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Nutrition Business Journal

Nutrition Business Journal is a valuable division of Penton Media Inc. that excels in strategic market and competitive analysis of the enormous, $140 billion Global Nutrition Industry, a comprehensive industry that includes functional foods, dietary supplements (minerals, herbs/botanicals, vitamins, meal replacement and specialty), natural personal care, and natural/organic foods.

NBJ market data is produced from thorough primary research and also over 50 secondary sources. NBJ’s basic methodology for nutrition industry qualification relies on a comprehensive compilation and assessment of pre-existing data on the entire industry, augmented by NBJ’s quality surveys and interviews.

The data is brought together and analyzed at each level of the intricate value chain: consumer spending data (Hartman and Nielsen, for example), retail sales figures (IRI for mass market and Natural Foods Merchandiser and Whole Foods magazine store surveys), manufacturer sales (NBJ surveys), alternative channels (NBJ surveys on multilevel catalog, marketing, practitioner and internet sales), distributor data (Spins and public companies), manufacturer sales (NBJ surveys), and raw material supplier data (NBJ surveys). Data is also brought together from individual companies through secondary sources and other surveys. NBJ regularly executes a minimum of 40-50 interviews with executives every single month to make sure to encompass both quantitative and qualitative data.

NBJ’s business segment survey methodology always begins with a clear understanding of the complete world of companies in that sector in a database and knowledge of the top 20 to 100 companies. NBJ makes every effort to then assure annual sales of the top companies and at random selects samples or response survey’s the remaining group to build a statistically sound model for that segment. The Segments that NBJ surveys in this thorough methodology include: raw material suppliers in vitamins, herbs, and botanicals, internet vendors, supplement manufacturers in each product category, catalog vendors, etc. The lists of top firms and sales breakdowns on specific companies are presented alongside a disclaimer.
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34 Reports from Nutrition Business Journal

  • Essential Oils Special Report

    ... as new trends, and botanicals— the very origin of medicine—can continue to grow as an alternative to medicine. It’s no surprise, then, that the sleeper category of essential oils would emerge as a seemingly new ... Read More

  • Supplement Business Report 2016

    ... crossed it, or tripped over it. That may be the line the supplement industry is straddling at the moment. On one side of that line, sales are up, not way up, but up at 5.9 ... Read More

  • The Direct-to-Consumer Report: Selling beyond retail

    ... ingested. And yet, the amazing growth of farmers markets notwithstanding, the layers and barriers between farm and fork continue to stack up. The way those layers are stacked, and the way they’re shuffled, impacts options ... Read More

  • The Dark Issue

    ... Eric Schneiderman told the world that herbal supplements sold by major retailers contained none of the ingredients proclaimed on the label. The science missed the mark, with the industry able to quickly point out flaws ... Read More

  • 2016 Global Supplement report

    ... than any other. “Made in the U.S.A” is still a sought-after-seal on supplement shelves around the world, but the nature of an industry that rewards innovation, and an accelerating swirl of social messaging that sways ... Read More

  • Sports Nutrition & Weight Loss Report 2015

    ... In-depth analysis of weight-loss supplements, sports nutrition supplements, nutrition bars and gels, sports and energy drinks and shots, and meal supplements. Historical market results and forecasts through 2020 of each product category by sales channels, ... Read More

  • 2015 Supplement Business Report

    ... Vitamins and specialty supplements seem to have taken the brunt of things. And that’s all before the New York Attorney General investigation hit herbs and botanicals so hard that anything with the word “supplement” anywhere ... Read More

  • 2015 NBJ Special Diets Report

    ... shaped less by outsider status than by forces of scale, consumer trust, and consistency. The gluten-free tribe represents a roughly $22 billion market segment, paleo has ridden CrossFit into the mainstream, organic is now an ... Read More

  • 2015 NBJ Clean Label Report

    ... the movement. Few consumers have even heard of the term, yet more and more of them are demanding food, supplement, personal care, and household products that adhere to its strictures of fewer synthetic ingredients, fewer ... Read More

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