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Sales Channel Report

Publisher Nutrition Business Journal
Published May 01, 2023
SKU # NUT18139423

Description

Sales Channel Report


Back for the first time since pre-covid, the 2023 Sales Channel Report goes beyond supplements, covering the entire natural products industry.

In the Sales Channel Report we found that e-commerce isn't the standout across the channel anymore. Mass market has taken the lead with unexpected growth at 7.6% and claiming the 2nd spot is Practitioner with growth of 5.8%. These results prove that brick and mortar channels and Mass Market retail still have plenty of life in them. But what is driving consumers back in store?

What can you expect to find in this report?

Growth in e-commerce is slowing
Mass market + brick and mortar are experiencing an unexpected growth as consumers are returning
Price is influencing consumer shopping patterns
The practitioner channel is growing post-covid
The 2023 Sales Channel Report offers an update to how the market is performing post-covid. Immerse yourself in this report to study consumer shopping behavior, the shift across different sales channels and more.

Table of Contents

Executive overview
Top thoughts
Old habits in a new age
$287.8 Billion natural and organic products industry by channel, 2022
One-third of consumers purchase natural and organic food and beverage products in mass market
Consumer behavior changes are similar across online and brick and mortar shopping
Natural and organic products industry sales and growth, 2018-2026e
Natural and organic products sales by channel, 2018-2026e
Natural and organic products growth by channel, 2018-2026e
Browsing, instant gratification and customer service top reasons for shopping in store
Natural and organic products market share by channel, 2018-2026e
Natural and organic products added dollars by channel, 2018-2026e
Dietary supplement users will more likely buy store brand supplements or switch to lower priced products than stop
taking supplements entirely
Natural, organic, and functional food and beverage market share by channel, 2022
Natural, organic, and functional food and beverage industry sales and growth, 2018-2026e
Natural, organic, and functional food and beverage sales by channel, 2018-2026e
Natural, organic, and functional food and beverage growth by channel, 2018-2026e
Natural, organic, and functional food and beverage market share by channel, 2018-2026e
Natural, organic, and functional food and beverage added dollars by channel, 2018-2026e
Supplement market share by channel, 2022
Supplement industry sales and growth, 2018-2026e
Supplement sales by channel, 2018-2026e
Supplement growth by channel, 2018-2026e
Supplement market share by channel, 2022
Supplement added dollars by channel, 2018-2026e
Natural living market share by channel, 2022
Natural living industry sales and growth, 2018-2026e
Natural living sales by channel, 2018-2026e
Natural living growth by channel, 2022
Natural living market share by channel, 2022
Natural living added dollars by channel, 2018-2026e
Where consumers purchase their natural and organic products, by category
Roughly half of consumers (45 – 53%) report no change in spending, regardless of category
Read more
Natural and specialty retail
Top thoughts
Shelf space
$63.7 Billion natural and specialty retail channel by product category, 2022
Natural and specialty retail sales and growth, 2018-2026e
Natural and specialty retail sales by category, 2018-2026e
Natural and specialty retail growth by category, 2018-2026e
Natural and specialty retail natural living sales and growth, 2018-2026e
Natural and specialty retail supplement sales and growth, 2018-2026e
Natural and specialty retail natural, organic and functional food and beverage sales and growth, 2018-2026e
Market manifestations: Natural and specialty retail
Spinster Sisters
NOW Foods
Mass market retail
Top thoughts
Bright lights, wide aisles
47% of consumers agree they get better deals by shopping in-person versus online
Highest percentage of consumers expect to receive the best in-person customer service from mass market retailers
$174.7 Billion mass market retail channel by product category, 2022
Mass market retail sales and growth, 2018-2026e
Mass market retail sales by category, 2018-2026e
Mass market retail growth by category, 2018-2026e
Mass market retail natural living sales and growth, 2018-2026e
Mass market retail supplement sales and growth, 2018-2026e
Mass market retail natural, organic and functional food and beverage sales and growth, 2018-2026e
Natural, organic and or functional food and beverage products comprise the category consumers are less likely to buy
online and more likely to buy at brick-and-mortar stores
39% of dietary supplement purchasers say mass market is their top option for purchase
Over one-third of sports nutrition supplement purchasers buy from big box retailers
Half of personal care or beauty product purchasers see mass market and grocery chains as top option for purchase
Majority, over half, of natural and organic household product purchasers buy from mass market retailers
Market manifestations: Mass market retail
Native
Liquid I.V.
Read more
E-commerce
Top thoughts
E-commerce returns to earth
$22.8 Billion e-commerce channel by product category, 2022
E-commerce sales and growth, 2018-2026e
E-commerce sales by category, 2018-2026e
E-commerce growth by category, 2018-2026e
E-commerce natural living sales and growth, 2018-2026e
E-commerce supplement sales and growth, 2018-2026e
E-commerce natural, organic and functional food and beverage sales and growth, 2018-2026e
Market manifestations: E-commerce
Grove Collaborative
Ka’Chava
Scale Media
Read more
Practitioner
Top thoughts
The doctor is in, and also online
$7.8 Billion practitioner channel by product category, 2022
Practitioner sales and growth, 2018-2026e
Practitioner sales by category, 2018-2026e
Practitioner growth by category, 2018-2026e
Practitioner natural living sales and growth, 2018-2026e
Practitioner supplement sales and growth, 2018-2026e
Practitioner natural, organic and functional food and beverage sales and growth, 2018-2026e
Read more
MLM/network marketing, mail order, direct TV and radio
Top thoughts
Channeling the past
$13.5 Billion MLM-Network marketing channel by product category, 2022
MLM-Network marketing sales and growth, 2018-2026e
MLM-Network marketing sales by category, 2018-2026e
MLM-Network marketing growth by category, 2018-2026e
MLM-Network marketing natural living sales and growth, 2018-2026e
MLM-Network marketing supplement sales and growth, 2018-2026e
MLM-Network marketing natural, organic and functional food and beverage sales and growth, 2018-2026e
$5.2 Billion mail order, DRTV and radio channel by product category, 2022
Mail order, DRTV and radio sales and growth, 2018-2026e
Mail order, DRTV and radio sales by category, 2018-2026e
Mail order, DRTV and radio growth by category, 2018-2026e
Mail order, DRTV and radio natural living sales and growth, 2018-2026e
Mail order, DRTV and radio supplement sales and growth, 2018-2026e
Mail order, DRTV and radio natural, organic and functional food and beverage sales and growth, 2018-2026e
Market manifestations: MLM/network marketing, mail order, direct TV and radio
Beautycounter
OMI
ProCaps Laboratories
Read more
Related Content
Executive overview
Inflation in the aisles
The producer perspective
A clinic on every corner
Open your browser and say ‘aaah’
Mass quantities
Hip to be there
Trading places
Mass market
Mass effect
Joining the club
E-commerce
Coexist
Practitioner
A matter of trust
Q&A with Rachita Kenny, certified nutrition specialist
Direct sellers search for new footing
Onscreen and engaged
Acknowledgments and definitions
Acknowledgments
Research methodology
Copyright
Definitions

Pricing

Currency Rates
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