Global Hard Sparkling Water Market

Market Scope:

The global hard sparkling water market is projected to grow significantly, registering a CAGR of 22% during the forecast period (2024 – 2032).

The global Hard Sparkling Water market encompasses a diverse range of products, primarily categorized by alcohol content. The segments include beverages with alcohol levels ranging from 1.0% to 4.9%, those with 5.0% to 6.9%, and other variations. This segmentation caters to consumer preferences for different alcoholic strengths within the hard sparkling water category. In terms of Distribution Channel, the market is divided into offline and online channels. The offline segment includes traditional retail outlets such as supermarkets, liquor stores, and convenience stores where consumers can physically purchase hard sparkling water. On the other hand, the online segment refers to the digital retail space, where consumers can make purchases through e-commerce platforms. The market scope reflects the global presence of hard sparkling water products, with offerings tailored to varying alcohol preferences and convenient purchasing options. This segmentation analysis provides insights into the diverse consumer base and distribution channels contributing to the overall dynamics of the hard sparkling water market.
Market Overview:
Driver: Increasing trend of health-conscious consumer choices is driving the market growth.

The global market for Hard Sparkling Water is being driven by several key factors. Firstly, the growing trend of health-conscious consumer choices is encouraging the shift towards lighter and lower-calorie alcoholic beverage options. Hard Sparkling Water, with its refreshing and bubbly nature, fits well into this evolving consumer preference. Additionally, the popularity of the ready-to-drink (RTD) alcoholic beverages segment is driving the demand for convenient and portable options, contributing to the market growth of Hard Sparkling Water. Furthermore, the rise in consumer interest in alternative alcoholic beverages, seeking new and innovative flavor profiles, has spurred the development of diverse and unique offerings within the Hard Sparkling Water market.

Opportunities: The product innovation and flavor diversity is expected to pave the way for market growth in the upcoming years.

One of the significant opportunities in the Hard Sparkling Water market lies in product innovation and flavor diversity. Manufacturers can capitalize on consumer demand for novel and unique taste experiences by introducing a wide range of flavors and formulations. Additionally, expansion into untapped regional markets and the development of premium and craft varieties present avenues for market growth. The rise of e-commerce and online retail channels provides an opportunity for producers to enhance their reach and accessibility, especially in regions where physical distribution may be challenging. Collaborations and partnerships with other beverage companies or alcohol brands can also create synergies and open new market opportunities.
Covid Impact:
The COVID-19 pandemic has had a mixed impact on the Hard Sparkling Water market. On one hand, lockdowns, restrictions on gatherings, and the closure of bars and restaurants initially affected the on-premise consumption of alcoholic beverages, including Hard Sparkling Water. However, the shift towards at-home consumption and the increased focus on e-commerce platforms for alcohol purchases provided a counterbalancing effect. As consumers adapted to the ""new normal,"" the convenience and portability of Hard Sparkling Water made it an attractive choice for home consumption. The pandemic has also accelerated the digital transformation in the alcohol industry, emphasizing the importance of online sales and direct-to-consumer channels. Overall, the impact of COVID-19 underscores the resilience of the Hard Sparkling Water market and the adaptability of consumers and businesses in navigating challenging circumstances.
Segmentation Analysis:
Both segments of Hard Sparkling Water market are anticipated to grow significantly during the forecast period.

The segment with 1.0% to 4.9% alcohol content is tailored to meet the preferences of consumers who are inclined towards lighter alcoholic beverages. Positioned as a lower-alcohol alternative, beverages within this range are likely to resonate with health-conscious individuals seeking a refreshing drink with a subtle alcoholic kick. This segment aligns seamlessly with the prevailing trend towards reduced-calorie and session able alcoholic beverages, catering to the evolving tastes of the modern consumer. In the 5.0% to 6.9% alcohol content segment, the market offers a slightly stronger option for consumers desiring a more pronounced alcoholic presence without the heaviness associated with traditional spirits. Beverages falling within this category are positioned to attract individuals seeking a well-balanced combination of flavor, alcohol content, and overall drinkability, reflecting a nuanced approach to alcoholic beverage choices. The ""Others"" category in alcohol content encompasses products with alcohol levels outside the specified ranges, potentially including higher-alcohol variants or specialty formulations. This category represents a niche market catering to consumers with specific preferences for unique and experimental offerings, highlighting the market's capacity for diversity and innovation.

