.2 First Party Data 39
6.3 Second Party Data 39
6.4 Third Party Data 39
7 Europe Data Management Platform, By Data Source 40
7.1 Overview 40
7.1.1 Europe Data Management Platform, By Data Source, 2019–2030 (Usd Million) 41
7.2 Web And Mobile Data 41
7.3 Crm Data 42
7.4 Pos Data 42
7.5 Others 42
8 Europe Data Management Platform, By Deployment Model 43
8.1 Overview 43
8.1.1 Europe Data Management Platform, By Deployment Model, 2019–2030 (Usd Million) 44
8.2 Cloud 44
8.3 On-premises 44
9 Europe Data Management Platform, By End-use Verticals 45
9.1 Overview 45
9.1.1 Europe Data Management Platform, By End-use Verticals, 2019–2030 (Usd Million) 46
9.2 Ad Agencies 46
9.3 Marketers 46
9.4 Publishers 46
9.5 Others 46
10 Europe Data Management Platform, By Country 47
10.1 Overview 47
10.1.1 Europe Data Management Platform, By Country , 2021 Vs 2030 (Usd Million) 48
10.1.2 Europe Data Management Platform, By Country, 2019–2030 (Usd Million) 48
10.1.3 Germany 49
10.1.3.1 Germany Data Management Platform Market, By Data Type, 2019–2030 (Usd Million) 49
10.1.3.2 Germany Data Management Platform Market, By Data Source, 2019–2030 (Usd Million) 49
10.1.3.3 Germany Data Management Platform Market, By Deployment Model, 2019–2030
(Usd Million) 50
10.1.3.4 Germany Data Management Platform Market, By End-use Verticals, 2019–2030
(Usd Million) 50
10.1.4 Uk 51
10.1.4.1 Uk Data Management Platform Market, By Data Source, 2019–2030 (Usd Million) 51
10.1.4.2 Uk Data Management Platform Market, By Deployment Model, 2019–2030 (Usd Million) 52
10.1.4.3 Uk Data Management Platform Market, By End-use Verticals, 2019–2030 (Usd Million) 52
10.1.5 Spain 53
10.1.5.1 Spain Data Management Platform Market, By Data Type, 2019–2030 (Usd Million) 53
10.1.5.2 Spain Data Management Platform Market, By Data Source, 2019–2030 (Usd Million) 53
10.1.5.3 Spain Data Management Platform Market, By Deployment Model, 2019–2030
(Usd Million) 54
10.1.5.4 Spain Data Management Platform Market, By End-use Verticals, 2019–2030
(Usd Million) 54
10.1.6 Italy 55
10.1.6.1 Italy Data Management Platform Market, By Data Type, 2019–2030 (Usd Million) 55
10.1.6.2 Italy Data Management Platform Market, By Data Source, 2019–2030 (Usd Million) 55
10.1.6.3 Italy Data Management Platform Market, By Deployment Model, 2019–2030 (Usd Million) 56
10.1.6.4 Italydata Management Platform Market, By End-use Verticals, 2019–2030 (Usd Million) 56
10.1.7 France 57
10.1.7.1 France Data Management Platform Market, By Data Type, 2019–2030 (Usd Million) 57
10.1.7.2 France Data Management Platform Market, By Data Source, 2019–2030 (Usd Million) 57
10.1.7.3 France Data Management Platform Market, By Deployment Model, 2019–2030
(Usd Million) 58
10.1.7.4 France Data Management Platform Market, By End-use Verticals, 2019–2030
(Usd Million) 58
10.1.8 Sweden 59
10.1.8.1 Sweden Data Management Platform Market, By Data Type, 2019–2030 (Usd Million) 59
10.1.8.2 Sweden Data Management Platform Market, By Data Source, 2019–2030 (Usd Million) 59
10.1.8.3 Sweden Data Management Platform Market, By Deployment Model, 2019–2030
(Usd Million) 60
10.1.8.4 Sweden Data Management Platform Market, By End-use Verticals, 2019–2030
(Usd Million) 60
10.1.9 Switzerland 61
10.1.9.1 Switzerland Data Management Platform Market, By Data Type, 2019–2030 (Usd Million) 61
10.1.9.2 Switzerland Data Management Platform Market, By Data Source, 2019–2030
(Usd Million) 61
10.1.9.3 Switzerland Data Management Platform Market, By Deployment Model, 2019–2030
(Usd Million) 62
10.1.9.4 Switzerland Data Management Platform Market, By End-use Verticals, 2019–2030
(Usd Million) 62
10.1.10 Netherlands 63
10.1.10.1 Netherlands Data Management Platform Market, By Data Type, 2019–2030 (Usd Million) 63
10.1.10.2 Netherlands Data Management Platform Market, By Data Source, 2019–2030
(Usd Million) 63
