Soft Drink Concentrate Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)
The global soft drink concentrate market is growing at a CAGR of 5.2% during the forecast period (2019-2024).
Key HighlightsWhile traditional soft drinks are still popular, awareness for excessive caffeine intake, bad press about hospitalizations and deaths from soft drinks consumption, and the holistic health and wellness movement have led to a shift in the category. The region is witnessed by increasing consumption of organic soft drinks and brands such as Reeds Inc., Spindrift and many more are developing these beverages with organic and/or natural ingredients that are perceived as better alternative. These are made up of organic ingredients with natural sweeteners. In addition to functional ingredient claims, brands are positioning their products as clean label which includes clean drink, organic drink, natural drink and healthy drink, to attract consumers. According to Organic Trade Association, there is a constant increase in the consumption of organic beverages in Brazil from 2014 to 2020 which shows the increase in demand of organic beverages in the region.
Asia-Pacific is experiencing the highest growth rateCountries in the Asian Pacific is the fastest growing regions in the market that are accepting the soft drinks concentrates in the recent years mainly owing to improved disposable income and rising health consciousness among the consumers’ in the emerging markets of India, Japan and Australia, therefore boosting the market growth, where China holds the major share for the soft drink concentrates market in this region.
Competitive LandscapeThe major companies in the global mustard market includes The Cott Corporation, Döhler GmbH and Keurig Dr Pepper, Inc. amongst others. The market is fragmented, and also has a strong presence of domestic players. Additionally, merger, expansion, acquisition, partnership with other companies and development of new products are the common strategies to enhance the company presence and boost the market.
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