Canada Home Improvement Market, Opportunity, Growth Drivers, Industry Trend Analysis and Forecast, 2025-2034
Description
Canada Home Improvement Market generated notable revenues in 2024 and is estimated to grow at a decent CAGR to reach significant revenues by 2034.
Market growth is driven by the rising popularity of renovation-over-relocation trends, surging millennial homeownership, and increased integration of digital and omnichannel retail models. Home improvement activities continue to gain momentum as homeowners prioritize energy efficiency, smart technology adoption, and sustainability upgrades. Despite affordability challenges and inflationary pressures, Canadian households remain committed to enhancing property value and functionality, particularly through remodeling, insulation, and modernization projects. The market is evolving toward consumer-centric solutions, emphasizing convenience, customization, and environmentally responsible materials.
The market is primarily segmented by product type, with the building materials segment generating CAD 22,734.0 million in 2024. This dominance is attributed to steady demand for lumber, drywall, and roofing materials across both renovation and new construction projects. Rising investments in energy-efficient materials, insulation systems, and durable composite products are fueling this segment’s growth. The emphasis on sustainable construction practices and government initiatives promoting eco-friendly home improvements has further strengthened the segment’s position. Manufacturers are also focusing on technological innovation and supply chain optimization to address raw material volatility and rising transportation costs.
In terms of end-user segmentation, the DIY (Do-It-Yourself) segment generated CAD 33,680.0 million in 2024. The segment’s expansion is propelled by increased consumer confidence in undertaking small- and medium-scale home projects, driven by online tutorials, e-commerce availability, and affordable tool options. Millennials and Gen X homeowners are particularly active, favoring self-managed renovations and smart home integrations. The growing availability of modular and easy-to-install products has empowered homeowners to manage projects independently, reducing reliance on contractors. Additionally, e-commerce and omnichannel platforms have made product discovery and comparison more accessible, further accelerating DIY adoption across urban and suburban regions.
Ontario Home Improvement Market generated significant revenues in 2024. The province’s strong housing market, urbanization, and ongoing investments in residential renovations contribute significantly to this growth. Ontario’s dense population and aging housing stock create consistent demand for maintenance, remodeling, and energy efficiency upgrades. Moreover, government-backed incentives promoting green building and smart home technology adoption have further stimulated the market. Major retailers such as The Home Depot, Lowe’s/RONA, and Home Hardware continue to expand their regional presence through enhanced logistics networks, store modernization, and localized marketing strategies catering to both professional and DIY customers.
Leading players in the Canada Home Improvement Market, including The Home Depot, RONA, Home Hardware, and Canadian Tire, are pursuing omnichannel integration, digital transformation, and service diversification to strengthen their market position. They are investing in AI-driven retail analytics, AR/VR project visualization tools, and mobile-first customer engagement to enhance shopping experiences. Expansion of installation and professional contractor services, along with private-label product portfolios, enables these companies to cater to both professional and consumer segments effectively. Strategic mergers and partnerships, such as supply chain collaborations and distribution center automation, support faster delivery and inventory optimization. Emphasis on sustainability, energy-efficient product lines, and eco-friendly store operations further reinforces brand value and long-term competitiveness in Canada’s evolving retail landscape.
Market growth is driven by the rising popularity of renovation-over-relocation trends, surging millennial homeownership, and increased integration of digital and omnichannel retail models. Home improvement activities continue to gain momentum as homeowners prioritize energy efficiency, smart technology adoption, and sustainability upgrades. Despite affordability challenges and inflationary pressures, Canadian households remain committed to enhancing property value and functionality, particularly through remodeling, insulation, and modernization projects. The market is evolving toward consumer-centric solutions, emphasizing convenience, customization, and environmentally responsible materials.
The market is primarily segmented by product type, with the building materials segment generating CAD 22,734.0 million in 2024. This dominance is attributed to steady demand for lumber, drywall, and roofing materials across both renovation and new construction projects. Rising investments in energy-efficient materials, insulation systems, and durable composite products are fueling this segment’s growth. The emphasis on sustainable construction practices and government initiatives promoting eco-friendly home improvements has further strengthened the segment’s position. Manufacturers are also focusing on technological innovation and supply chain optimization to address raw material volatility and rising transportation costs.
