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Prepaid Card Market by Card Type (Open Loop and Closed Loop), by Offering (General Purpose Reloadable (GPR) Card, Gift Card, Payroll Card, Prepaid Debit Card, Government Card, Prepaid Incentive Card, and Others), by Application (Bills Payment, Food, Enter

Publisher Next Move Strategy Consulting
Published Oct 01, 2023
Length 270 Pages
SKU # NMSC18275894

Description

Prepaid Card Market by Card Type (Open Loop and Closed Loop), by Offering (General Purpose Reloadable (GPR) Card, Gift Card, Payroll Card, Prepaid Debit Card, Government Card, Prepaid Incentive Card, and Others), by Application (Bills Payment, Food, Entertainment, and Savings), and by End User (Retail, Corporate, and Government/Public Sector) – Global Opportunity Analysis and Industry Forecast, 2024–2030


Prepaid Card Market
Domain – ICT & Media
Sub Domain – Hardware/Software & IT Services

The prepaid card market size was valued at USD 32.87 billion in 2023, and is predicted to reach USD 61.46 billion by 2030, with a CAGR of 8.9% during the forecast period, 2024–2030.

Prepaid cards offer enhanced security features and reduced exposure to personal information, making them a secure alternative to traditional payment methods in the battle against identity theft. According to the Federal Trade Commission, the identity theft protection market is projected to reach USD 28 billion by 2029 with 1.4 million cases. Prepaid cards, known for enhanced security and minimal personal information exposure, emerge as a secure alternative, addressing identity theft concerns.

However, rising alternative payment methods, such as digital wallets and real-time payments, are gaining popularity, challenging the prepaid card industry with advanced technology, seamless transactions, and instant fund transfers. On the contrary, prepaid cards offer a secure and convenient payment method for online shoppers, expanding customer bases, especially among the unbanked and underbanked. The growth of the e-commerce sector and online marketplaces is a boon for the prepaid card industry, and expected to create ample growth opportunities for the market in the coming years.

Segment Overview
The global prepaid card industry is segmented on the basis of card type, offering, application, end user, and region.

 By card type, the market is bifurcated into open loop and closed loop.
 By offering, the market is classified into general purpose reloadable (GPR) card, gift card, payroll card, prepaid debit card, government card, prepaid incentive card, and others.
 By application, the market is segmented into bills payment, food, entertainment, and savings.
 By end user, the market is categorized into retail, corporate, and government/public sector.
 By region, the market is segmented into North America, Europe, Asia-Pacific, and the rest of the world (RoW).

Regional Analysis
Europe holds the dominant market share
Rising concerns over identity theft are driving the need for secure payment methods. This, in turn, is boosting the European prepaid card industry. According to Cifas, identity fraud cases surged by 23% in 2022 as compared to pre-pandemic levels, underscoring the demand for secure options such as prepaid cards. Factors including a thriving e-commerce sector and a strong global commerce presence contribute to the market growth. Germany's e-commerce market, for example, experienced a 24% increase in spending in 2021. Additionally, France's online commerce is projected to reach USD 215.31 billion by 2025. Innovative salary payment solutions, exemplified by Hi55 Ventures' partnership with Mastercard for real-time pay access, drive this transformative trend.

Key Market Players
The key players in the global prepaid card market include:
• American Express Company
• Blackhawk Network Holdings, Inc.
• Discover Financial Services (DFS)
• Green Dot Corporation
• Global Payment, Inc.
• H&R Block, Inc.
• Paysafe Limited
• PayPal Holdings, Inc.
• Mastercard, Inc.
• Visa, Inc.

Recent Developments
September 2023
Blackhawk Network partnered with WH Smith North America (a U.S.-based retailer at airports and casino resorts) to launch Gift Card Malls nationwide in airports and casino resorts. This partnership will increase visibility, convenience, and marketing promotions, potentially leading to further industry disruption and innovation.

June 2023
I&M Bank Tanzania partnered with Mastercard to launch premium debit and prepaid cards, which marks a notable development in the financial industry. It offers customers a wider range of payment solutions and reinforces prepaid cards as a versatile and preferred payment option.

June 2023
Fortum Charge & Drive (C&D), a Norway-based energy company, collaborated with Pine Labs to launch RuPay Pre-paid Card for making payment of charging sessions completed at Fortum charging stations anywhere in India.

