New Cars - US - September 2019
"While automakers might argue that there’s nothing better than that new car smell, consumers need more convincing. With the overwhelming majority of consumers opting to purchase used vehicles as opposed to investing in the current model year, automakers have some soul searching to do. Consumers need more than campaigns that offer to “pay their first month’s car payment” in order to entice them into getting a new vehicle. Yes, pricing is important and always will be a top factor, but if automakers want to really make a lasting impact, they need to build a relationship with car buyers first."
- Hannah Keshishian, Automotive Analyst
This Report looks at the following areas:
What automakers need to know
Where automakers can succeed
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