Global AIGC in E-Commerce Market

MARKET SCOPE:

The global AIGC in E - Commerce market is projected to grow significantly, registering a CAGR of 12.1% during the forecast period (2024 – 2032).

Artificial Intelligence-Generated Content (AIGC) refers to the use of artificial intelligence (AI) technologies, particularly natural language processing (NLP) and machine learning algorithms, to create various forms of content. This content can include written articles, blog posts, product descriptions, social media posts, marketing materials, and more. AIGC systems analyze data, patterns, and context to generate human-like content that is coherent, contextually relevant, and tailored to specific requirements. Businesses often require a large volume of content for various purposes, and AIGC provides a scalable solution. It allows organizations to generate content efficiently and quickly, meeting the demands of content-heavy industries such as e-commerce, digital marketing, and media. AIGC significantly reduces the time and resources required for content creation. This efficiency is particularly attractive to businesses looking to streamline their processes and remain competitive in fast-paced markets. The demand for personalized content is growing, as businesses aim to tailor their messaging to individual preferences. AIGC can analyze user data and generate personalized content that resonates with specific audiences, contributing to a more engaging user experience.

MARKET OVERVIEW:

Driver: Increasing consumer demand for adaptation to trends is driving the market growth.

AIGC systems can analyze real-time data, including social media trends, news updates, and user interactions, to generate content that aligns with the latest happenings. This capability enables businesses to be more responsive and engage with audiences in a timely manner. Businesses can employ AIGC to adjust marketing strategies swiftly in response to emerging trends. Whether it's a viral topic on social media or a sudden shift in consumer preferences, AIGC allows for the rapid creation of content that capitalizes on these trends. AIGC can generate content related to specific events, holidays, or cultural moments. This adaptability is valuable for creating promotional material, marketing campaigns, or relevant content tied to seasonal trends. AI algorithms can continuously monitor and analyze data sources for trends and patterns. This proactive approach enables businesses to anticipate trends before they become mainstream and adjust their content strategies accordingly.

Opportunities: Growing need for efficiency and automation is anticipated for the market growth in the upcoming years.

AIGC streamlines content creation processes, allowing businesses to generate large volumes of content in a fraction of the time it would take through manual methods. This efficiency is particularly crucial in industries where the demand for content is high and time-sensitive. The automation of content creation with AIGC can lead to significant cost savings. By reducing the need for extensive human labor and expediting the content production cycle, businesses can achieve more with fewer resources. AIGC allows businesses to scale their content creation efforts seamlessly. Whether it's creating product descriptions, marketing materials, or social media posts, AI algorithms can handle increased workloads without a linear increase in costs. Automation ensures a high level of consistency across content, maintaining a uniform brand voice and messaging. This consistency is challenging to achieve at scale with manual content creation, making AIGC an attractive solution for maintaining brand integrity.

COVID IMPACT:

AIGC has been employed to automatically generate and disseminate information related to COVID-19, including updates on infection rates, safety guidelines, and public health recommendations. Chatbots and virtual assistants powered by AIGC can provide real-time information to the public. AIGC has played a role in creating content for public awareness campaigns related to COVID-19. This includes generating messages, infographics, and videos to educate the public on preventive measures, symptoms, and vaccination information. AI algorithms have been used to analyze vast amounts of data related to COVID-19, including infection rates, testing data, and vaccination statistics. AIGC can generate reports and insights to assist healthcare professionals, policymakers, and researchers in making informed decisions. AIGC has been applied to automate certain aspects of contact tracing efforts. This includes analyzing data to identify potential exposure risks, generate notifications to individuals, and streamline the contact tracing process. AIGC has been utilized in generating public health messaging and communication materials. This includes creating content for official websites, mobile apps, and other communication channels to ensure consistent and accurate information delivery.

