Personalized Nutrition Market by Product (Products, Services, Digital Tools), Application (General Lifestyle, Beauty, Skin & Longevity, Weight Management & Metabolic Health), End-use, Personalization Basis, Type, & Region - Global Forecast to 2030

The market for personalized nutrition is estimated to be USD 15.79 billion in 2025 and is projected to reach USD 30.94 billion by 2030, at a CAGR of 14.4% during the forecast period. The personalized nutrition market is expanding rapidly, driven by rising consumer awareness of health, preventive healthcare, and technological advancements in genomics and digital health platforms. Consumers increasingly demand customized diet plans, supplements, and functional foods tailored to individual genetics, lifestyle, and health conditions. North America leads due to its high healthcare spending and the adoption of digital solutions, while the Asia Pacific is the fastest-growing region, fueled by urbanization and the prevalence of chronic diseases. Key players include food, nutraceutical, and tech companies offering DNA-based testing, mobile apps, and wearable integration. Despite opportunities, high costs and regulatory complexities remain challenges to market growth.

“The beauty, skin, & longevity application segment is projected to register a significant CAGR during the forecast period.”

The beauty, skin, & longevity segment is emerging as the fastest-growing application within the personalized nutrition market, fueled by the rising convergence of wellness, aesthetics, and preventative healthcare. Consumers are increasingly shifting toward holistic approaches that address not only external beauty but also internal health, with nutrition playing a central role in supporting skin vitality, hair strength, and healthy aging. Advances in nutrigenomics, microbiome analysis, and digital diagnostics are enabling companies to create tailored solutions such as collagen-based supplements, antioxidant-rich formulations, and personalized vitamin blends that cater to individual needs for skin elasticity, hydration, and anti-aging benefits. Younger demographics, particularly millennials and Gen Z, are driving demand for preventive beauty solutions that integrate nutrition into daily self-care routines, while aging populations are seeking longevity-focused interventions to maintain quality of life.

“By personalization basis, the microbiome-based personalization segment is projected to witness a significant CAGR during the forecast period.”

Growing scientific evidence linking gut health with immunity, metabolic function, mental wellbeing, and skin vitality has created strong consumer interest in microbiome-targeted solutions. With the human microbiome being unique to each individual, companies are leveraging advanced sequencing technologies and AI-driven analysis to provide customized dietary supplements, probiotics, prebiotics, and functional foods tailored to specific microbiome profiles. Rising incidence of lifestyle-related disorders, such as obesity, diabetes, and gastrointestinal issues, is further fueling demand for microbiome-based interventions as consumers look for natural, preventive, and scientifically validated options. The segment also benefits from rapid innovation, including at-home microbiome testing kits, integration with digital platforms, and real-time data collection that translates into actionable dietary recommendations.

“Asia Pacific is expected to exhibit the fastest growth rate during the forecast period.”

The Asia Pacific (APAC) region is projected to be the fastest-growing market for personalized nutrition between 2025 and 2030, driven by rapid urbanization, rising disposable incomes, and a growing middle-class population increasingly focused on preventive healthcare and wellness. The region faces a dual challenge of escalating lifestyle-related diseases such as diabetes, obesity, and cardiovascular disorders, alongside strong cultural traditions linking diet with health, making it a fertile ground for personalized solutions. Consumers in countries like China, Japan, South Korea, and India are embracing digital health platforms, wearable devices, and at-home testing kits that provide customized dietary and supplement recommendations. Japan and South Korea lead in technological adoption, with advanced integration of nutrigenomics, microbiome testing, and functional foods, while China is seeing a surge in demand through e-commerce and direct-to-consumer personalized nutrition products. India and Southeast Asia are emerging hotspots due to rising awareness of nutrition-related disorders and the increasing penetration of mobile health apps.

In-depth interviews were conducted with chief executive officers (CEOs), directors, and other executives from various key organizations operating in the personalized nutrition market:

• By Company Type: Tier 1 – 25%, Tier 2 – 45%, and Tier 3 – 30%
• By Designation: CXOs – 20%, Managers – 50%, Executives- 30%
• By Region: North America – 25%, Europe – 30%, Asia Pacific – 20%, South America – 15%, and Rest of the World –10%

Prominent companies in the market include Abbott (US), Nestlé Health Science (Switzerland), Medtronic (Ireland/US operations), 23andMe (US), Prenetics (Hong Kong), ZOE (UK), Viome (US), InsideTracker (US), Nutrigenomix (Canada), and Nature’s Way (US).

Other players include Rootine (US), Sun Genomics (US), Seed Health (US), EatLove (US), Suggestic (US), Noom (US), Oviva (Switzerland/UK), SelfDecode (US), GenoPalate (US), Orig3n (US), Superpower (US), Alba Health (US), Season Health (US), Levels (US), Nutripal (India), Nutrigenie (US), myDNA (Australia), CarePredict (US), and Thryve (US).

Research Coverage:

This research report categorizes the personalized nutrition market by product (products, services, digital tools/platforms), application (general lifestyle, weight management & metabolic health, sports & fitness performance, clinical nutrition & disease management, life-stage & special populations, beauty, skin, & longevity), personalization basis (general lifestyle genetic/nutrigenomic, microbiome-based, biomarker/blood-based, physiological/wearable-based, behavioral & dietary log-based, demographic/lifestyle-based), end-use (direct consumers, patient, sports & fitness users, corporate & insurers), type (standard, active), and region (North America, Europe, Asia Pacific, South America, and Rest of the World). The report's scope encompasses detailed information on the major factors, including drivers, restraints, challenges, and opportunities, that influence the market's growth. A detailed analysis of the key industry players has been done to provide insights into their business overview, services, key strategies, contracts, partnerships, agreements, new service launches, mergers and acquisitions, and recent developments associated with the personalized nutrition market. This report covers a competitive analysis of upcoming startups in the personalized nutrition market ecosystem. Furthermore, the study covers industry-specific trends, including technology analysis, ecosystem and market mapping, patent analysis, and regulatory landscape, among others.

Reasons to buy this report:

The report will help the market leaders/new entrants in this market with information on the closest approximations of the revenue numbers for the overall personalized nutrition market and the subsegments. This report will help stakeholders understand the competitive landscape and gain more insights to position their businesses better and plan suitable go-to-market strategies. The report also helps stakeholders understand the pulse of the market and provides them with information on key market drivers, restraints, challenges, and opportunities.

The report provides insights into the following points:

• Analysis of key drivers (shift in consumer preferences due to the rise in health awareness), restraints (inflated cost of personalized testing and nutrition plans), opportunities (increasing innovations and advancements in technologies), and challenges (presence of regulations in the personalized nutrition market) influencing the growth of the personalized nutrition market.
• New Product Launch/Innovation: Detailed insights into research & development activities and new product launches in the personalized nutrition market.
• Market Development: Comprehensive information about lucrative markets – the report analyzes the personalized nutrition across varied regions.
• Market Diversification: Exhaustive information about new services, untapped geographies, recent developments, and investments in the personalized nutrition market.
• Competitive Assessment: In-depth assessment of market shares, growth strategies, product offerings, brand/product comparison, and product food prints of leading players such as Abbott (US), Nestlé Health Science (Switzerland), Medtronic (Ireland/USA operations), 23andMe (US), Prenetics (Hong Kong), ZOE (UK), Viome (US), InsideTracker (US), Nutrigenomix (Canada), Nature’s Way (US), and other players in the personalized nutrition market.

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