May 2023
Transat Distribution Canada (TDC) launched ‘Zaluna,’ a digital gift card available online from their travel agency network. It simplifies issuance and offers a corporate solution for bulk purchases. Zaluna gift cards have no expiration date, ensuring lasting experiences.

February 2023
Mastercard partnered with Obopay to introduce a prepaid card for rural areas, promoting digital transactions and reducing reliance on cash. This initiative aims to enhance financial inclusion and empower underserved communities.

KEY BENEFITS
• The report provides quantitative analysis and estimations of the prepaid card market from 2024 to 2030. This analysis assists in identifying the prevailing market opportunities to capitalize on.
• The study comprises a detailed analysis of the prepaid card market trends, including the current and future trends to depict the prevalent investment pockets in the market.
• The information related to key drivers, restraints, and opportunities and their impact on the prepaid card market is provided in the report.
• The competitive analysis of the market players along with their market share in the prepaid card market is provided in the report.
• The SWOT analysis and Porter’s Five Forces model are elaborated in the study.
• The value chain analysis in the market study provides a clear picture of the roles of stakeholders.

Table of Contents

270 Pages
1. Introduction
1.1. Report Description
1.2. Who Should Read This Report
1.3. Key Market Segments
1.4. Research Methodology
1.4.1 Market Size Estimation Methodology
1.4.1.1. Top-down And Bottom-up Approach
1.4.1.2. Demand And Supply Side Analysis
1.4.1.3. Macro-indicator Approach
1.4.2 Data Collection Approach
1.4.2.1. Primary Data Collection
1.4.2.2. Secondary Data Collection
1.4.3 Secondary Data Sources
1.4.4 Forecasting
2. Market Definition & Scope
2.1. Definition
2.2. Scope
2.3. Inclusions And Exlusions
3. Impact Of The Russia-ukraine War And Middle East Conflicts On The Prepaid Card Market
4. Prepaid Card Market – Executive Summary
4.1. Market Snapshot, 2022 - 2030, Million Usd
5. Market Overview
5.1. Market Dynamics
5.1.1 Drivers
5.1.1.1. Growing Trend Of Achieving Financial Inclusion Via Prepaid Cards
5.1.1.2. Rising Trend Of Digital Payments
5.1.1.3. Mitigating The Risk Of Identity Theft And Enhancing Security
5.1.1.4. Rapid Adoption Of Physical And Digital Gift Cards
5.1.2 Restraints
5.1.2.1. Rising Payment Alternatives Inhibiting The Market
5.1.3 Opportunities
5.1.3.1. Rapidly Growing E-commerce Sector Creates Market Opportunities
6. Market Share Analysis
6.1. Market Share Analysis Of Top Prepaid Card Providers, 2022
7. Global Prepaid Card Market, By Card Type
7.1. Overview
7.2. Open Loop
7.2.1 Open Loop Market, By Region
7.3. Closed Loop
7.3.1 Closed Loop Market, By Region
8. Global Prepaid Card Market, By Offering
8.1. Overview
8.2. General Purpose Reloadable (Gpr) Card
8.2.1 General Purpose Reloadable (Gpr) Card Market, By Region
8.3. Gift Card
8.3.1 Gift Card Market, By Region
8.4. Payroll Card
8.4.1 Payroll Card Market, By Region
8.5. Prepaid Debit Card
8.5.1 Prepaid Debit Card Market, By Region
8.6. Government Card
8.6.1 Government Card Market, By Region
8.7. Prepaid Incentive Card
8.7.1 Prepaid Incentive Card Market, By Region
8.8. Others
8.8.1 Others Market, By Region
9. Global Prepaid Card Market, By Application
9.1. Overview
9.2. Bills Payment
9.2.1 Bills Payment Market, By Region
9.3. Food
9.3.1 Food Market, By Region
9.4. Entertainment
9.4.1 Entertainment Market, By Region
