Market Research Logo

Consumers and Credit Cards - US - July 2016

Consumers and Credit Cards - US - July 2016

Consumers can be influenced by strategic marketing messages during the credit card application process as they compare how various rewards and incentive programs meet their individual needs. Demographics play a role in which card types are most likely to meet their criteria and how marketers might alleviate any concerns about taking on new debt.

This report will cover the following areas:

Outstanding revolving consumer credit nears $1 trillion
Few fundamental objections to having debt
Card security is a major concern

TOC available on request

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook

Share this report