10.1.10.3 Netherlands Data Management Platform Market, By Deployment Model, 2019–2030
(Usd Million) 64
10.1.10.4 Netherlands Data Management Platform Market, By End-use Verticals, 2019–2030
(Usd Million) 64
10.1.11 Rest Of Europe 65
10.1.11.1 Rest Of Europe Data Management Platform Market, By Data Type, 2019–2030
(Usd Million) 65
10.1.11.2 Rest Of Europe Data Management Platform Market, By Data Source, 2019–2030
(Usd Million) 65
10.1.11.3 Rest Of Europe Data Management Platform Market, By Deployment Model, 2019–2030
(Usd Million) 66
10.1.11.4 Rest Of Europe Data Management Platform Market, By End-use Verticals, 2019–2030
(Usd Million) 66
11 Competitive Landscape 67
11.1 Competitive Benchmarking 68
11.2 Vendor Share Analysis 69
11.3 Recent Developments 69
11.3.1 Collaboration And Partnership 69
11.3.2 Product Launch 70
11.3.3 Others 71
12 Company Profiles 72
12.1 Oracle 72
12.1.1 Company Overview 72
12.1.2 Financial Overview 73
12.1.3 Products Offered 73
12.1.4 Key Developments 74
12.1.5 Swot Analysis 74
12.1.6 Key Strategies 75
12.2 Lotame Solutions, Inc 76
12.2.1 Company Overview 76
12.2.2 Financial Overview 76
12.2.3 Products Offered 76
12.2.4 Key Developments 76
12.3 Adobe Inc 77
12.3.1 Company Overview 77
12.3.2 Financial Overview 78
12.3.3 Products Offered 78
12.3.4 Key Developments 79
12.3.5 Swot Analysis 79
12.3.6 Key Strategies 79
12.4 Neustar, Inc (Transunion). 80
12.4.1 Company Overview 80
12.4.2 Financial Overview 80
12.4.3 Products Offered 81
12.4.4 Key Developments 81
12.4.5 Swot Analysis 81
12.4.6 Key Strategies 82
12.5 Sas Institute Inc 83
12.5.1 Company Overview 83
12.5.2 Financial Overview 83
12.5.3 Products Offered 84
12.5.4 Key Developments 84
12.5.5 Swot Analysis 84
12.5.6 Key Strategies 85
12.6 Talend 86
12.6.1 Company Overview 86
12.6.2 Financial Overview 86
12.6.3 Products Offered 86
12.6.4 Key Developments 87
12.7 Cloudera, Inc 88
12.7.1 Company Overview 88
12.7.2 Financial Overview 88
12.7.3 Solutions Offered 88
12.7.4 Key Developments 89
12.8 Informatica 90
12.8.1 Company Overview 90
12.8.2 Financial Overview 90
12.8.3 Products Offered 91
12.8.4 Key Developments 91
12.8.5 Swot Analysis 92
12.8.6 Key Strategies 92
12.9 Acxiom Llc (Interpublic Group) 93
12.9.1 Company Overview 93
12.9.2 Financial Overview 93
12.9.3 Products Offered 94
12.9.4 Key Developments 94
12.9.5 Key Strategies 95
12.10 Actian Corporation (Hcl Technologies) 96
12.10.1 Company Overview 96
12.10.2 Financial Overview 97
12.10.3 Products Offered 97
12.10.4 Key Developments 98
12.10.5 Swot Analysis 98
12.10.6 Key Strategies 98
12.11 Ibm 99
12.11.1 Company Overview 99
12.11.2 Financial Overview 100
12.11.3 Solutions Offered 100
12.11.4 Key Developments 101
12.11.5 Swot Analysis 101
12.11.6 Key Strategies 101
12.12 Cxense Asa (Piano) 102
12.12.1 Company Overview 102
12.12.2 Financial Overview 102
12.12.3 Products Offered 102
12.12.4 Key Developments 102
12.13 1plusx 103
12.13.1 Company Overview 103
12.13.2 Financial Overview 103
12.13.3 Products/Solutions/Services Offered 103
12.13.4 Key Developments 103
12.14 Neodata Group S.R.L. 104
12.14.1 Company Overview 104
12.14.2 Financial Overview 104
12.14.3 Products Offered 104
12.14.4 Key Developments 104
12.15 Google Llc 105
12.15.1 Company Overview 105
12.15.2 Financial Overview 106
12.15.3 Products Offered 106
12.15.4 Key Developments 107
12.15.5 Swot Analysis 107
12.15.6 Key Strategies 107
12.16 Liveramp 108
12.16.1 Company Overview 108
12.16.2 Financial Overview 109
12.16.3 Products Offered 109
12.16.4 Key Developments 110
12.16.5 Swot Analysis 110
12.16.6 Key Strategies 110
12.17 Simpli.Fi 111
12.17.1 Company Overview 111
12.17.2 Financial Overviews 111
12.17.3 Products Offered 111
12.17.4 Key Developments 112
12.17.5 Key Strategies 112
List Of Tables
Table 1 Market Synopsis 16
Table 2 Europe Data Management Platform, By Data Type, 2019–2030 (Usd Million) 39
