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Supplements in the Ozempic Age

Publisher Nutrition Business Journal
Published Nov 13, 2024
SKU # NUT19302455

Description

Supplements in the Ozempic Age


As the popularity of GLP-1 drugs like Ozempic continues to skyrocket, it’s more important than ever for supplement companies to understand how the weight management and blood sugar regulation markets are adapting. The Supplements in the Ozempic Age report delivers comprehensive market data, consumer insights, and strategic opportunities to help your business thrive in this dramatically-shifting environment.

What’s Inside?

Market Sizing & Growth Analysis: Get detailed data on the size and growth of the weight management and blood sugar management markets, broken down by key channels—mass market, natural and specialty, and DTC (Direct-to-Consumer).

Top Ingredients for Success: Learn about the 16 most popular ingredients in weight management and blood sugar control supplements and how they can enhance product development strategies.

Channel Performance: Explore sales trends and growth trajectories across multiple channels, including the growing shift toward online sales, and understand how this could impact your business.

Exclusive Consumer Survey Data

The report includes 62 consumer survey charts, providing unmatched insight into the behaviors and preferences of three distinct groups:

1. Consumers who have never taken GLP-1 drugs.

2. Consumers who are currently using GLP-1 drugs.

3. Consumers who have used GLP-1 drugs in the past but no longer do.

These surveys shed light on how consumers perceive the relationship between supplements and GLP-1 drugs, and how these two product categories can work in synergy throughout the weight loss or blood sugar management journey.

Table of Contents

Executive overview
Top thoughts
Weighty matters
Weight Management vs. total supplement sales and growth, 2019-2027e
Opportunities outlined
Weight Management supplement sales and growth, 2019-2027e
Top 6 Weight Management supplement ingredients by market share, 2024p
Ozempic outlook
Weight Management supplement sales by ingredient, 2019-2027e
Matters of scale
Weight Management supplement growth by ingredient, 2019-2027e
Weight Management supplement sales, growth and market share by channel, 2022-2024p
Read more
Before/instead of
Top thoughts
The Ozempic-curious
Why weight-conscious consumers are considering GLP-1 drugs
Why weight-conscious consumers are considering GLP-1 medications, by gender
Why weight-conscious consumers are considering GLP-1 drugs, by generation
How much weight potential GLP-1 drug users want to lose
How much weight potential GLP-1 drug users want to lose, by gender
How much weight potential GLP-1 drug users want to lose, by generation
Why potential GLP-1 drug users aren’t taking it
Where potential GLP-1 drug users learned about it
Side effects that concern potential GLP-1 drug users
Side effects that concern potential GLP-1 drug users, by gender
Side effects that concern potential GLP-1 drug users, by generation
How often potential GLP-1 drug users take supplements
Willingness of potential GLP-1 drug users to try weight loss supplements before going on the drugs
Potential GLP-1 drug users’ experience with weight loss supplements
Potential GLP-1 drug users would consider a proven-safe supplement alternative to the drugs if it were...
Amount potential GLP-1 drug users would spend per month on a supplement that’s at least 30% effective
Likelihood of potential users acquiring GLP-1 drug through telehealth doctor
Likelihood of potential GLP-1 drug users acquiring a natural solution for weight loss through a naturopath or other
wellness practitioner
Market manifestations
Calocurb
Supergut The Gut Healthy Prebiotic Shake
Hum Counter Cravings
YouTheory Daily Fat Burner
Read more
During
Top thoughts
Taking the shot
Why current users take GLP-1 drugs
Why current users take GLP-1 drugs, by gender
Why current users take GLP-1 drugs, by generation
How long current users have been on GLP-1 drugs
How long current users plan to be on GLP-1 drugs
Where current users learned about GLP-1 drugs
Where current users were prescribed a GLP-1 drug
Side effects current GLP-1 drug users are experiencing
Side effects current GLP-1 drug users are experiencing, by gender
Side effects current GLP-1 drug users are experiencing, by generation
How health metrics have improved for current GLP-1 drug users
How current GLP-1 drug users assess changes in their health
How much weight current GLP-1 drug users want to lose
How current GLP-1 drug users are tracking against their weight-loss goal
How dietary habit changed for current GLP-1 drug users
How current GLP-1 drug users are tracking against their weight-loss goal
How dietary habit changed for current GLP-1 drug users
How exercise levels changed for current GLP-1 drug users
Current GLP-1 drug users’ satisfaction with weight management supplements
How often current GLP-1 drug users take supplements
When current GLP-1 drug users started taking supplements
Supplement ingredients current GLP-1 drug users take
Other health concerns current GLP-1 drug users take supplements to address
Other health concerns current GLP-1 drug users take supplements to address, by gender
Other health concerns current GLP-1 drug users take supplements to address, by generation
Market manifestations
Protality Advance Nutrition Shake
Herbalife GLP-1 Nutrition Companion Classic
Plant Fusion Complete Meal
Read more
After
Top thoughts
The weighting game
Why former GLP-1 drug users went on it
Why former GLP-1 drug users went on it, by gender
Why former GLP-1 drug users went on it, by generation
How much weight former GLP-1 drug users tried to lose
Why GLP-1 drug users stopped taking it
How long former users took GLP-1 drugs
How dietary habits changed for former GLP-1 drug users
How exercise levels changed for former GLP-1 drug users
How health metrics improved for former GLP-1 drug users
How former GLP-1 drug users feel about their health
Where former users learned about GLP-1 drugs
How often former GLP-1 drug users take supplements
When former GLP-1 drug users started taking supplements
Supplement ingredients former GLP-1 drug users currently take
Former GLP-1 drug users’ satisfaction with weight management supplements
Read more
Blood sugar management
Top thoughts
Sugar coded
Blood Sugar Management vs. total supplement sales and growth, 2019-2027e
Blood Sugar Management supplement sales and growth, 2019-2027e
Top 6 Blood Sugar Management supplement ingredients by market share, 2024p
Blood Sugar Management supplement sales by ingredient, 2019-2027e
Blood Sugar Management supplement growth by ingredient, 2019-2027e
Blood Sugar Management supplement sales, growth and market share by channel, 2022-2024p
How long consumers use GLP-1 drugs for blood sugar management
Difficulty of acquiring GLP-1 drugs, among those using the medication for blood sugar management
Side effects experienced by consumers using GLP-1 drugs for blood sugar management
Change in dietary habits among consumers using GLP-1 drugs for blood sugar management
How often consumers using GLP-1 drugs for blood sugar management take supplements
Supplements consumers using GLP-1 drugs for blood sugar management currently take
Market manifestations
Metavo Advanced GLP-1 Glucose Metabolism Support
Force Factor Ultra Berberine
LifeSeasons GS Stabili-T
Related content
Executive overview
Ozempic update
Pharma in the supplement aisle
Flirting with pharma
Before/instead of
Fiber finds its moment in the Ozempic age
NBJ Award: Science and Innovation
During
The pharma effect
After
The promise of peptides
Acknowledgments and definitions
Acknowledgments
Research methodology
Copyright
Definitions

Pricing

Currency Rates
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