Nutrition Business Journal

Nutrition Business Journal is a valuable division of Penton Media Inc. that excels in strategic market and competitive analysis of the enormous, $140 billion Global Nutrition Industry, a comprehensive industry that includes functional foods, dietary supplements (minerals, herbs/botanicals, vitamins, meal replacement and specialty), natural personal care, and natural/organic foods.

NBJ market data is produced from thorough primary research and also over 50 secondary sources. NBJ’s basic methodology for nutrition industry qualification relies on a comprehensive compilation and assessment of pre-existing data on the entire industry, augmented by NBJ’s quality surveys and interviews.

The data is brought together and analyzed at each level of the intricate value chain: consumer spending data (Hartman and Nielsen, for example), retail sales figures (IRI for mass market and Natural Foods Merchandiser and Whole Foods magazine store surveys), manufacturer sales (NBJ surveys), alternative channels (NBJ surveys on multilevel catalog, marketing, practitioner and internet sales), distributor data (Spins and public companies), manufacturer sales (NBJ surveys), and raw material supplier data (NBJ surveys). Data is also brought together from individual companies through secondary sources and other surveys. NBJ regularly executes a minimum of 40-50 interviews with executives every single month to make sure to encompass both quantitative and qualitative data.

NBJ’s business segment survey methodology always begins with a clear understanding of the complete world of companies in that sector in a database and knowledge of the top 20 to 100 companies. NBJ makes every effort to then assure annual sales of the top companies and at random selects samples or response survey’s the remaining group to build a statistically sound model for that segment. The Segments that NBJ surveys in this thorough methodology include: raw material suppliers in vitamins, herbs, and botanicals, internet vendors, supplement manufacturers in each product category, catalog vendors, etc. The lists of top firms and sales breakdowns on specific companies are presented alongside a disclaimer.
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52 Reports from Nutrition Business Journal

  • 2018 Supplement Business Report

    ... to boost sales growth overall. Collagen is on fire, growing at 30 percent, but it hasn’t broken the $100 million barrier yet, coming in at $98 million. Mushrooms had another strong year at 10.1 percent ... Read More

  • 2018 Sales Channel Report - Supplements

    ... detailed data that tracks where different product categories are selling and insight that will bring executives up to speed on ever-evolving dynamics, the Sales Channel Report – Supplements becomes a tool to keep the omnichannel ... Read More

  • 2018 Sales Channel Report

    ... practitioner and multi-level marketing channels. With detailed data that tracks where different product categories are selling and insight that will bring executives up to speed on ever-evolving dynamics, the Sales Channel Report becomes a tool ... Read More

  • 2018 Sales Channel Report - Food & Beverage

    ... and multi-level marketing channels. With detailed data that tracks where different product categories are selling and insight that will bring executives up to speed on ever-evolving dynamics, the Sales Channel Report – Food & Beverage ... Read More

  • 2018 Sales Channel Report - Natural Living

    ... channels. With detailed data that tracks where different product categories are selling and insight that will bring executives up to speed on ever-evolving dynamics, the Sales Channel Report – Natural Living becomes a tool to ... Read More

  • Raw Materials

    ... every sale, contract and delivery. Supply chain and price gouging. Quality and ingredient integrity. And that's before the innovation driven by branded ingredient comes into the equation. Finished product companies know their customers want purity ... Read More

  • Nutrition Business Journal Subscription 2018

    ... activities, marketsize/growth, trends, and opportunities in the nutrition industry. Focusing on aspecific theme monthly, NBJ gives a thorough analysis of a particularmanagement issue or market segment (e.g. Functional Foods, Raw Materials,Dietary Supplements, Natural Personal Care. Read More

  • Herbs & Botanicals – Data Guide

    ... readers access to the top findings of this feature-rich report at a fraction of the price. The report's most popular chapter: Herbs and Botanicals is also included. An introduction to this key chapter: When we ... Read More