Moving on to distribution channel segmentation, the ""Offline"" segment includes traditional brick-and-mortar retail channels like supermarkets, liquor stores, convenience stores, and other physical points of sale. These offline channels continue to play a crucial role in consumer accessibility, providing opportunities for in-person purchases and direct interaction with products. On the other hand, the ""Online"" segment corresponds to the digital retail landscape, enabling consumers to purchase Hard Sparkling Water through e-commerce platforms. The online channel has gained significance, particularly with the rise of direct-to-consumer models and the convenience of doorstep delivery. This online presence contributes to the market's adaptability in the ever-evolving retail landscape, aligning with the changing preferences and shopping behaviors of contemporary consumers.
Regional Analysis:
The North America region is set to witness significant growth during the forecast period.

North America stands out as a leading force in the Hard Sparkling Water market, driven by several key factors. The region has experienced a significant shift in consumer preferences, witnessing a surge in demand for low-alcohol beverages. This trend is closely linked to the rising consciousness around health and wellness, prompting consumers to gravitate towards lighter alcoholic options—a characteristic well-aligned with the appeal of Hard Sparkling Water. Moreover, there has been a cultural transformation towards healthier lifestyles in North America, with an emphasis on mindful drinking and choices that promote overall well-being. This cultural shift has propelled the popularity of beverages offering a refreshing and light alcoholic experience, positioning Hard Sparkling Water as a favored choice among consumers seeking a balance between enjoyment and health-conscious choices.

The North American market's reputation as a hub for innovation and diverse product offerings further strengthens its dominance in the Hard Sparkling Water sector. The dynamic beverage industry in the region, coupled with a proactive approach to product development, ensures a broad spectrum of Hard Sparkling Water options that cater to the diverse preferences of consumers. The well-established distribution networks in North America play a pivotal role in the success of Hard Sparkling Water. With robust channels encompassing traditional brick-and-mortar retail and efficient online platforms, consumers enjoy easy accessibility and visibility of a wide array of Hard Sparkling Water products.
Competitive Analysis:
The global hard sparkling water market is reasonably competitive with mergers, acquisitions, and Distribution Channel launches. See some of the major key players in the market.

Mark Anthony Brands International

• On December 12, 2019, Mark Anthony Brands International announced the acquisition of the remaining shares in Glendalough Distillery, securing complete ownership of the Irish craft spirits business. This transaction took place three years after Mark Anthony Brands International had initially acquired a 40% stake in the rapidly expanding distiller.

Anheuser-Busch InBev

• In 2022, the priority of fostering more resilient businesses for local farmers globally was addressed by AB InBev. A collaborative effort involved working with nearly 24,000 direct farmers, with over 75% of them being smallholders who frequently encounter challenges related to accessing quality inputs, suitable financing, and technical training. A milestone was achieved through the completion of a pilot digital training program for 3,000 Ugandan farmers on agricultural and financial topics, including soil preservation, budgeting, and saving, facilitated by AgriFriend—a startup from AB InBev's 100+ Accelerator.

The Coca Cola Company

Diageo plc

Heineken N.V.

The Boston Beer Company

Molson Coors Beverage Company

Constellation Brands, Inc.

Kopparberg

San Juan Seltzer, Inc.
Scope of the Report
By Type

• 1.0% to 4.9%
• 5.0% to 6.9%
• Others

By Distribution Channel

• Offline
• Online

By Region

• North America (the United States & Canada)
• Europe (Germany, UK, France, Spain, Italy, and the Rest of Europe)
• Asia Pacific (China, Japan, India, and Rest of Asia Pacific)
• Rest of the World (the Middle East & Africa, and Latin America)

Key reason to purchase this report

It provides a technological development map over time to understand the industry’s growth rate and indicates how the Hard Sparkling Water Market is evolving.

The report offers a dynamic method to various factors that drive or restrain the growth of the market and specifies which Hard Sparkling Water submarket will be the main driver of the overall market from 2024 to 2032.

It renders a definite analysis of changing competitive dynamics and stipulates the leading players and what are their prospects over the forecast period.

It builds a nine-year estimate based on how the market is predicted to grow and shows what will market shares of the global region change by 2032 and which country will lead the market in 2032.