Table 3 Europe Data Management Platform, By Data Source, 2019–2030 (Usd Million) 41
Table 4 Europe Data Management Platform, By Deployment Model, 2019–2030 (Usd Million) 44
Table 5 Europe Data Management Platform, By End-use Verticals, 2019–2030 (Usd Million) 46
Table 6 Europe Data Management Platform, By Country, 2019–2030 (Usd Million) 48
Table 7 Germany Data Management Platform Market, By Data Type, 2019–2030 (Usd Million) 49
Table 8 Germany Data Management Platform Market, By Data Source, 2019–2030 (Usd Million) 49
Table 9 Germany Data Management Platform Market, By Deployment Model, 2019–2030 (Usd Million) 50
Table 10 Germany Data Management Platform Market, By End-use Verticals, 2019–2030 (Usd Million) 50
Table 11 Germany Data Management Platform Market, By Data Type, 2019–2030 (Usd Million) 51
Table 12 Germany Data Management Platform Market, By Data Source, 2019–2030 (Usd Million) 51
Table 13 Germany Data Management Platform Market, By Deployment Model, 2019–2030 (Usd Million) 52
Table 14 Germany Data Management Platform Market, By End-use Verticals, 2019–2030 (Usd Million) 52
Table 15 Spain Data Management Platform Market, By Data Type, 2019–2030 (Usd Million) 53
Table 16 Spain Data Management Platform Market, By Data Source, 2019–2030 (Usd Million) 53
Table 17 Spain Data Management Platform Market, By Deployment Model, 2019–2030 (Usd Million) 54
Table 18 Spain Data Management Platform Market, By End-use Verticals, 2019–2030 (Usd Million) 54
Table 19 Italy Data Management Platform Market, By Data Type, 2019–2030 (Usd Million) 55
Table 20 Italy Data Management Platform Market, By Data Source, 2019–2030 (Usd Million) 55
Table 21 Italy Data Management Platform Market, By Deployment Model, 2019–2030 (Usd Million) 56
Table 22 Italy Data Management Platform Market, By End-use Verticals, 2019–2030 (Usd Million) 56
Table 23 France Data Management Platform Market, By Data Type, 2019–2030 (Usd Million) 57
Table 24 France Data Management Platform Market, By Data Source, 2019–2030 (Usd Million) 57
Table 25 France Data Management Platform Market, By Deployment Model, 2019–2030 (Usd Million) 58
Table 26 France Data Management Platform Market, By End-use Verticals, 2019–2030 (Usd Million) 58
Table 27 Sweden Data Management Platform Market, By Data Type, 2019–2030 (Usd Million) 59
Table 28 Swedendata Management Platform Market, By Data Source, 2019–2030 (Usd Million) 59
Table 29 Sweden Data Management Platform Market, By Deployment Model, 2019–2030 (Usd Million) 60
Table 30 Sweden Data Management Platform Market, By End-use Verticals, 2019–2030 (Usd Million) 60
Table 31 Switzerland Data Management Platform Market, By Data Type, 2019–2030 (Usd Million) 61
Table 32 Switzerland Data Management Platform Market, By Data Source, 2019–2030 (Usd Million) 61
Table 33 Switzerland Data Management Platform Market, By Deployment Model, 2019–2030 (Usd Million) 62
Table 34 Switzerland Data Management Platform Market, By End-use Verticals, 2019–2030 (Usd Million) 62
Table 35 Netherlands Data Management Platform Market, By Data Type, 2019–2030 (Usd Million) 63
Table 36 Netherlands Data Management Platform Market, By Data Source, 2019–2030 (Usd Million) 63
Table 37 Netherlands Data Management Platform Market, By Deployment Model, 2019–2030 (Usd Million) 64
Table 38 Netherlands Data Management Platform Market, By End-use Verticals, 2019–2030 (Usd Million) 64
Table 39 Rest Of Europe Data Management Platform Market, By Data Type, 2019–2030 (Usd Million) 65
Table 40 Rest Of Europe Data Management Platform Market, By Data Source, 2019–2030 (Usd Million) 65
Table 41 Rest Of Europe Data Management Platform Market, By Deployment Model, 2019–2030 (Usd Million) 66
Table 42 Rest Of Europe Data Management Platform Market, By End-use Verticals, 2019–2030 (Usd Million) 66
Table 43 Collaboration And Partnership 69
Table 44 Product Launch 70