SEGMENTATION ANALYSIS:

Product Showcase segment is anticipated to grow significantly during the forecast period

AIGC can generate compelling and detailed product descriptions automatically. This ensures consistent and high-quality information across a range of products, saving time and effort in the content creation process. AIGC enables the creation of dynamic and personalized content for product showcases. Algorithms can analyze user data, preferences, and behaviors to tailor product descriptions and recommendations, enhancing the relevance of showcased items. Chatbots and virtual shopping assistants powered by AIGC can engage with users during product showcases. These assistants provide information, answer queries, and guide users through the features and benefits of showcased products. AIGC can be utilized to generate visual content, including images, graphics, and videos, for product showcases. This ensures a visually appealing and consistent presentation of products across various marketing channels.

The Trade Scene Construction segment is anticipated to grow significantly during the forecast period

AIGC is employed to automatically generate product descriptions for various items in e-commerce platforms. This helps streamline the process of listing and describing products, saving time and ensuring consistency. AI-generated content is used in marketing and advertising campaigns to create compelling copy, social media posts, and promotional materials. This can lead to more effective and targeted marketing strategies in the trade industry. AI algorithms can analyze vast amounts of data to provide market insights, identify trends, and predict consumer behavior. This enables businesses in the trade sector to make data-driven decisions and stay ahead of market dynamics. AIGC contributes to personalized customer experiences by generating customized product recommendations based on individual preferences, purchase history, and browsing behavior. This enhances the relevance of product offerings.

REGIONAL ANALYSIS:

The Asia Pacific region is set to witness significant growth during the forecast period.

E-commerce platforms can utilize AIGC to automatically generate product descriptions, ensuring consistency and scalability across a large product catalog. This is particularly useful for online retailers with extensive inventories. AI algorithms can analyze customer preferences and behavior to generate personalized product recommendations. This enhances the overall shopping experience and increases the likelihood of successful transactions. AIGC can assist in creating content tailored to specific languages, cultures, and preferences across the diverse markets in the Asia Pacific region. This helps e-commerce platforms connect with a broader audience. AI-powered chatbots can provide automated responses to customer queries, offering instant support and information. This improves customer engagement and contributes to a more efficient customer service experience. AIGC can be used to generate content for marketing campaigns, including social media posts, email newsletters, and promotional materials. This streamlines the content creation process and ensures a consistent brand voice.

COMPETITIVE ANALYSIS

The global AIGC in E - Commerce market is reasonably competitive with mergers, acquisitions, and Type launches. See some of the major key players in the market.

Open AI

LivePerson Inc.

• In July 2021, LivePerson, Inc. acquired German conversational AI startup e-bot7. The strategic acquisition supports LivePerson's ongoing growth throughout Europe and enhances its self-service capabilities, which enable businesses of all sizes to quickly create AI-powered messaging experiences.
• In February 2021, LivePerson, Inc. unveiled A.I. Annotator, a novel service that leverages agents' expertise to enhance Conversational A.I. and automate brand-consumer conservations more quickly than ever before.

Google

Copy AI

Stability.AI

Jasper AI

Notion AI

Stable AI

Midjourney

Langboat

Microsoft

Amazon

IBM

Scope of the Report

By Type

• Product Showcase
• Virtual Host
• Trade Scene Construction

By Application

• To Business
• To Customer

By Region

• North America (the United States & Canada)
• Europe (Germany, UK, France, Spain, Italy, and the Rest of Europe)
• Asia Pacific (China, Japan, India, and Rest of Asia Pacific)
• Rest of the World (the Middle East & Africa, and Latin America)

Key reasons to purchase this report

It provides a technological development map over time to understand the industry’s growth rate and indicates how the AIGC in E - Commerce market is evolving.

The report offers a dynamic method to various factors that drive or restrain the growth of the market and specifies which AIGC in E - Commerce submarket will be the main driver of the overall market from 2024 to 2032.

It renders a definite analysis of changing competitive dynamics and stipulates the leading players and what are their prospects over the forecast period.

It builds a nine-year estimate based on how the market is predicted to grow and shows what will market shares of the global region change by 2032 and which country will lead the market in 2032.