9.5. Savings
9.5.1 Savings Market, By Region
10. Global Prepaid Card Market, By End User
10.1. Overview
10.2. Retail
10.2.1 Retail Market, By Region
10.3. Corporate
10.3.1 Corporate Market, By Region
10.4. Government/Public Sector
10.4.1 Government/Public Sector Market, By Region
11. Global Prepaid Card Market, By Region
11.1. Overview
11.2. North America
11.2.1 North America Prepaid Card Market, By Card Type
11.2.2 North America Prepaid Card Market, By Offering
11.2.3 North America Prepaid Card Market, By Application
11.2.4 North America Prepaid Card Market, By End User
11.2.5 North America Prepaid Card Market, By Country
11.2.5.1. The U.S.
11.2.5.1.1. The U.S. Prepaid Card Market, By Card Type
11.2.5.1.2. The U.S. Prepaid Card Market, By Offering
11.2.5.1.3. The U.S. Prepaid Card Market, By Application
11.2.5.1.4. The U.S. Prepaid Card Market, By End User
11.2.5.2. Canada
11.2.5.2.1. Canada Prepaid Card Market, By Card Type
11.2.5.2.2. Canada Prepaid Card Market, By Offering
11.2.5.2.3. Canada Prepaid Card Market, By Application
11.2.5.2.4. Canada Prepaid Card Market, By End User
11.2.5.3. Mexico
11.2.5.3.1. Mexico Prepaid Card Market, By Card Type
11.2.5.3.2. Mexico Prepaid Card Market, By Offering
11.2.5.3.3. Mexico Prepaid Card Market, By Application
11.2.5.3.4. Mexico Prepaid Card Market, By End User
11.3. Europe
11.3.1 Europe Prepaid Card Market, By Card Type
11.3.2 Europe Prepaid Card Market, By Offering
11.3.3 Europe Prepaid Card Market, By Application
11.3.4 Europe Prepaid Card Market, By End User
11.3.5 Europe Prepaid Card Market, By Country
11.3.5.1. The Uk
11.3.5.1.1. Uk Prepaid Card Market, By Card Type
11.3.5.1.2. Uk Prepaid Card Market, By Offering
11.3.5.1.3. Uk Prepaid Card Market, By Application
11.3.5.1.4. Uk Prepaid Card Market, By End User
11.3.5.2. Germany
11.3.5.2.1. Germany Prepaid Card Market, By Card Type
11.3.5.2.2. Germany Prepaid Card Market, By Offering
11.3.5.2.3. Germany Prepaid Card Market, By Application
11.3.5.2.4. Germany Prepaid Card Market, By End User
11.3.5.3. France
11.3.5.3.1. France Prepaid Card Market, By Card Type
11.3.5.3.2. France Prepaid Card Market, By Offering
11.3.5.3.3. France Prepaid Card Market, By Application
11.3.5.3.4. France Prepaid Card Market, By End User
11.3.5.4. Italy
11.3.5.4.1. Italy Prepaid Card Market, By Card Type
11.3.5.4.2. Italy Prepaid Card Market, By Offering
11.3.5.4.3. Italy Prepaid Card Market, By Application
11.3.5.4.4. Italy Prepaid Card Market, By End User
11.3.5.5. Denmark
11.3.5.5.1. Denmark Prepaid Card Market, By Card Type
11.3.5.5.2. Denmark Prepaid Card Market, By Offering
11.3.5.5.3. Denmark Prepaid Card Market, By Application
11.3.5.5.4. Denmark Prepaid Card Market, By End User
11.3.5.6. Netherlands
11.3.5.6.1. Netherlands Prepaid Card Market, By Card Type
11.3.5.6.2. Netherlands Prepaid Card Market, By Offering
11.3.5.6.3. Netherlands Prepaid Card Market, By Application
11.3.5.6.4. Netherlands Prepaid Card Market, By End User
11.3.5.7. Finland
11.3.5.7.1. Finland Prepaid Card Market, By Card Type
11.3.5.7.2. Finland Prepaid Card Market, By Offering
11.3.5.7.3. Finland Prepaid Card Market, By Application
11.3.5.7.4. Finland Prepaid Card Market, By End User
11.3.5.8. Sweden
11.3.5.8.1. Sweden Prepaid Card Market, By Card Type
11.3.5.8.2. Sweden Prepaid Card Market, By Offering
11.3.5.8.3. Sweden Prepaid Card Market, By Application
11.3.5.8.4. Sweden Prepaid Card Market, By End User
11.3.5.9. Norway
11.3.5.9.1. Norway Prepaid Card Market, By Card Type
11.3.5.9.2. Norway Prepaid Card Market, By Offering
