Personalized Nutrition Market by Product Type (Active Measurement and Standard Measurement), Application, End Use (Direct-to-Consumer, Wellness & Fitness Centers, Hospitals & Clinics, and Institutions), Form and Region - Global Forecast to 2027

Personalized Nutrition Market by Product Type (Active Measurement and Standard Measurement), Application, End Use (Direct-to-Consumer, Wellness & Fitness Centers, Hospitals & Clinics, and Institutions), Form and Region - Global Forecast to 2027

According to MarketsandMarkets, the global personalized nutrition market size is estimated to be valued at USD 11.3 Billion in 2022. It is projected to reach USD 23.3 Billion by 2027, recording a CAGR of 15.5%, in terms of value. There is convincing evidence that adopting a proper lifestyle (including nutrition) can be more beneficial than pharmacological treatment in the prevention of diseases in susceptible patients. Dietary elements are known to play a role in health and diseases. Dietary guidelines that are too generalized have little effect and frequently only slightly increase food intake. Thus, personalizing dietary advice by considering the recipients’ unique traits may boost motivation for dietary adjustments.

“By product type, active measurement is projected to account for the largest market share during the forecast period.”

Based on product type, the active measurement segment is projected to account for the largest share in the market during the forecast period. Rising health concerns have encouraged people to adapt to personalized and specific diets, such as keto, paleo, and plant-based diets, which are projected to drive the demand for personalized nutrition programs. Moreover, changing lifestyle patterns have led adults to use apps for personalized nutrition. These factors are projected to drive the demand for active measurement tools in the personalized nutrition market.

“By application, the standard supplements segment is forecasted to account for the largest market share during the review period.”

Shifting consumer demands are encouraging health-enriching choices, which provide an opportunity to develop personalized solutions for addressing health issues. Consumers seek to obtain tailor-made solutions as a part of their daily routine. With the changing consumer preferences, the demand for dietary, nutritional, and food-based supplements is projected to remain high.

“By end use, the direct-to-consumer segment is forecasted to account for the largest share in the market.”

Consumers are becoming aware of their body type and are curious to know about the solutions available. The adaptability among consumers for personalized nutrition and changing requirements are some of the major factors that are projected to drive the growth of the direct-to-customer segment in the personalized nutrition market.

“By form, the tablets segment is forecasted to account for the largest market share during the review period.”

The compressibility of tablets ensures that they can hold more nutrients than a capsule while being compact and providing long-lasting benefits. Moreover, tablets can be crushed and mixed into a drink for those who cannot swallow pills. These factors drive the growth of the segment in the global personalized nutrition market.

“North America is projected to account for the largest share in the personalized nutrition market during the forecast period.”

The rising incomes in North America will contribute to the increasing buying power of consumers, which, in turn, will enable them to purchase personalized diets according to their preferences. The region is witnessing increased obesity rates, which is further projected to drive the demand for personalized nutrition. Hectic and busier lifestyles have encouraged consumers in the region to move toward dietary supplements tailored to their specific needs.

Break-up of Primaries

By Company Type: Tier 1 – 30%, Tier 2 – 25%, and Tier 3 – 45%

By Designation: Manager - 25%, CXOs – 40%, and Executives – 35%

By Region: Asia Pacific – 40%, Europe - 30%, North America - 16%, and RoW - 14%

Leading players profiled in this report include the following:

BASF SE (Germany)

DSM (Netherlands)

Herbalife Nutrition Ltd. (US)

Amway (US)

DNAfit (UK)

Wellness Coaches USA, LLC. (US)

Atlas Biomed (UK)

Care/of (US)

Viome Life Sciences, Inc. (US)

Persona Nutrition (US)

Balchem Corporation (US)

Zipongo, Inc. (US)

Research Coverage

This report segments the personalized nutrition market based on product type, application, end use, form, and region. In terms of insights, this research report focuses on various levels of analyses—competitive landscape, pricing insights, end-use analysis, and company profiles—which together comprise and discuss the basic views on the emerging & high-growth segments of the personalized nutrition market, high-growth regions, countries, industry trends, drivers, restraints, opportunities, and challenges.

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