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Nigeria Consumer Electronics Retail Market Summary, Competitive Analysis and Forecast to 2027

Publisher MarketLine
Published Oct 27, 2023
Length 34 Pages
SKU # MTLN18397119

Description

Nigeria Consumer Electronics Retail Market Summary, Competitive Analysis and Forecast to 2027


Summary

Consumer Electronics Retail in Nigeria industry profile provides top-line qualitative and quantitative summary information including: market size (value 2017-22, and forecast to 2027). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights
  • The consumer electronics retail market comprises the sales of communications equipment, computer hardware and software, consumer electronics, household appliances, and photographic equipment.
  • The Nigerian consumer electronics market had total revenues of $4.7 billion in 2022, representing a compound annual growth rate (CAGR) of 3.4% between 2017 and 2022.
  • The consumer electronics segment accounted for the market's largest proportion in 2022, with total revenues of $2 billion, equivalent to 42.3% of the market's overall value.
  • According to the Central Bank of Nigeria Economic Report November 2022, the economic outlook is comparatively positive. Consumer confidence and ongoing broad-based policy support the economy, and these factors contributed to growth in the Nigerian consumer electronics market.
Scope
  • Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the consumer electronics retail market in Nigeria
  • Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the consumer electronics retail market in Nigeria
  • Leading company profiles reveal details of key consumer electronics retail market players’ global operations and financial performance
  • Add weight to presentations and pitches by understanding the future growth prospects of the Nigeria consumer electronics retail market with five year forecasts
Reasons to Buy
  • What was the size of the Nigeria consumer electronics retail market by value in 2022?
  • What will be the size of the Nigeria consumer electronics retail market in 2027?
  • What factors are affecting the strength of competition in the Nigeria consumer electronics retail market?
  • How has the market performed over the last five years?
  • What are the main segments that make up Nigeria's consumer electronics retail market?

Table of Contents

34 Pages
1 Executive Summary
1.1. Market value
1.2. Market value forecast
1.3. Category segmentation
1.4. Geography segmentation
1.5. Market rivalry
1.6. Competitive landscape
2 Market Overview
2.1. Market definition
2.2. Market analysis
3 Market Data
3.1. Market value
4 Market Segmentation
4.1. Category segmentation
4.2. Geography segmentation
4.3. Market distribution
5 Market Outlook
5.1. Market value forecast
6 Five Forces Analysis
6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry
7 Competitive Landscape
7.1. Who are the leading players?
7.2. How is ecommerce affecting competition in this market?
7.3. What has been the most significant partnership/agreement over the last year?
7.4. How has the Russia-Ukraine conflict affected leading players?
8 Company Profiles
8.1. Jumia Nigeria Limited
9 Macroeconomic Indicators
9.1. