Product Consumption Market Research Reports & Industry Analysis

Sustainability in Germany Over half of German consumers reduce food waste and plastic use, while being wary of their impact on the planet; shaping sustainable shopping decisions. Due to the rise of consumers avoiding meat, with over 30% being Meat Avoiders, Vegan and Vegetarian claims are rising, wi ...

Megatrends: Understanding Sustainable Consumers 2023 Amid rising inflation, consumers are favoring affordable, sustainable solutions and adopting greener lifestyles. For businesses, it's crucial to segment consumers based on their eco-friendly traits and preferences. This report provides insights in ...

Megatrends: Diversity and Inclusion Impact on Consumer Goods and Services Categories The US Supreme Court's Affirmative Action ruling impacts corporate Diversity and Inclusion initiatives, yet the consumer demand for inclusive products and services remains robust, fuelled by the trends towards indiv ...

Sustainability in Hong Kong, China While the majority of consumers in Hong Kong try to positively impact the planet, apathy has risen, with under half believing their actions can make a difference. Despite this, almost 40% of consumers identify as being Meat Avoiders. This creates opportunities for ...

Sustainability in Poland Over 60% of consumers in Poland reduce food waste and recycle items, while the majority aim to positively impact the planet, shaping their sustainable purchasing decisions. These habits have led over 40% of consumers to identify as Zero Wasters, creating opportunities to exp ...

Sustainability in Singapore The majority of consumers in Singapore try to positively impact the planet, leading to a rising amount of Meat Avoiders, who are willing to pay more for sustainable options. Utilising the vegetarian claim would appeal to these consumers, while vegetarian SKUs can be launc ...

Sustainability in Indonesia Reducing plastic use and reducing food waste is well-established in Indonesia, with over 40% of consumers identifying as Zero Wasters. This creates substantial opportunities, as half of these consumers are willing to pay more for sustainable goods. Staple Foods is the lar ...

Megatrends in Colombia This megatrend report highlights long-term trends resulting from shifts in consumer values and behaviors. It provides a summary of Euromonitor International’s 10 megatrends and insights as to how each trend has manifested in Colombia Euromonitor's Megatrends in Colombia report ...

Beer Market Research Report Information Forecast till 2030 Beer Market Research Report Information Forecast till 2030 Market Overview Beer Market is anticipated to register a notable CAGR of 6.64% during the forecast period of 2022-2030. The Beer Market has seen critical development throughout the c ...

Top Global Consumer Trends 2024This report provides an overview of Euromonitor’s Global Consumer Trends for 2024, the consumer-driven trends expected to have the most impact on business in the year ahead, outlining important insights into consumers’ values and shopping motivations. Strategy Briefing ...

Megatrends: Shopper Reinvented – Impact on Consumer Goods and Services Categories In 2023, COVID-19 began to fade from public consciousness, just as economic concerns became more pressing for many. Consumers everywhere have been adjusting their shopping behaviour to reflect this new reality. Althoug ...

Premiumization and Indulgence - Consumer TrendSights Analysis, 2023 Summary Trendsights Analysis on Premiumization & Indulgence explores how consumers seek premium products in all categories in the market. The trend is a part of the Sensory & Indulgence mega-trend, and focuses on how brands provide ...

Staple Foods in the US Similar to 2022, 2023 is set to be a challenging year for staple foods. While most of the supply chain issues from the pandemic have subsided, commodities still present an issue, some to more elevated levels, due to the persistence of the war in Ukraine as well as an unprecede ...

Experience Economy - Consumer TrendSights Analysis, 2023 Summary Trendsights Analysis on Experience Economy focuses on how consumers are becoming less materialistic and start looking for more immersive experiences. The trend is part of the Sensory & Indulgence mega-trend, and explores the growing de ...

Gender Identity - Consumer TrendSights Analysis, 2023 Summary Trendsights Analysis on Gender Identity analyses how blurring the boundaries between genders shapes the demands of a modern consumer. The trend is a part of the Individualism & Expression and Demographics mega-trends, and focuses on how g ...

What Opportunities do Planned Impulse Occasions Offer Food and Drinks Brands? Summary This report explores how impulse shopping is evolving in a digital shopping landscape. Sitting at the intersection of planned and impulse shopping behaviors are “planned impulse” purchases, which reflect elements o ...

Rapidly Aging Demographics and Opportunities from the Global Silver Economy-2050 The aging phenomenon is rapidly changing the face of demographics and consumer markets globally, with the global elderly to touch 2.1 billion persons by 2050. Aside from Western economies, which have traditionally been ...

Affordability, Value and the Cost of Living: Where Do Opportunities Lie? Rising costs of living pose challenges globally, but companies can find opportunities in several categories, essential and discretionary, especially in underpenetrated fast-growing markets. By considering category adjacencies a ...

Novel and Experimental - Consumer TrendSights Analysis, 2023 Summary Novel & Experimental is one of the 63 sub-trends that GlobalData covers as part of our TrendSights series of Consumer Insight studies. The analysis covers what the trend is, why it is important, who is most influenced by it and how ...

World Market for Consumer Finance The world market for consumer finance continues to see card and electronic payment value grow for consumers around the world as consumer confidence strengthens. Card payment value growth over the forecast period is expected to be driven by credit card functions whil ...

New Product Development Opportunities from the Rise of Solo Households Summary This report investigates the impact of a rising number of solo households on household care brands and how they can respond. The number of solo households is growing globally, with millennials and boomers comprising the h ...

Consumer Market Flashpoints: Rising Inequality In the upcoming years, consumers and businesses face an array of challenges, with rising income inequality being among the key ones. Nevertheless, addressing the income inequality through catering to the Bottom of the Pyramid and the Middle Class consum ...

Megatrends: Sustainable Living - Impact on Consumer Goods and Service Categories Despite rising living costs, consumers are still committed to sustainability, and are seeking corporate action on this. While businesses are launching eco-friendly products, premium pricing remains a challenge. Pressure ...

Megatrends: Pursuit of Value Impact on Consumer Goods and Services Categories Consumers are actively searching for value, economising and saving money not only out of the need to stretch limited resources amid the cost-of-living crisis, but also as a result of the value shift towards conscious consu ...

Vietnam Cities Review Ho Chi Minh City and Hanoi are Vietnam’s most economically vibrant cities. Going forward, the populations of Vietnamese cities will continue to expand, with a relatively youthful demographic profile. However, the anticipated rapid economic development is expected to place incre ...