In terms of end-user segmentation, the DIY (Do-It-Yourself) segment generated CAD 33,680.0 million in 2024. The segment’s expansion is propelled by increased consumer confidence in undertaking small- and medium-scale home projects, driven by online tutorials, e-commerce availability, and affordable tool options. Millennials and Gen X homeowners are particularly active, favoring self-managed renovations and smart home integrations. The growing availability of modular and easy-to-install products has empowered homeowners to manage projects independently, reducing reliance on contractors. Additionally, e-commerce and omnichannel platforms have made product discovery and comparison more accessible, further accelerating DIY adoption across urban and suburban regions.
Ontario Home Improvement Market generated significant revenues in 2024. The province’s strong housing market, urbanization, and ongoing investments in residential renovations contribute significantly to this growth. Ontario’s dense population and aging housing stock create consistent demand for maintenance, remodeling, and energy efficiency upgrades. Moreover, government-backed incentives promoting green building and smart home technology adoption have further stimulated the market. Major retailers such as The Home Depot, Lowe’s/RONA, and Home Hardware continue to expand their regional presence through enhanced logistics networks, store modernization, and localized marketing strategies catering to both professional and DIY customers.
Leading players in the Canada Home Improvement Market, including The Home Depot, RONA, Home Hardware, and Canadian Tire, are pursuing omnichannel integration, digital transformation, and service diversification to strengthen their market position. They are investing in AI-driven retail analytics, AR/VR project visualization tools, and mobile-first customer engagement to enhance shopping experiences. Expansion of installation and professional contractor services, along with private-label product portfolios, enables these companies to cater to both professional and consumer segments effectively. Strategic mergers and partnerships, such as supply chain collaborations and distribution center automation, support faster delivery and inventory optimization. Emphasis on sustainability, energy-efficient product lines, and eco-friendly store operations further reinforces brand value and long-term competitiveness in Canada’s evolving retail landscape.
Table of Contents
347 Pages
- Chapter 1 Research Methodology
- 1.1 Research design
- 1.1.1 Research approach
- 1.1.2 Data collection methods
- 1.2 Base estimates and calculations
- 1.2.1 Base year calculation
- 1.2.2 TAM approach
- 1.2.3 SAM Filters
- 1.2.4 SOM Competitive Analysis
- 1.2.5 Forecasting parameter
- 1.2.5.1 TAM
- 1.2.5.2 SAM
- 1.2.5.3 SOM
- 1.3 Forecast
- 1.4 Primary research and validation
- 1.4.1 Some of the primary sources
- 1.5 Data mining sources
- 1.5.1 Paid sources
- 1.5.2 Sources, by region
- 1.6 Market Definitions
- Chapter 2 Executive Summary
- 2.1 Key trends
- 2.2 PRO trends
- 2.3 Consumer (DIY) trends
- 2.4 Investment Implications and Opportunities Across Both Segments
- 2.5 CXO Perspectives: Strategic Imperatives
- 2.5.1 Executive Decision Points
- 2.5.2 Critical Success Factors
- 2.6 Future Outlook and Strategic Recommendations
- Chapter 3 Industry Insights
- 3.1 Market Evolution and Historical Context (2010–2024)
- 3.1.1 Major Industry Milestones
- 3.1.2 Demand Drivers Over Time
- 3.1.3 Policy and Social Context
- 3.2 Economic Drivers and Market Fundamentals
- 3.2.1 Macro-Economic Environment
- 3.2.2 Sector-Specific Demand Drivers
- 3.2.3 Cost Structures and Input Prices
- 3.2.4 Inflation and Consumer Spending Power
- 3.3 Regulatory Environment and Policy Impacts
- 3.3.1 Building Codes and Standards
- 3.3.1.1 National vs Provincial Building Code Differences
- 3.3.1.2 Recent and Upcoming Code Changes (Energy, Accessibility, Seismic)
- 3.3.2 Environmental and Energy Policy
- 3.3.2.1 Federal/Provincial Energy Efficiency Mandates
