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Travel & Tourism in Malaysia

Publisher MarketLine
Published Nov 13, 2025
Length 42 Pages
SKU # MTLN20768221

Description

Travel & Tourism in Malaysia

Summary

Travel & Tourism in Malaysia industry profile provides top-line qualitative and quantitative summary information including: market size (value 2019-24, and forecast to 2029). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights
  • The travel & tourism industry is segmented into passenger airlines, passenger rail, foodservice, hotels & motels, and travel intermediaries.
  • The Malaysian travel & tourism industry recorded revenues of $26.5 billion in 2024, representing a negative compound annual growth rate (CAGR) of 0.8% between 2019 and 2024.
  • The hotels & motels segment accounted for the industry's largest proportion in 2024, with total revenues of $8 billion, equivalent to 30.2% of the industry's overall value.
  • In 2024, Malaysia accounted for a share of 1.7% of the Asia-Pacific travel & tourism industry.
Scope
  • Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the travel & tourism market in Malaysia
  • Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the travel & tourism market in Malaysia
  • Leading company profiles reveal details of key travel & tourism market players’ global operations and financial performance
  • Add weight to presentations and pitches by understanding the future growth prospects of the Malaysia travel & tourism market with five year forecasts
Reasons to Buy
  • What was the size of the Malaysia travel & tourism market by value in 2024?
  • What will be the size of the Malaysia travel & tourism market in 2029?
  • What factors are affecting the strength of competition in the Malaysia travel & tourism market?
  • How has the market performed over the last five years?
  • What are the main segments that make up Malaysia's travel & tourism market?

Table of Contents

42 Pages
1 Executive Summary
1.1. Market value
1.2. Market value forecast
1.3. Category segmentation
1.4. Geography segmentation
1.5. Market rivalry
1.6. Competitive landscape
2 Market Overview
2.1. Market definition
2.2. Market analysis
3 Market Data
3.1. Market value
4 Market Segmentation
4.1. Category segmentation
4.2. Geography segmentation
5 Market Outlook
5.1. Market value forecast
6 Five Forces Analysis
6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry
7 Competitive Landscape
7.1. Who are the leading players?
7.2. What are the strategies of the leading players?
7.3. What are the recent developments in the industry?
8 Company Profiles
8.1. Marriott International Inc
8.2. Agoda Company Pte Ltd
8.3. AirAsia X Bhd
8.4. QSR Brands (M) Holdings Sdn Bhd
9 Macroeconomic Indicators
9.1. Country data
10 Appendix
10.1. Methodology
10.2. Industry associations
10.3. Related MarketLine research
10.4. About MarketLine
List of Tables
Table 1: Malaysia travel & tourism industry value: $ million, 2019-24
Table 2: Malaysia travel & tourism industry category segmentation: % share, by value, 2019-24
Table 3: Malaysia travel & tourism industry category segmentation: $ million, 2019-24
Table 4: Malaysia travel & tourism industry geography segmentation: $ million, 2024
Table 5: Malaysia travel & tourism industry value forecast: $ million, 2024-29
Table 6: Marriott International Inc: Key Facts
Table 7: Marriott International Inc: Annual Financial Ratios
Table 8: Marriott International Inc: Key Employees
Table 9: Marriott International Inc: Key Employees Continued
Table 10: Marriott International Inc: Key Employees Continued
Table 11: Agoda Company Pte Ltd: Key Facts
Table 12: Agoda Company Pte Ltd: Key Employees
Table 13: AirAsia X Bhd: Key Facts
Table 14: AirAsia X Bhd: Annual Financial Ratios
Table 15: AirAsia X Bhd: Key Employees
Table 16: QSR Brands (M) Holdings Sdn Bhd: Key Facts
Table 17: QSR Brands (M) Holdings Sdn Bhd: Key Employees
Table 18: Malaysia Size of Population (Million), 2020-24
Table 19: Malaysia Real GDP (Constant 2010 Prices, $ Billion), 2020-24
Table 20: Malaysia GDP (Current Prices, $ Billion), 2020-24
Table 21: Malaysia Inflation, 2020-24
Table 22: Malaysia Consumer Price Index (Absolute), 2020-24
Table 23: Malaysia Exchange Rate, 2019-24
List of Figures
Figure 1: Malaysia travel & tourism industry value: $ million, 2019-24
Figure 2: Malaysia travel & tourism industry category segmentation: $ million, 2019-24
Figure 3: Malaysia travel & tourism industry geography segmentation: % share, by value, 2024
Figure 4: Malaysia travel & tourism industry value forecast: $ million, 2024-29
Figure 5: Forces driving competition in the travel & tourism industry in Malaysia, 2024
Figure 6: Drivers of buyer power in the travel & tourism industry in Malaysia, 2024
Figure 7: Drivers of supplier power in the travel & tourism industry in Malaysia, 2024
Figure 8: Factors influencing the likelihood of new entrants in the travel & tourism industry in Malaysia, 2024
Figure 9: Factors influencing the threat of substitutes in the travel & tourism industry in Malaysia, 2024
Figure 10: Drivers of degree of rivalry in the travel & tourism industry in Malaysia, 2024

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