Table 45 Others 71
Table 46 Oracle: Products Offered 73
Table 47 Adobe Inc: Key Developments 74
Table 48 Lotame Solutions, Inc: Products Offered 76
Table 49 Adobe Inc: Products Offered 78
Table 50 Adobe Inc: Key Developments 79
Table 51 Neustar, Inc (Transunion).: Products Offered 81
Table 52 Neustar, Inc (Transunion).: Key Developments 81
Table 53 Sas Institute Inc: Products Offered 84
Table 54 Talend: Products Offered 86
Table 55 Talend: Key Developments 87
Table 56 Cloudera, Inc: Solutions Offered 88
Table 57 Talend: Key Developments 89
Table 58 Informatica: Products Offered 91
Table 59 Informatica: Key Developments 91
Table 60 Acxiom Llc(Interpublic Group): Products Offered 94
Table 61 Talend: Key Developments 94
Table 62 Actian Corporation (Hcl Technologies): Products Offered 97
Table 63 Actian Corporation (Hcl Technologies): Key Developments 98
Table 64 Ibm: Solutions Offered 100
Table 65 Ibm: Key Developments 101
Table 66 Cxense Asa (Piano): Products Offered 102
Table 67 1plusx: Products Offered 103
Table 68 1plusx: Key Developments 103
Table 69 Neodata Group S.R.L.: Products Offered 104
Table 70 Google Llc.: Products Offered 106
Table 71 Google Llc.: Key Developments 107
Table 72 Liveramp: Products Offered 109
Table 73 Liveramp: Key Developments 110
Table 74 Simpli.Fi: Products Offered 111
Table 75 Simpli.Fi: Key Developments 112
List Of Figures
Figure 1 Europe Data Management Platform (Dmp) Market: Market Structure 18
Figure 2 Bottom-up And Top-down Approaches 23
Figure 3 Market Dynamic Analysis Of The Europe Data Management Platform Market 26
Figure 4 Drivers: Impact Analysis 28
Figure 5 Restraint Impact Analysis 30
Figure 6 Value Chain Analysis: Data Management Platform Market 34
Figure 7 Porter's Five Forces Analysis Of The Data Management Platform Market 36
Figure 8 Europe Data Management Platform, By Data Type, 2021 (% Share) 38
Figure 9 Europe Data Management Platform, By Data Type, 2021 Vs 2030 (Usd Million) 38
Figure 10 Europe Data Management Platform, By Data Source, 2021 (% Share) 40
Figure 11 Europe Data Management Platform, By Data Source, 2021 Vs 2030 (Usd Million) 40
Figure 12 Europe Data Management Platform, By Deployment Model, 2021 (% Share) 43
Figure 13 Europe Data Management Platform, By Deployment Model, 2021 Vs 2030 (Usd Million) 43
Figure 14 Europe Data Management Platform, By End-use Verticals, 2021 (% Share) 45
Figure 15 Europe Data Management Platform, By End-use Verticals, 2021 Vs 2030 (Usd Million) 45
Figure 16 Europe Data Management Platform, By Country , 2021 (% Share) 47
Figure 17 Europe Data Management Platform, By Country , 2021 Vs 2030 (Usd Million) 48
Figure 18 Data Management Platform Market: Competitive Benchmarking 68
Figure 19 Vendor Share Analysis, 2021 (%) 69
Figure 20 Oracle: Financial Overview Snapshot 73
Figure 21 Oracle: Swot Analysis 74
Figure 22 Adobe Inc: Financial Overview Snapshot 78
Figure 23 Adobe Inc: Swot Analysis 79
Figure 24 Neustar, Inc (Transunion).: Financial Overview Snapshot 80
Figure 25 Neustar, Inc (Transunion).: Swot Analysis 81
Figure 26 Sas Institute Inc: Financial Overview Snapshot 83
Figure 27 Sas Institute Inc: Swot Analysis 84
Figure 28 Informatica: Financial Overview Snapshot 90
Figure 29 Informatica: Swot Analysis 92
Figure 30 Acxiom Llc (Interpublic Group): Financial Overview Snapshot 93
Figure 31 Acxiom Llc (Interpublic Group): Swot Analysis 95
Figure 32 Actian Corporation (Hcl Technologies): Financial Overview Snapshot 97
Figure 33 Actian Corporation (Hcl Technologies): Swot Analysis 98
Figure 34 Ibm: Financial Overview Snapshot 100
Figure 35 Ibm: Swot Analysis 101
Figure 36 Google Llc.: Financial Overview Snapshot 106
Figure 37 Google Llc.: Swot Analysis 107
Figure 38 Liveramp: Financial Overview Snapshot 109
Figure 39 Liveramp: Swot Analysis 110

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