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Publishing in China

Publisher MarketLine
Published Dec 31, 2025
Length 42 Pages
SKU # MTLN20937141

Description

Publishing in China

Summary

Publishing in China industry profile provides top-line qualitative and quantitative summary information including: market size (value 2019-24, and forecast to 2029). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights
  • The publishing market is segmented into books, newspapers, and magazines. The books segment scope includes both physical and e-books. Physical books cover atlases, dictionaries, encyclopaedias, textbooks, guidebooks, musical scores, maps, fiction, and non-fiction. The e-books consist of electronic books that can be read on computers or other electronic devices, such as tablets. Both the newspaper and magazines segments include revenues generated from circulation, advertising, and online subscriptions.
  • The Chinese publishing market recorded revenues of $41.9 billion in 2024, representing a compound annual growth rate (CAGR) of 0.7% between 2019 and 2024.
  • The books segment accounted for the market's largest proportion in 2024, with total revenues of $39.0 billion, equivalent to 93.0% of the market's overall value.
  • China accounted for a share of 37.1% of the Asia-Pacific publishing market in 2024.
Scope
  • Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the publishing market in China
  • Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the publishing market in China
  • Leading company profiles reveal details of key publishing market players’ global operations and financial performance
  • Add weight to presentations and pitches by understanding the future growth prospects of the China publishing market with five year forecasts
Reasons to Buy
  • What was the size of the China publishing market by value in 2024?
  • What will be the size of the China publishing market in 2029?
  • What factors are affecting the strength of competition in the China publishing market?
  • How has the market performed over the last five years?
  • What are the main segments that make up China's publishing market?

Table of Contents

42 Pages
1 Executive Summary
1.1. Market value
1.2. Market value forecast
1.3. Category segmentation
1.4. Geography segmentation
1.5. Market rivalry
1.6. Competitive landscape
2 Market Overview
2.1. Market definition
2.2. Market analysis
3 Market Data
3.1. Market value
4 Market Segmentation
4.1. Category segmentation
4.2. Geography segmentation
5 Market Outlook
5.1. Market value forecast
6 Five Forces Analysis
6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry
7 Competitive Landscape
7.1. Who are the leading players?
7.2. What are the strengths and strategies of the leading players?
7.3. What are the recent developments in the market?
7.4. What are the challenges in the market?
8 Company Profiles
8.1. Jiangsu Phoenix Publishing and Media Corp Ltd
8.2. China South Publishing & Media Group Co Ltd
8.3. Shandong Publishing Media Co Ltd
8.4. Zhejiang Publishing & Media Co Ltd
9 Macroeconomic Indicators
9.1. Country data
10 Appendix
10.1. Methodology
10.2. Industry associations
10.3. Related MarketLine research
10.4. About MarketLine
List of Tables
Table 1: China publishing market value: $ million, 2019-24
Table 2: China publishing market category segmentation: % share, by value, 2019-24
Table 3: China publishing market category segmentation: $ million, 2019-24
Table 4: China publishing market geography segmentation: $ million, 2024
Table 5: China publishing market value forecast: $ million, 2024-29
Table 6: Jiangsu Phoenix Publishing and Media Corp Ltd: Key Facts
Table 7: Jiangsu Phoenix Publishing and Media Corp Ltd: Annual Financial Ratios
Table 8: Jiangsu Phoenix Publishing and Media Corp Ltd: Key Employees
Table 9: China South Publishing & Media Group Co Ltd: Key Facts
Table 10: China South Publishing & Media Group Co Ltd: Annual Financial Ratios
Table 11: China South Publishing & Media Group Co Ltd: Key Employees
Table 12: Shandong Publishing Media Co Ltd: Key Facts
Table 13: Shandong Publishing Media Co Ltd: Annual Financial Ratios
Table 14: Shandong Publishing Media Co Ltd: Key Employees
Table 15: Zhejiang Publishing & Media Co Ltd: Key Facts
Table 16: Zhejiang Publishing & Media Co Ltd: Annual Financial Ratios
Table 17: Zhejiang Publishing & Media Co Ltd: Key Employees
Table 18: China Size of Population (Million), 2020-24
Table 19: China Real GDP (Constant 2010 Prices, $ Billion), 2020-24
Table 20: China GDP (Current Prices, $ Billion), 2020-24
Table 21: China Inflation, 2020-24
Table 22: China Consumer Price Index (Absolute), 2020-24
Table 23: China Exchange Rate, 2019-24
List of Figures
Figure 1: China publishing market value: $ million, 2019-24
Figure 2: China publishing market category segmentation: $ million, 2019-24
Figure 3: China publishing market geography segmentation: % share, by value, 2024
Figure 4: China publishing market value forecast: $ million, 2024-29
Figure 5: Forces driving competition in the publishing market in China, 2024
Figure 6: Drivers of buyer power in the publishing market in China, 2024
Figure 7: Drivers of supplier power in the publishing market in China, 2024
Figure 8: Factors influencing the likelihood of new entrants in the publishing market in China, 2024
Figure 9: Factors influencing the threat of substitutes in the publishing market in China, 2024
Figure 10: Drivers of degree of rivalry in the publishing market in China, 2024

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