Despite its tremendous promise, m-commerce is facing significant acceptance barriers, which are caused largely in part by user interface restrictions of mobile devices. Generally, mobile users find it inconvenient to scroll through large amounts of information using a small screen and often inconvenient keypads.
Google is determined to provide superior solutions in the Mobile commerce market. Part of this will include optimizing the user experience and part of it will be offering innovative applications.
This research identifies the future of mobile commerce applications in the cloud and how Google is transforming the entire industry.
The report identifies the market opportunities and forecasts to 2017 for cloud based operations.
- Google and their competitors
- Mobile commerce application developers
- Mobile network operators and other wireless service providers
- Wireless infrastructure, software, applications, and related service providers
- Anyone who needs to understand the future market potential for mobile commerce applications 2012-2017
Mind Commerce Publishing's research methodology encompasses input from a wide variety of sources.
We rely heavily upon our Subject Matter Experts (SME) in terms of their market knowledge, unique perspective, and vision. We utilize SME industry contacts as well as previous customers and participants in our market surveys and interactive interviews.
In addition, we rely upon our extensive internal database, which contains modeling, qualitative analysis, and quantitative data. We review secondary sources and compare to our primary sources to update previous findings (for prior version reports) and/or compile baseline information for technology and market modeling.
We share preliminary models with industry contacts (select previous clients, experts, and thought leaders) to verify the veracity of initial modeling. Prior to final report production (analysis, findings, and conclusions), we engage in an internal review with internal SMEs as well as cross-expertise, senior staff members to challenge results.
We believe that forecasts should be prepared as part of an integrated process which involves both quantitative as well as qualitative factors. We follow the following 3-step process for forecasting.
Step 1 - Forecasts Input:
The inputs for the present and historical revenues are derived from industry players. Financial and other quantitative data for individual sub-market categories are derived from original research and tested with interviews with major industry constituents.
Step 2 - Forecasting of Future Years:
Mind Commerce extends forecasts based on a variety of factors including demand drivers as well as supply side data. Key success factors and assumptions are considered.
Step 3 - Validation of Data:
The final step is to validate projections, which is accomplished in consultation with both internal and external industry experts, including both topic and regional experts. Adjustments are made to the forecasts based on factors identified throughout this process.