Strawberries Market Size, Share, Trends, Analysis, and Forecast 2025-2034 | Global Industry Growth, Competitive Landscape, Opportunities, and Challenges

Global Strawberries Market is valued at USD 14.3 billion in 2025. Further, the market is expected to grow at a CAGR of 3.2% to reach USD 19.1 billion by 2034.The strawberries market is a significant segment within the global fruit industry, driven by the growing demand for fresh, nutritious, and versatile fruit. Strawberries are widely consumed around the world, both fresh and in processed forms such as jams, juices, and desserts. Known for their rich flavor, vibrant color, and high vitamin C content, strawberries are a favorite in households, restaurants, and foodservice establishments. The market is characterized by seasonal fluctuations, with peak production occurring during the spring and summer months. However, advancements in agricultural practices, such as greenhouse farming and improved storage technologies, have helped extend the availability of strawberries year-round. In addition to their popularity in food, strawberries are increasingly being incorporated into beauty and wellness products due to their antioxidant properties. As the demand for healthy, natural, and clean-label ingredients grows, strawberries continue to be a key component in the food and beverage industry, contributing to their expanding market presence. The market is also seeing rising interest in organic strawberries, which cater to the growing consumer preference for sustainably grown produce. In 2024, the strawberries market saw significant developments driven by increasing consumer demand for healthy food options, as well as innovations in agricultural technology. The rise of the health-conscious consumer, particularly in regions such as North America and Europe, fueled demand for fresh and organic strawberries. This trend was particularly evident in the growth of retail sales of organic strawberries, as consumers sought pesticide-free, sustainably grown options. Moreover, advancements in strawberry cultivation techniques, such as vertical farming and hydroponics, allowed for increased yields and better quality fruit. The use of controlled environment agriculture also contributed to year-round strawberry availability, helping stabilize supply during off-seasons. Additionally, sustainability practices within the strawberry industry gained traction, with growers adopting eco-friendly packaging and reducing water usage in cultivation. The rise of e-commerce also played a role in expanding the market, allowing consumers to access fresh strawberries from local and international suppliers. However, challenges such as labor shortages, rising transportation costs, and the impact of climate change on crop yields continued to pose difficulties for the industry in 2024. Looking forward to 2025 and beyond, the strawberries market is expected to continue expanding, with the increasing demand for fresh and organic produce driving growth. The trend toward healthy, plant-based diets will continue to benefit the strawberry market, as consumers seek nutritious and versatile fruits for their meals and snacks. Technological advancements in strawberry cultivation, including the use of artificial intelligence (AI) for monitoring crop health and automated harvesting systems, will further enhance productivity and reduce labor costs. Furthermore, the rise of direct-to-consumer sales platforms and e-commerce will continue to open up new channels for strawberry distribution, allowing consumers to access fresh strawberries more easily. Sustainability will remain a key focus, with growers and retailers working together to minimize food waste, reduce carbon footprints, and promote environmentally friendly farming practices. Additionally, innovations in packaging, such as biodegradable or reusable containers, will appeal to eco-conscious consumers. However, challenges such as fluctuating prices, labor shortages, and supply chain disruptions may continue to impact the market in the coming years, requiring ongoing adaptation by producers and distributors.

Key Trends in the Strawberries Market Growing consumer preference for organic strawberries, driven by concerns over pesticide use and a desire for sustainably grown produce. Increasing use of controlled environment agriculture techniques, such as vertical farming and hydroponics, to increase strawberry yields and extend growing seasons. The rise of e-commerce and direct-to-consumer sales, making it easier for consumers to access fresh strawberries from both local and global suppliers. Adoption of sustainability practices in the strawberry industry, including eco-friendly packaging and water-efficient cultivation methods. Innovation in strawberry-based products, such as healthy snacks, beverages, and beauty products, to cater to a broader consumer base interested in wellness and clean-label ingredients. Key Drivers of the Strawberries Market Increased consumer awareness of the health benefits of strawberries, particularly their high vitamin C content and antioxidant properties, driving demand for fresh and processed products. The growing popularity of organic and sustainably produced fruits, leading to a rise in the demand for organic strawberries in both retail and foodservice sectors. Advancements in agricultural technology, including controlled environment farming and vertical farming, improving the availability and quality of strawberries year-round. Rising interest in plant-based diets, which boosts the consumption of fruits like strawberries in smoothies, snacks, and desserts. Key Challenge in the Strawberries Market Labor shortages and rising transportation costs continue to challenge the strawberry industry, impacting the efficiency of harvesting, distribution, and overall profitability for producers and retailers.

Market SegmentationBy Type June Bearing Strawberry Ever Bearing Strawberry Day Neutral Strawberry By Category Organic Conventional By Sales Channel Supermarkets Or Hyper Markets Convenience Stores Independent Retailers Online Sales By Application Food And Beverage Cosmetics And Personal CareBy Geography

North America (USA, Canada, Mexico)

Europe (Germany, UK, France, Spain, Italy, Rest of Europe)

Asia-Pacific (China, India, Japan, Australia, Vietnam, Rest of APAC)

The Middle East and Africa (Middle East, Africa)

South and Central America (Brazil, Argentina, Rest of SCA)What You Receive

• Global Strawberries market size and growth projections (CAGR), 2024- 2034
• Impact of recent changes in geopolitical, economic, and trade policies on the demand and supply chain of Strawberries.
• Strawberries market size, share, and outlook across 5 regions and 27 countries, 2025- 2034.
• Strawberries market size, CAGR, and Market Share of key products, applications, and end-user verticals, 2025- 2034.
• Short and long-term Strawberries market trends, drivers, restraints, and opportunities.
• Porter’s Five Forces analysis, Technological developments in the Strawberries market, Strawberries supply chain analysis.
• Strawberries trade analysis, Strawberries market price analysis, Strawberries Value Chain Analysis.
• Profiles of 5 leading companies in the industry- overview, key strategies, financials, and products.
• Latest Strawberries market news and developments.

The Strawberries Market international scenario is well established in the report with separate chapters on North America Strawberries Market, Europe Strawberries Market, Asia-Pacific Strawberries Market, Middle East and Africa Strawberries Market, and South and Central America Strawberries Markets. These sections further fragment the regional Strawberries market by type, application, end-user, and country.

Who can benefit from this research

The research would help top management/strategy formulators/business/product development/sales managers and investors in this market in the following ways

1. The report provides 2024 Strawberries market sales data at the global, regional, and key country levels with a detailed outlook to 2034, allowing companies to calculate their market share and analyze prospects, uncover new markets, and plan market entry strategy.

2. The research includes the Strawberries market split into different types and applications. This segmentation helps managers plan their products and budgets based on the future growth rates of each segment

3. The Strawberries market study helps stakeholders understand the breadth and stance of the market giving them information on key drivers, restraints, challenges, and growth opportunities of the market and mitigating risks

4. This report would help top management understand competition better with a detailed SWOT analysis and key strategies of their competitors, and plan their position in the business

5. The study assists investors in analyzing Strawberries business prospects by region, key countries, and top companies' information to channel their investments.

Strawberries Pricing and Margins Across the Supply Chain, Strawberries Price Analysis / International Trade Data / Import-Export Analysis

Note: Latest developments will be updated in the report and delivered within 2 to 3 working days.