- 3.3.2.2 Carbon Tax/Regulations and Green Building Incentives
- 3.3.3 Trade Policy and Supply Chain
- 3.3.3.1 Tariffs on Lumber, Steel, Imported Goods (e.g., USMCA)
- 3.3.3.2 Impact of Global Supply Chain Disruptions
- 3.3.4 Housing and Urban Policy
- 3.3.4.1 Municipal Zoning, Densification, and Infill Policies
- 3.3.4.2 Rental Property Regulations and Their Impact on Renovation
- 3.3.5 Health & Safety Regulations
- 3.4 Technology Trends and Digital Transformation
- 3.4.1 E-commerce and Omnichannel Retail
- 3.4.1.1 Growth of Online Sales (Pre/Post COVID-19)
- 3.4.1.2 Click-and-Collect, Mobile Apps, Digital Project Planning Tools
- 3.4.2 Smart Home Technology
- 3.4.2.1 Market Penetration of Smart Thermostats, Security, Lighting, Appliances
- 3.4.2.2 Impact on Product Mix and Pro/DIY Adoption
- 3.4.3 Construction Technology
- 3.4.3.1 Digital Tools for Contractors: Estimation, Procurement, Project Management
- 3.4.3.2 Prefabrication, Modular Construction, and 3D Printing Trends
- 3.4.4 Data & Analytics
- 3.4.4.1 Use of Consumer and Project Data for Targeting and Product Development
- 3.4.4.2 Loyalty Programs and Data-Driven Marketing
- 3.4.5 Sustainability & Green Innovation
- 3.4.5.1 Adoption of Energy-Efficient and Sustainable Products
- 3.4.5.2 Certifications (LEED, Net Zero, Energy Star) - Deep Dive Analysis
- 3.5 Regional Economic Variations and Construction Activity
- 3.5.1 Provincial Market Size and Growth
- 3.5.1.1 Ontario, Quebec, BC: Market Share, Growth, and Drivers
- 3.5.1.2 Alberta and Prairies: Resource Cycles, Urbanization, Population Growth
- 3.5.1.3 Atlantic Canada: Aging Housing Stock, Outmigration, Infrastructure Needs
- 3.5.2 Urban vs Rural Dynamics
- 3.5.2.1 Differences in Project Type, Spend, and Channel Preference
- 3.5.2.2 Access to Pro Services and Specialty Suppliers
- 3.5.3 Major Metro vs Secondary Cities
- 3.5.3.1 Price Premiums, Competitive Intensity, Innovation Adoption
- 3.5.3.2 Housing Affordability and Renovation Trends
- 3.5.4 Regional Labor Markets
- 3.5.4.1 Labor Shortages, Wage Differences, Unionization Rates
- 3.5.4.2 Impact on Project Timelines and Costs
- 3.5.5 Regional Policy and Incentives
- 3.5.5.1 Provincial/Municipal Grants and Incentives for Renovation, Energy Upgrades, Accessibility
- 3.6 Demographic Trends and Consumer Behaviour
- 3.6.1 Aging Population and Renovation Demand
- 3.6.2 Immigration Patterns and Housing Needs
- 3.6.3 Generational Shifts (Millennials, Gen X, Boomers) in DIY/Pro Preferences
- 3.6.4 Urbanization, Household Size, and Homeownership Rates
- 3.6.5 Gender and Diversity in Home Improvement Participation
- 3.7 Channel Evolution and Retail Landscape
- 3.7.1 Big Box vs Specialty vs Independent Retailers
- 3.7.2 Rise of E-commerce and Omnichannel Integration
- 3.7.3 Growth of Pro Desks and Trade Services
- 3.7.4 Direct-to-Consumer and Subscription Models - Deep Dive Analysis
- 3.7.5 Private Label and Exclusive Brand Trends
- 3.8 Supply Chain and Logistics Dynamics
- 3.8.1 National and Regional Supply Chain Structures
- 3.8.2 Import/Export Dependencies (Lumber, Steel, Appliances)
- 3.8.3 Transportation, Warehousing, and Distribution Innovations
- 3.8.4 Inventory Management and Just-in-Time Practices
- 3.9 Supply Chain Resilience and Risk Management (Natural Disasters, Strikes, Global Shocks)
- 3.9.1 Natural Disasters, Strikes, and Global Shocks
- 3.9.2 Sustainability, ESG, and Green Building Trends
- 3.9.3 Demand for Sustainable and Eco-Friendly Products
- 3.9.4 LEED, Net Zero, and Other Certification Trends
- 3.9.5 ESG Reporting and Compliance in Retail/Construction
- 3.9.6 Circular Economy and Product Lifecycle Initiatives
- 3.10 Labor Market, Skills, and Workforce Trends
- 3.10.1 Construction and Trades Labor Shortages
- 3.10.2 Skills Development and Apprenticeship Programs
- 3.10.3 Impact of Automation and Robotics
- 3.10.4 Wage Trends and Unionization
- 3.10.5 Diversity, Equity, and Inclusion in the Trades
- 3.11 Marketing, Media, and Influencer Dynamics
- 3.11.1 Evolution of Home Improvement Advertising