11.3.5.9.3. Norway Prepaid Card Market, By Application
11.3.5.9.4. Norway Prepaid Card Market, By End User
11.3.5.10. Rest Of Europe
11.3.5.10.1. Rest Of Europe Prepaid Card Market, By Card Type
11.3.5.10.2. Rest Of Europe Prepaid Card Market, By Offering
11.3.5.10.3. Rest Of Europe Prepaid Card Market, By Application
11.3.5.10.4. Rest Of Europe Prepaid Card Market, By End User
11.4. Asia-pacific
11.4.1 Asia-pacific Prepaid Card Market, By Card Type
11.4.2 Asia-pacific Prepaid Card Market, By Offering
11.4.3 Asia-pacific Prepaid Card Market, By Application
11.4.4 Asia-pacific Prepaid Card Market, By End User
11.4.5 Asia-pacific Prepaid Card Market, By Country
11.4.5.1. China
11.4.5.1.1. China Prepaid Card Market, By Card Type
11.4.5.1.2. China Prepaid Card Market, By Offering
11.4.5.1.3. China Prepaid Card Market, By Application
11.4.5.1.4. China Prepaid Card Market, By End User
11.4.5.2. Japan
11.4.5.2.1. Japan Prepaid Card Market, By Card Type
11.4.5.2.2. Japan Prepaid Card Market, By Offering
11.4.5.2.3. Japan Prepaid Card Market, By Application
11.4.5.2.4. Japan Prepaid Card Market, By End User
11.4.5.3. India
11.4.5.3.1. India Prepaid Card Market, By Card Type
11.4.5.3.2. India Prepaid Card Market, By Offering
11.4.5.3.3. India Prepaid Card Market, By Application
11.4.5.3.4. India Prepaid Card Market, By End User
11.4.5.4. South Korea
11.4.5.4.1. South Korea Prepaid Card Market, By Card Type
11.4.5.4.2. South Korea Prepaid Card Market, By Offering
11.4.5.4.3. South Korea Prepaid Card Market, By Application
11.4.5.4.4. South Korea Prepaid Card Market, By End User
11.4.5.5. Australia
11.4.5.5.1. Australia Prepaid Card Market, By Card Type
11.4.5.5.2. Australia Prepaid Card Market, By Offering
11.4.5.5.3. Australia Prepaid Card Market, By Application
11.4.5.5.4. Australia Prepaid Card Market, By End User
11.4.5.6. Indonesia
11.4.5.6.1. Indonesia Prepaid Card Market, By Card Type
11.4.5.6.2. Indonesia Prepaid Card Market, By Offering
11.4.5.6.3. Indonesia Prepaid Card Market, By Application
11.4.5.6.4. Indonesia Prepaid Card Market, By End User
11.4.5.7. Singapore
11.4.5.7.1. Singapore Prepaid Card Market, By Card Type
11.4.5.7.2. Singapore Prepaid Card Market, By Offering
11.4.5.7.3. Singapore Prepaid Card Market, By Application
11.4.5.7.4. Singapore Prepaid Card Market, By End User
11.4.5.8. Taiwan
11.4.5.8.1. Taiwan Prepaid Card Market, By Card Type
11.4.5.8.2. Taiwan Prepaid Card Market, By Offering
11.4.5.8.3. Taiwan Prepaid Card Market, By Application
11.4.5.8.4. Taiwan Prepaid Card Market, By End User
11.4.5.9. Thailand
11.4.5.9.1. Thailand Prepaid Card Market, By Card Type
11.4.5.9.2. Thailand Prepaid Card Market, By Offering
11.4.5.9.3. Thailand Prepaid Card Market, By Application
11.4.5.9.4. Thailand Prepaid Card Market, By End User
11.4.5.10. Rest Of Asia-pacific
11.4.5.10.1. Rest Of Asia-pacific Prepaid Card Market, By Card Type
11.4.5.10.2. Rest Of Asia-pacific Prepaid Card Market, By Offering
11.4.5.10.3. Rest Of Asia-pacific Prepaid Card Market, By Application
11.4.5.10.4. Rest Of Asia-pacific Prepaid Card Market, By End User
11.5. Rest Of World
11.5.1 Rest Of World Prepaid Card Market, By Card Type
11.5.2 Rest Of World Prepaid Card Market, By Offering
11.5.3 Rest Of World Prepaid Card Market, By Application
11.5.4 Rest Of World Prepaid Card Market, By End User
11.5.5 Rest Of World Prepaid Card Market, By Country
11.5.5.1. Latin America
11.5.5.1.1. Latin America Prepaid Card Market, By Card Type
