Smartphone Market in India 2022 – 2027

Smartphone Market in India 2022 – 2027

Market insights:

The smartphone market in India reached 160.70 million units in terms of shipment in 2021. It is expected to reach 253.28 million units in 2027, expanding at a compound annual growth rate (CAGR) of 7.97% during the 2022–2027 forecast period. In 2021, 5G shipments increased by 555% year on year, with 5G smartphones accounting for 29% of total shipments. With a 25% market share, Samsung led the 5G smartphone segment, followed by VIVO with a share of 19%.

Impact of COVID-19:

In the wake of the pandemic, the government-imposed lockdown measures that reduced outdoor activities, resulting in a decline in the sale of smartphones at offline stores. The demand for smartphones surged, primarily because of remote learning, as well as a virtual social gatherings. Several people lost their jobs, while some took pay cuts. As a result, they refrained from purchasing devices with upgraded features.

Government initiatives:

Several initiatives undertaken by the government have influenced the smartphone market. The Production Linked Incentive (PLI) scheme provided all electronics manufacturing companies with registered manufacturing units with a 4% to 6% incentive on incremental sales. The Modified Electronics Manufacturing Clusters scheme offered financial incentives to mobile phone manufacturers to develop world-class infrastructure and common facilities and amenities.

Key growth drivers of the market:

The pricing pattern followed by the manufacturing companies, along with exclusive online distribution led to the spurt in demand for smartphones. Consumers' preferences have shifted from standard feature phones to smartphones because of increased internet penetration to the internet.

Key deterrents to the growth of the market:

The high usage of smartphones has led to a rise in the number of cybercrimes occurring in the country. Also, the design and technology used by smartphone manufacturing companies have not met consumer expectations

Chapter 1: Executive Summary
Chapter 2: Socio-economic Indicators
Chapter 3: Introduction
3.1. Market definition and structure
3.2. Smartphone operating platforms
3.3. Value chain analysis
Chapter 4: Global Position of India Smartphone Market
4.1. Global ranking in terms of number of smartphone users (2021)
4.2. Global ranking in terms of smartphone user penetration (2021)
Chapter 5: Smartphone Market in India An overview
5.1. Market size and growth forecast based on shipment volume (2020 2027e)
5.2. Quarter-wise smartphone shipment volume (2020 Q2 2022 Q2)
5.3. Quarter-on-quarter growth rate of smartphone shipments (2020 Q2 2022 Q2)
Chapter 6: Market Segmentation
6.1. Smartphone market in India Segmentation
6.1.1. Market share based on type of operating platform (2021)
6.1.2. Market share based on pricing (2021)
6.1.3. Market share of smartphone companies operating in India (2021)
Chapter 7: COVID-19 Impact Analysis
7.1. COVID-19 impact analysis
Chapter 8: Market Influencers
8.1. Market drivers
8.2. Market challenges
Chapter 9: Trade Analysis
9.1. Export (based on value and volume)
9.2. Import (based on value and volume)
Chapter 10: Government Initiatives
10.1. Government initiatives
Chapter 11: Market Trends
11.1. Market trends
Chapter 12: Competitive Landscape
12.1. Key players
12.1.1. Apple India Private Limited
Company information
Business description
Senior management
Note: Similar information covered for all other companies on best-effort basis
12.1.2. Asus India Private Limited
12.1.3. Motorola Solutions
12.1.4. Nokia India Private Limited
12.1.5. OnePlus Technology India LLP
12.1.6. OPPO Mobiles India Private Limited
12.1.7. Realme Mobile Telecommunications (India) Private Limited
12.1.8. Samsung India Electronics Private Limited
12.1.9. VIVO Mobile India Private Limited
12.1.10. Xiaomi Technology India Private Limited
Chapter 13: Recent Developments
13.1. Recent developments
Chapter 14: Appendix
14.1. Research methodology
14.2. About Netscribes
14.3. Disclaimer

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