- 3.11.2 Role of Social Media, YouTube, and Influencers
- 3.11.3 DIY Content Platforms and Online Communities
- 3.11.4 In-Store Events, Workshops, and Pro Clinics
- 3.11.5 Loyalty Programs and Customer Engagement
- 3.12 Financial Services and Project Financing
- 3.12.1 Consumer Financing (Credit, Loans, Lines of Credit)
- 3.12.2 Pro Segment Financing (Trade Credit, Leasing, Factoring)
- 3.12.3 Insurance and Warranty Products
- 3.12.4 Impact of Interest Rates and Mortgage Renewals
- 3.12.5 Government Grants and Subsidies
- 3.13 Major Market Disruptions and Case Studies
- 3.13.1 Lumber Price Spike (2020–2021): Causes, Impacts, Lessons
- 3.13.2 Regional Natural Disasters (Floods, Fires) and Rebuilding Cycles
- 3.13.3 Entry/Exit of Major Players (Target, Lowe’s-RONA)
- 3.13.4 Regulatory Shocks (Tariffs, Energy Code Changes)
- 3.13.5 Technology Disruptors (3D Printing, Modular Construction)
- 3.13.6 Synthesis: Actionable Recommendations
- 3.14 Forward-Looking Trends and Industry Outlook
- 3.14.1 AI and Data Analytics in Retail and Construction
- 3.14.2 Home as a Service: Subscription and Maintenance Models
- 3.14.3 Aging-in-Place and Accessibility Renovations
- 3.14.4 Future of Urban Living and Small-Space Solutions
- 3.14.5 Next-Gen Materials and Smart Products
- Chapter 4 Competitive Landscape, 2025
- 4.1 Company market share analysis
- 4.1.1 Share by company and segment, 2025
- 4.1.2 Regional variations
- 4.1.3 Positioning and strategy
- 4.1.4 Market concentration
- 4.2 THD Competitive Benchmarking
- 4.2.1 Position vs Key Competitors
- 4.2.2 Strengths and Weaknesses
- 4.2.3 Pro and Consumer Performance
- 4.3 Regional and Specialty Competitors
- 4.3.1 Regional Players and Niche Retailers
- 4.3.2 Disruptors and Emerging Competition
- 4.4 Competitive Response Scenarios
- 4.4.1 Anticipated moves and implications
- 4.4.2 Market Defense and Growth Tactics
- 4.5 Competitive positioning matrix
- 4.6 Key developments
- 4.6.1 Mergers & Acquisitions
- 4.6.2 Partnerships & Collaborations
- 4.6.3 New Product Launches
- 4.6.4 Expansion Plans and Funding
- Chapter 5 Canada Home Improvement Market, By Pro Customer Type
- 5.1 Key trends
- 5.2 General Contractors
- 5.3 Specialty Tradespeople
- 5.4 Property Managers
- 5.5 Commercial Maintenance
- Chapter 6 Canada Home Improvement Market, By Business
- 6.1 Key trends
- 6.2 Small Contractors
- 6.3 Medium Contractors
- 6.4 Large Contractors
- Chapter 7 Canada Home Improvement Market, By Pro Product
- 7.1 Key trends
- 7.2 Building Materials
- 7.3 Power Tools & Equipment
- 7.4 Electrical & Plumbing
- 7.5 HVAC Equipment
- 7.6 Windows & Doors
- Chapter 8 Canada Home Improvement Market, By Pro Channel
- 8.1 Key trends
- 8.2 Retail Channel (Big Box & Specialty Retailers)
- 8.3 Wholesale Channel (Distributors, Manufacturer Direct)
- 8.4 E-Commerce Channel (Online Tools, Fulfillment, Digital Tools)
- Chapter 9 Canada Home Improvement Market, By Consumer Demographic
- 9.1 Key trends
- 9.2 High-Income Households
- 9.3 Middle-Income Households
- 9.4 Lower-Income Households
- Chapter 10 Canada Home Improvement Market, By Consumer Product
- 10.1 Key trends
- 10.2 Building Materials
- 10.3 Power Tools & Equipment
- 10.4 Electrical & Plumbing
- 10.5 HVAC Equipment
- 10.6 Windows & Doors
- Chapter 11 Canada Home Improvement Market, By Consumer Channel
- 11.1 Key trends
- 11.2 Retail Channel (Big Box, Specialty Retail)
- 11.3 E-Commerce Channel (Online Behavior, Reviews, Delivery Options)
- 11.4 Wholesale Channel (Limited DIY Use, Direct-to-Consumer Options)
- Chapter 12 Company Profiles
- 12.1 National Big Box & Major Retailers
- 12.1.1 Amazon Canada
- 12.1.1.1 Market/Business Overview
- 12.1.1.2 Operating Segment Overview
- 12.1.1.3 Financial data
- 12.1.1.4 Product landscape
- 12.1.1.5 Strategic outlook
- 12.1.1.6 SWOT Analysis
- 12.1.2 Canadian Tire Corporation
- 12.1.2.1 Company overview
- 12.1.2.2 Operating segment overview
- 12.1.2.3 Financial data
- 12.1.2.4 Product landscape
- 12.1.2.5 Strategic outlook
- 12.1.2.6 SWOT Analysis
- 12.1.3 Costco Wholesale Canada Ltd.
