Credit Card Rewards - US - August 2019
"The credit card industry is a well-established one, and a handful of top players dominate the industry – in terms of both market share and assets. The majority of consumers already own a credit card, and most who use them frequently own several. As a result, competition for new customers is fierce, and is driven in large part by new young consumers. Rewards provide both the allure and differentiation in a consumer’s choice of card, but issuers must also combat a lack of motivation to apply as well as a reticence to take on more debt."
- Chris Shadle, Financial Services Analyst
This report looks at the following areas:
In a saturated market, consumers are polarized
Simplicity is key, cash back is favored
Indicators point to potential troubles ahead
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