Collagen Report 2022
Description
Collagen Report 2022
Collagen’s increasingly ubiquitous presence is a striking visual symbol of how this specialty supplement has gone mainstream. The way this ingredient shows up across nearly every format and channel, along with its incredible growth, inspired us to write the first collagen report. Inside you'll find market sizing for collagen supplements across channels and health conditions that you won’t find anywhere else.
Our consumer research from March 2022 surveyed 815 collagen users & 1,001 non-collagen users, and helps glean perspectives on buying habits, attitudes and preferences. In a market driven by efficacy, these findings will help smart business leaders identify new areas for consumer education that'll open the door to new customers. These strategies couldn't be more important as collagen matures as an ingredient.
Collagen was already on an upward swing in 2018-2019 with incredible growth rates over 32%, while 2020 saw it backing off significantly to 12.0%, possibly driven by pandemic-related immune focus. Growth has normalized but is still strong at 14.6% in 2021, with the market reaching $222 million. We expect it to remain steady by maintaining market share around hair, skin and nails; along with strong growth in general wellness and joint health.
As so much of the collagen market has rapidly developed in the past few years, this deep-dive report lays out opportunities and smart strategies for brands who are already in the collagen space and highlights the white spaces for those looking to enter.
Collagen’s increasingly ubiquitous presence is a striking visual symbol of how this specialty supplement has gone mainstream. The way this ingredient shows up across nearly every format and channel, along with its incredible growth, inspired us to write the first collagen report. Inside you'll find market sizing for collagen supplements across channels and health conditions that you won’t find anywhere else.
Our consumer research from March 2022 surveyed 815 collagen users & 1,001 non-collagen users, and helps glean perspectives on buying habits, attitudes and preferences. In a market driven by efficacy, these findings will help smart business leaders identify new areas for consumer education that'll open the door to new customers. These strategies couldn't be more important as collagen matures as an ingredient.
Collagen was already on an upward swing in 2018-2019 with incredible growth rates over 32%, while 2020 saw it backing off significantly to 12.0%, possibly driven by pandemic-related immune focus. Growth has normalized but is still strong at 14.6% in 2021, with the market reaching $222 million. We expect it to remain steady by maintaining market share around hair, skin and nails; along with strong growth in general wellness and joint health.
As so much of the collagen market has rapidly developed in the past few years, this deep-dive report lays out opportunities and smart strategies for brands who are already in the collagen space and highlights the white spaces for those looking to enter.
Table of Contents
- Executive overview
- Top thoughts
- Collagen’s upward trajectory
- Declining growth
- Conditional growth
- Supplement Industry Sales and Growth, 2017-2025e
- Supplement Industry Sales by Category, 2021
- SIDEBAR Collagen 101: What is collagen anyway?
- Market manifestations
- Collagen Supplement Sales and Growth, 2017-2025e
- Collagen Supplement Sales by Channel, 2021
- Collagen Supplement Sales by Channel, 2017-2025e
- Collagen Supplement Growth by Channel, 2017-2025e
- Collagen Supplement Market Share by Channel, 2017-2025e
- Natural and Specialty Retail Collagen Supplement Sales and Growth, 2017-2025e
- Mass Market Retail Collagen Supplement Sales and Growth, 2017-2025e
- Direct-to-Consumer Channels Collagen Supplement Sales and Growth, 2017-2025e
- Collagen Supplement Sales by Condition, 2021
- Collagen Supplement Sales by Condition, 2018-2025e
- Collagen Supplement Growth by Condition, 2019-2025e
- Collagen Supplement Market Share by Condition, 2018-2025e
- Joint Health Collagen Supplement Sales and Growth, 2018-2025e
- Hair, Skin and Nail Collagen Supplement Sales and Growth, 2018-2025e
- Sports, Energy and Weight Management Collagen Supplement Sales and Growth, 2019-2025e
- General Health Collagen Supplement Sales and Growth, 2019-2025e
- Consumer survey
- Top thoughts
- Brands have some explaining to do
- Do collagen consumers seek out collagen products by type?
- Collagen consumer sentiment on the collagen market
- Frequency of collagen usage among current collagen users
- Collagen consumers’ primary source for buying collagen products
- Where collagen users primarily buy collagen products by start of usage
- Mirror, mirror on the wall
- Market manifestations
- Why collagen consumers use collagen products
- SIDEBAR Collagen 101: For vegan consumers
- Collagen user demographics: Sex and age of survey respondents
- Veterans and rookies
- When collagen users started taking collagen products by frequency intake
- Collagen consumers’ preferred collagen source
- In a tub near you
- Duration of usage by preference of collagen type
- Collagen products regularly used by consumers
- Duration of usage by preference of collagen delivery format
- Shop around
- Market manifestations
- What about the naysayers?
- Reasons why dietary supplement users haven’t used collagen products in the last 12 months
- Top health goals of dietary supplement users who do not use collagen
- Non-collagen user sentiments on the collagen market
- Non-collagen user demographics: Sex and age of survey respondents
- Company profiles
- Ancient Nutrition
- Biocell
- Bulletproof
- GELITA
- Great Lakes Wellness
- Lonza (UCCII)
- NeoCell
- Twinlab (Reserveage)
- Vital Proteins
- YouTheory
- Acknowledgments and definitions
- Acknowledgments
- Research methodology
- Disclaimer
- Copyright
- Definitions
- Product categories
- Dietary supplements
- Dietary supplement delivery formats
- Food and beverage
- Natural and organic personal care
- Other household products
- Sales channels
Pricing
Currency Rates
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