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2022 Delivery Format Report

Publisher Nutrition Business Journal
Published Mar 17, 2022
SKU # NUT17043137

Description

2022 Delivery Format Report

Browse the aisles of your local retailer, ecommerce store, or natural products trade show, and you'll notice jars of pills are no longer as ubiquitous as in years past. Pills appeared at least as recently as 1500 BC when the first references appeared in Egypt. Pills only slipped behind non-pill format supplements by NBJ estimates in 2019. Who could say 3,600 years of leading the market isn’t a good track record?

Gummies are the star of the industry right now, with booming 74.9% growth in 2021 and moving into the single largest non-pill market share at 21.3%. These “candyceuticals” span across conditions, from sleep to sports, and we expect the gummy market to be four times larger than it was in 2016, reaching $16.76 Billion by 2024.

Non-pill formats project the strongest growth, and in our first Delivery Format Report we cover market sizing, sales and growth across: Chewable, Effervescent, Gummy, Liquid, Lollipop, Lozenge, Pill, Pill Pack, Powder, Quick Dissolve, Shot, SoftGel, VegiCaps, and all other delivery formats.

NBJ also surveyed 1,005 regular supplement users in January 2022 to give you a deeper perspective on the attitudes driving this change. With a quick glance at consumer research, it’s possible to form a rushed conclusion that the age of the pill is over for supplements and that we'll soon be chewing our way through an all-gummies supplement market. But there's more to the story about how personal and generational preferences will shape the supplement aisles of tomorrow.

Table of Contents

Executive overview
Top thoughts
From powders to pills
Supplement Industry Sales and Growth, 2016-2024e
Supplement Market Share by Category, 2021e
Supplement Market Share by Condition, 2021e
Supplement Market Share by Delivery Format, 2021e
Pill vs. Non-Pill Supplement Sales, 2016-2024e
Supplement Sales by Delivery Format, 2016-2024e
Supplement Growth by Delivery Format, 2016-2024e
Supplement Market Share by Delivery Format, 2016-2024e
Pills, Softgels, Vegetarian capsules and Pill Packs
Pilling ahead
Pill Format Sales and Growth, 2016-2024e
Softgel Format Sales and Growth, 2016-2024e
Vegetarian Capsules Format Sales and Growth, 2016-2024e
Pill Pack Sales and Growth, 2016-2024e
Gummies and Chewables
Chewing it over
Gummy Format Sales and Growth, 2016-2024e
Chewable Format Sales and Growth, 2016-2024e
Market manifestations
Powders
Powder boom
Powder Format Sales and Growth, 2016-2024e
Market manifestations
Shots and liquids
Calling the shot
Shot Format Sales and Growth, 2016-2024e
Liquid Format Sales and Growth, 2016-2024e
COVER: JENNIFER OLSON PHOTOGRAPHY
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Delivery Format Report © 2022 Informa nutritionbusinessjournal.com
Table of Contents
Market manifestations
All others
May the fizz be with you
Effervescent Format Sales and Growth, 2016-2024e
Quick Dissolve Format Sales and Growth, 2016-2024e
Lozenge Format Sales and Growth, 2016-2024e
Lollipop Format Sales and Growth, 2016-2024e
All Other Formats Sales and Growth, 2016-2024e
Market manifestations
Consumer survey
Top thoughts
The right fit for the right formats
When did you start taking dietary supplements?
Start of supplement usage by generations
Preferred format by start of supplement usage
Start of supplement usage by primary purchasing source
Which would you consider your primary source for supplements?
Primary source by preferred format
Why do you choose this source from which you get supplements?
What kind of supplements do you currently take?
Generational reasons for primary source of supplement purchase
In what format do you take you supplements?
Which is your preferred format?
Preferred format by generations
Generations’ preference of formats
Which of the following best describes why you take supplements?
Preferred format by specific immunity concerns
Preferred format by specific digestive health concerns
Preferred format by optimizing nutrition goals
Preferred format by vitamin deficiency concerns
Preferred format by sleep support
Agree/disagree statements
How, if at all, has the COVID-19 pandemic affected your supplement usage?
COVID-19 impact on supplement usage by generation
Acknowledgments and definitions
Acknowledgments
Market manifestations
All others
May the fizz be with you
Effervescent Format Sales and Growth, 2016-2024e
Quick Dissolve Format Sales and Growth, 2016-2024e
Lozenge Format Sales and Growth, 2016-2024e
Lollipop Format Sales and Growth, 2016-2024e
All Other Formats Sales and Growth, 2016-2024e
Market manifestations
Consumer survey
Top thoughts
The right fit for the right formats
When did you start taking dietary supplements?
Start of supplement usage by generations
Preferred format by start of supplement usage
Start of supplement usage by primary purchasing source
Which would you consider your primary source for supplements?
Primary source by preferred format
Why do you choose this source from which you get supplements?
What kind of supplements do you currently take?
Generational reasons for primary source of supplement purchase
In what format do you take you supplements?
Which is your preferred format?
Preferred format by generations
Generations’ preference of formats
Which of the following best describes why you take supplements?
Preferred format by specific immunity concerns
Preferred format by specific digestive health concerns
Preferred format by optimizing nutrition goals
Preferred format by vitamin deficiency concerns
Preferred format by sleep support
Agree/disagree statements
How, if at all, has the COVID-19 pandemic affected your supplement usage?
COVID-19 impact on supplement usage by generation
Acknowledgments and definitions
Acknowledgments
Research methodology
Disclaimer
Copyright
Definitions
Product categories
Dietary supplements
Dietary supplement delivery formats
Food and beverage
Natural and organic personal care
Other household products
Sales channels

Pricing

Currency Rates
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