  • 2018 NEXT Natural Products Industry Forecast Digital

    ... Forces influencing shifts in the Natural Products Industry • Over 60 trends and nearly 300 new product/brand examples representing innovation, progress, and industry disruption • Updated Nutrition Business Journal (NBJ) data through 2016, including projections ... Read More

  • Sports Nutrition & Weight Loss Report 2017

    ... wants to lose weight, and another wants to lose weight because it will help her run faster. That dynamic plays true across any number of athletic pursuits, and that overlap has never been truer than ... Read More

  • September 2017: Millennial Issue

    ... day. They communicate in texts and tweets, but build relationships on values impossible to capture in 140 characters. That there should be some entanglement of technology and health should be no surprise. The first-ever NBJ ... Read More

  • 2017 NBJ Condition Specific Report

    ... ingredients are being purchased for which conditions. Find out where NBJ sees innovation and where those ingredients might show up next. In addition to the deep data and in-context insights, the report looks at sales ... Read More

  • 2017 NBJ Supplement Business Report

    ... a new set of rules and realities that we may not like but we have to work with anyway. Most of the “new normal” talk echoes o% of Washington politics, where the new normal is ... Read More

  • NBJ 2017 Direct-to-Consumer Report

    ... connections between what’s selling and how to make the connection with consumers more possible and dependable. Smart internet companies are provided unprecedented transparency into what they sell, where it comes from and how it’s made. Read More

  • NBJ 2017 Raw Material Report

    ... supplements, natural & organic foods and beverages and natural & organic personal care and household products. Bullets about the report contents: 63 charts 19 company profiles over 200 pages! 5 Q&As with industry thought leaders Read More

  • 2017 NBJ Raw Material Report

    ... remarkably similar standing. That’s the story at its most basic. In this report, you will find the details—data on what ingredients are selling and the specific categories where the growth trends match up closest with ... Read More

  • 2016 NBJ Healthy Solutions Report

    ... some of those trajectories and offer the analysis that might pin down the drivers behind those shifting sales. In this report, you will find data on sales by category and channel in dozens of charts, ... Read More

  • Sports Nutrition & Weight Loss Report 2016

    ... just look good in a bathing suit. Some may want a performance edge, whether that’s in a triathlon or just lapping their friends on a run around the park. Others might be worried about losing ... Read More

  • Essential Oils Special Report

    ... as new trends, and botanicals— the very origin of medicine—can continue to grow as an alternative to medicine. It’s no surprise, then, that the sleeper category of essential oils would emerge as a seemingly new ... Read More

  • Supplement Business Report 2016

    ... crossed it, or tripped over it. That may be the line the supplement industry is straddling at the moment. On one side of that line, sales are up, not way up, but up at 5.9 ... Read More

  • The Direct-to-Consumer Report: Selling beyond retail

    ... ingested. And yet, the amazing growth of farmers markets notwithstanding, the layers and barriers between farm and fork continue to stack up. The way those layers are stacked, and the way they’re shuffled, impacts options ... Read More

  • The Dark Issue

    ... Eric Schneiderman told the world that herbal supplements sold by major retailers contained none of the ingredients proclaimed on the label. The science missed the mark, with the industry able to quickly point out flaws ... Read More

  • 2016 Global Supplement report

    ... than any other. “Made in the U.S.A” is still a sought-after-seal on supplement shelves around the world, but the nature of an industry that rewards innovation, and an accelerating swirl of social messaging that sways ... Read More

  • Sports Nutrition & Weight Loss Report 2015

    ... In-depth analysis of weight-loss supplements, sports nutrition supplements, nutrition bars and gels, sports and energy drinks and shots, and meal supplements. Historical market results and forecasts through 2020 of each product category by sales channels, ... Read More

  • 2015 Supplement Business Report

    ... Vitamins and specialty supplements seem to have taken the brunt of things. And that’s all before the New York Attorney General investigation hit herbs and botanicals so hard that anything with the word “supplement” anywhere ... Read More


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