Consumers and Credit Cards - US - July 2016
Consumers can be influenced by strategic marketing messages during the credit card application process as they compare how various rewards and incentive programs meet their individual needs. Demographics play a role in which card types are most likely to meet their criteria and how marketers might alleviate any concerns about taking on new debt.
This report will cover the following areas:
Outstanding revolving consumer credit nears $1 trillion
Few fundamental objections to having debt
Card security is a major concern