11.5.5.1.2. Latin America Prepaid Card Market, By Offering
11.5.5.1.3. Latin America Prepaid Card Market, By Application
11.5.5.1.4. Latin America Prepaid Card Market, By End User
11.5.5.2. Middle East
11.5.5.2.1. Middle East Prepaid Card Market, By Card Type
11.5.5.2.2. Middle East Prepaid Card Market, By Offering
11.5.5.2.3. Middle East Prepaid Card Market, By Application
11.5.5.2.4. Middle East Prepaid Card Market, By End User
11.5.5.3. Africa
11.5.5.3.1. Africa Prepaid Card Market, By Card Type
11.5.5.3.2. Africa Prepaid Card Market, By Offering
11.5.5.3.3. Africa Prepaid Card Market, By Application
11.5.5.3.4. Africa Prepaid Card Market, By End User
12. Company Profiles
12.1. American Express Company
12.1.1 Company Overview
12.1.2 Company Snapshot
12.1.3 Operating Business Segments
12.1.4 Product Portfolio
12.1.5 Business Performance
12.1.6 Sales By Business Segment
12.1.7 Sales By Geographic Segment
12.1.8 Key Strategic Moves & Developments
12.1.9 Primary Market Competitors
12.2. Blackhawk Network Holdings, Inc.
12.2.1 Company Overview
12.2.2 Company Snapshot
12.2.3 Product Portfolio
12.2.4 Key Strategic Moves & Developments
12.2.5 Primary Market Competitors
12.3. Paypal Holding Inc.
12.3.1 Company Overview
12.3.2 Company Snapshot
12.3.3 Operating Business Segments
12.3.4 Product Portfolio
12.3.5 Business Performance
12.3.6 Sales By Business Segment
12.3.7 Sales By Geographic Segment
12.3.8 Key Strategic Moves & Developments
12.3.9 Primary Market Competitors
12.4. Discover Financial Services
12.4.1 Company Overview
12.4.2 Company Snapshot
12.4.3 Operating Business Segments
12.4.4 Product Portfolio
12.4.5 Business Performance
12.4.6 Sales By Business Segment
12.4.7 Key Strategic Moves & Developments
12.4.8 Primary Market Competitors
12.5. Green Dot Corporation
12.5.1 Company Overview
12.5.2 Company Snapshot
12.5.3 Product Portfolio
12.5.4 Operating Business Segments
12.5.5 Business Performance
12.5.6 Sales By Business Segment
12.5.7 Key Strategic Moves & Developments
12.5.8 Primary Market Competitors
12.6. H&R Block, Inc.
12.6.1 Company Overview
12.6.2 Company Snapshot
12.6.3 Product Portfolio
12.6.4 Business Performance
12.6.5 Sales By Business Segment
12.6.6 Key Strategic Moves & Developments
12.6.7 Primary Market Competitors
12.7. Paysafe Limited
12.7.1 Company Overview
12.7.2 Company Snapshot
12.7.3 Operating Business Segments
12.7.4 Product Portfolio
12.7.5 Business Performance
12.7.6 Sales By Business Segment
12.7.7 Sales By Geographic Segment
12.7.8 Key Strategic Moves & Developments
12.7.9 Primary Market Competitors
12.8. Global Payments Inc
12.8.1 Company Overview
12.8.2 Company Snapshot
12.8.3 Operating Business Segments
12.8.4 Product Portfolio
12.8.5 Business Performance
12.8.6 Sales By Business Segment
12.8.7 Sales By Geographic Segment
12.8.8 Key Strategic Moves & Developments
12.8.9 Primary Market Competitors
12.9. Mastercard International Inc.
12.9.1 Company Overview
12.9.2 Company Snapshot
12.9.3 Operating Business Segments
12.9.4 Product Portfolio
12.9.5 Business Performance
12.9.6 Sales By Business Segment
12.9.7 Sales By Geographic Segment
12.9.8 Key Strategic Moves & Developments
12.9.9 Primary Market Competitors
12.10. Visa Inc.
12.10.1 Company Overview
12.10.2 Company Snapshot
12.10.3 Operating Business Segments
12.10.4 Product Portfolio
12.10.5 Business Performance
12.10.6 Sales By Business Segment
12.10.7 Sales By Geographic Segment
12.10.8 Key Strategic Moves & Developments
12.10.9 Primary Market Competitors

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