- 12.1.3.1 Company overview
- 12.1.3.2.1 Operating segment overview
- 12.1.3.3 Financial data
- 12.1.3.4 Product landscape
- 12.1.3.5 Strategic outlook
- 12.1.3.6 SWOT Analysis
- 12.1.4 Walmart Canada
- 12.1.4.1 Company overview
- 12.1.4.2 Operating segment overview
- 12.1.4.3 Financial data
- 12.1.4.4 Product landscape
- 12.1.4.5 Strategic outlook
- 12.1.4.6 SWOT Analysis
- 12.1.5 The Home Depot Canada
- 12.1.5.1 Market/Business Overview
- 12.1.5.2 Operating Segment Overview
- 12.1.5.3 Financial data
- 12.1.5.4 Product landscape
- 12.1.5.5 Strategic outlook
- 12.1.5.6 SWOT Analysis
- 12.2 Regional Chains & Cooperatives
- 12.2.1 RONA Inc.
- 12.2.1.1 Company overview
- 12.2.1.2 Operating segment overview
- 12.2.1.3 Financial data
- 12.2.1.4 Product landscape
- 12.2.1.5 Strategic outlook
- 12.2.1.6 SWOT Analysis
- 12.2.2 Kent Building Supplies
- 12.2.2.1 Company overview
- 12.2.2.2 Operating segment overview
- 12.2.2.3 Financial data
- 12.2.2.4 Product landscape
- 12.2.2.5 Strategic outlook
- 12.2.2.6 SWOT Analysis
- 12.2.3 BMR Group (Groupe BMR inc.)
- 12.2.3.1 Company overview
- 12.2.3.2 Operating segment overview
- 12.2.3.3 Financial data
- 12.2.3.4 Product landscape
- 12.2.3.5 Strategic outlook
- 12.2.3.6 SWOT Analysis
- 12.2.4 Home Hardware Stores Limited
- 12.2.4.1 Market/Business Overview
- 12.2.4.2 Operating Segment Overview
- 12.2.4.3 Financial data
- 12.2.4.4 Product landscape
- 12.2.4.5 Strategic outlook
- 12.2.4.6 SWOT Analysis
- 12.2.5 Canac (Quincaillerie & Matériaux)
- 12.2.5.1 Market/Business Overview
- 12.2.5.2 Operating Segment Overview
- 12.2.5.3 Financial data
- 12.2.5.4 Product landscape
- 12.2.5.5 Strategic outlook
- 12.2.5.6 SWOT Analysis
- 12.2.6 Patrick Morin Inc.
- 12.2.6.1 Market/Business Overview
- 12.2.6.2 Operating Segment Overview
- 12.2.6.3 Financial data
- 12.2.6.4 Product landscape
- 12.2.6.5 Strategic outlook
- 12.2.6.6 SWOT Analysis
- 12.3 Specialty Retailers/Distributors
- 12.3.1 TIMBER MART
- 12.3.1.1 Company overview
- 12.3.1.2 Operating segment overview
- 12.3.1.3 Financial data
- 12.3.1.4 Product landscape
- 12.3.1.5 Strategic outlook
- 12.3.1.6 SWOT Analysis
- 12.3.2 Castle Building Centres Group
- 12.3.2.1 Market/Business Overview
- 12.3.2.2 Operating Segment Overview
- 12.3.2.3 Financial data
- 12.3.2.4 Product landscape
- 12.3.2.5 Strategic outlook
- 12.3.2.6 SWOT Analysis
- 12.3.3 Leon's/Brick
- 12.3.3.1 Market/Business Overview
- 12.3.3.2 Operating Segment Overview
- 12.3.3.3 Financial data
- 12.3.3.4 Product landscape
- 12.3.3.5 Strategic outlook
- 12.3.3.6 SWOT Analysis
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