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Google in Mobile Commerce

Despite its tremendous promise, m-commerce is facing significant acceptance barriers, which are caused largely in part by user interface restrictions of mobile devices. Generally, mobile users find it inconvenient to scroll through large amounts of information using a small screen and often inconvenient keypads.

Google is determined to provide superior solutions in the Mobile commerce market. Part of this will include optimizing the user experience and part of it will be offering innovative applications.

This research identifies the future of mobile commerce applications in the cloud and how Google is transforming the entire industry.

The report identifies the market opportunities and forecasts to 2017 for cloud based operations.

Target Audience:

  • Google and their competitors
  • Mobile commerce application developers
  • Mobile network operators and other wireless service providers
  • Wireless infrastructure, software, applications, and related service providers
  • Anyone who needs to understand the future market potential for mobile commerce applications 2012-2017


General Methodology

Mind Commerce Publishing's research methodology encompasses input from a wide variety of sources.

We rely heavily upon our Subject Matter Experts (SME) in terms of their market knowledge, unique perspective, and vision. We utilize SME industry contacts as well as previous customers and participants in our market surveys and interactive interviews.

In addition, we rely upon our extensive internal database, which contains modeling, qualitative analysis, and quantitative data. We review secondary sources and compare to our primary sources to update previous findings (for prior version reports) and/or compile baseline information for technology and market modeling.

We share preliminary models with industry contacts (select previous clients, experts, and thought leaders) to verify the veracity of initial modeling. Prior to final report production (analysis, findings, and conclusions), we engage in an internal review with internal SMEs as well as cross-expertise, senior staff members to challenge results.

We believe that forecasts should be prepared as part of an integrated process which involves both quantitative as well as qualitative factors. We follow the following 3-step process for forecasting.

Forecasting Methodology

Step 1 - Forecasts Input: The inputs for the present and historical revenues are derived from industry players. Financial and other quantitative data for individual sub-market categories are derived from original research and tested with interviews with major industry constituents.

Step 2 - Forecasting of Future Years: Mind Commerce extends forecasts based on a variety of factors including demand drivers as well as supply side data. Key success factors and assumptions are considered.

Step 3 - Validation of Data: The final step is to validate projections, which is accomplished in consultation with both internal and external industry experts, including both topic and regional experts. Adjustments are made to the forecasts based on factors identified throughout this process.


1.0 Executive Summary
2.0 Introduction
2.1 Cloud Computing And The Transformation Of Google Mobile Apps
2.1.1 Gfs Ii
2.1.2 Bigtable
2.1.3 Mapreduce
2.1.4 Memcache
2.1.5 Appengine
2.2 Google Business Model And Cloud Strategy
2.2.1 Market Strategy
2.3 Google Apps Marketplace And Mobile Applications
2.3.1 Mobile Commerce In Google Clouds
2.3.2 Economic Of The Cloud And Its Benefits For Google
2.3.3 Swot Analysis For Google Cloud Services
2.3.4 Google Mobile Clouds Potentials In The Mobile Commerce Industry
2.4 Nfc Payment Vs Cloud-based Payments
2.4.1 Isis Wallet
2.4.2 Google Wallet And Its Swot Analysis
2.4.3 Google Wallet Challenges And How To Overcome It
2.4.4 Paypal And Google Wallet
2.4.5 Visa Wallet And Its Swot Analysis
2.4.6 Serve By American Express E-wallet And Its Swot Analysis
2.4.7 Google Wallet Verses Isis Wallet
2.4.8 Comparison Between Current Wallet Systems
2.4.9 Advantages Of The M-payments Systems
2.5 Mobile Payments Market 2012-2017
2.6 Mobile Payments In The Cloud
2.6.1 Mobile Devices In The Cloud
2.6.2 Cloud-based Mobile Payment
2.6.3 Paypal Cloud Based Mobile Payment
2.6.4 Mind Commerce Expectations For The Future Of The Mobile Payment (Nfc Or Cloud-based Payments?)
2.6.5 Conclusion
3.0 Google Android And Its Impact On The Mobile Commerce
3.1 Android Applications Analysis
3.1.1 Swot Analysis For The Android Os
3.2 Market Overview
3.2.1 Market Forecast
3.2.2 Market Share
3.2.3 Market Analysis
3.2.4 Market Predictions
3.2.5 Business Opportunities
3.2.6 Trends In Mobile Software Development
3.2.7 Mobile Cloud Software Developments
3.2.8 Application Billing
3.2.9 Handset Business Trends
3.3 Android Os Future
3.3.1 Android Hardware Developments
3.3.2 Conclusion
4.0 Google Applications For Mobile Commerce
4.1 Google Maps
4.1.1 Google Latitude
4.2 Google In Social Commerce
4.2.1 Mobile Commerce And Social Selling Through Google Applications
4.2.2 Google+ And Location Services
4.2.3 Facebook Social Selling Vs Google+ Social Selling
4.2.4 Swot Analysis Google+ Vs Facebook In Mobile Commerce And Social Selling
4.3 The Future Of Google Strategy In Social Selling And Social Advertising
4.3.1 Google+ To Take Over Facebook
5.0 Mobile Commerce Market
5.1 Defining M-Commerce
5.1.1 Factors To Affect The M-Commerce Industry
5.2 The Future Of M-Commerce
5.3 M-Commerce Future Applications
5.3.1 M-Commerce Challenges
5.4 Major Trends Affecting The M-Commerce Markets
5.4.1 The Transition To 4g And Lte
5.4.2 How Tablets Can Affect M-Commerce
5.4.3 Next Generation Devices (What’s Beyond Tablet And Cell Phones..?)
5.4.4 M2M Evolution
5.4.5 The Major Components Of M2M
5.4.6 Wireless M2M Devices
5.4.7 Wireless Transport Of M2M Data To And From The Monitoring Facility
5.4.8 Mobile Payment
5.4.9 Mobile Payment Methods
5.4.10 “in-band” Payment Method
5.4.11 Common Issues Of Mobile Payment
5.4.12 Payment Lifecycle
5.4.13 Mobile Payment Value Chain
5.4.14 Mobile Payment Systems
5.4.15 Current M-payment Market
5.4.16 M-payment Analysis
5.4.17 Money Transfers
5.4.18 The M-banking Regional Market And Service Providers
5.4.19 Money Transfers Environment
5.4.20 M-banking Ecosystem
5.4.21 M-banking Stakeholders
5.4.22 Advantages Of The M-payments Systems
5.4.23 Mobile Ticketing Market 2012-2017
5.4.24 Mobile Tickets Case Studies
5.4.25 Conclusion
6.0 Google Effect On The Mobile Commerce Industry
6.1 Google As MVNO
6.2 Google As A VNO: Cloud And Applications
6.2.1 Google In The Cloud: Potential Network Advantages
6.2.2 Google In The Cloud: Incumbent Network Operator Implications
6.2.3 Google Applications As A Platform To Incumbent Operators’ Networks

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