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Wine in Italy

Publisher MarketLine
Published May 15, 2025
Length 34 Pages
SKU # MTLN20202924

Description

Wine in Italy

Summary

Wine in Italy industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value and volume 2019-24, and forecast to 2029). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights
  • The wine market consists of the sale of still wine, sparkling wine, and fortified wine. The market is valued according to retail selling price (RSP) and includes any applicable taxes. All currency conversions used in the creation of this report have been calculated using the constant annual average 2024 exchange rates.
  • The Italian Wine market recorded revenues of $36,922.1 million in 2024, representing a negative compound annual growth rate (CAGR) of 1.8% between 2019-24.
  • Market consumption volumes declined with a negative CAGR of 1.5% between 2019-24, reaching a total of 2,035.6 million liters in 2024.
  • The Italian wine market recorded contraction during 2019-24 due to unfavourable economic conditions, rising inflation, and a shift in consumers' purchasing behaviour, including buying less or not buying at all.
Scope
  • Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the wine market in Italy
  • Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the wine market in Italy
  • Leading company profiles reveal details of key wine market players’ global operations and financial performance
  • Add weight to presentations and pitches by understanding the future growth prospects of the Italy wine market with five year forecasts by both value and volume
Reasons to Buy
  • What was the size of the Italy wine market by value in 2024?
  • What will be the size of the Italy wine market in 2029?
  • What factors are affecting the strength of competition in the Italy wine market?
  • How has the market performed over the last five years?
  • Who are the top competitors in Italy's wine market?

Table of Contents

34 Pages
1 Executive Summary
1.1. Market value
1.2. Market value forecast
1.3. Market volume
1.4. Market volume forecast
1.5. Category segmentation
1.6. Geography segmentation
1.7. Market share
1.8. Market rivalry
1.9. Competitive landscape
2 Market Overview
2.1. Market definition
2.2. Market analysis
3 Market Data
3.1. Market value
3.2. Market volume
4 Market Segmentation
4.1. Category segmentation
4.2. Geography segmentation
4.3. Market distribution
5 Market Outlook
5.1. Market value forecast
5.2. Market volume forecast
6 Five Forces Analysis
6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry
7 Competitive Landscape
7.1. Market share
7.2. Who are the leading players in the Italian wine market?
7.3. Which companies have been most successful in increasing their market shares during 2019-24?
7.4. Which companies market shares have suffered over the same period?
7.5. What have been the most significant M&A deals in the Italian wine market during (2021-24)?
8 Company Profiles
8.1. CAVIRO Soc. Coop. A r. l.
8.2. Cantine Riunite & Civ Soc.coop.agr
8.3. Gruppo Italiano Vini Spa
8.4. Giacosa Fratelli Srl
9 Macroeconomic Indicators
9.1. Country data
10 Appendix
10.1. Methodology
10.2. Industry associations
10.3. Related MarketLine research
10.4. About MarketLine
List of Tables
Table 1: Italy wine market value: $ million, 2019-24
Table 2: Italy wine market volume: million liters, 2019-24
Table 3: Italy wine market category segmentation: % share, by value, 2019-24
Table 4: Italy wine market category segmentation: $ million, 2019-24
Table 5: Italy wine market geography segmentation: $ million, 2024
Table 6: Italy wine market distribution: % share, by volume, 2024
Table 7: Italy wine market value forecast: $ million, 2024-29
Table 8: Italy wine market volume forecast: million liters, 2024-29
Table 9: Italy wine market share: % share, by volume, 2024
Table 10: CAVIRO Soc. Coop. A r. l.: Key Facts
Table 11: Cantine Riunite & Civ Soc.coop.agr: Key Facts
Table 12: Gruppo Italiano Vini Spa: Key Facts
Table 13: Gruppo Italiano Vini Spa: Key Employees
Table 14: Giacosa Fratelli Srl: Key Facts
Table 15: Italy Size of Population (Million), 2020-24
Table 16: Italy Real GDP (Constant 2010 Prices, $ Billion), 2020-24
Table 17: Italy GDP (Current Prices, $ Billion), 2020-24
Table 18: Italy Inflation, 2020-24
Table 19: Italy Consumer Price Index (Absolute), 2020-24
Table 20: Italy Exchange Rate, 2019-24
List of Figures
Figure 1: Italy wine market value: $ million, 2019-24
Figure 2: Italy wine market volume: million liters, 2019-24
Figure 3: Italy wine market category segmentation: $ million, 2019-24
Figure 4: Italy wine market geography segmentation: % share, by value, 2024
Figure 5: Italy wine market distribution: % share, by volume, 2024
Figure 6: Italy wine market value forecast: $ million, 2024-29
Figure 7: Italy wine market volume forecast: million liters, 2024-29
Figure 8: Forces driving competition in the wine market in Italy, 2024
Figure 9: Drivers of buyer power in the wine market in Italy, 2024
Figure 10: Drivers of supplier power in the wine market in Italy, 2024
Figure 11: Factors influencing the likelihood of new entrants in the wine market in Italy, 2024
Figure 12: Factors influencing the threat of substitutes in the wine market in Italy, 2024
Figure 13: Drivers of degree of rivalry in the wine market in Italy, 2024
Figure 14: Italy wine market share: % share, by volume, 2024

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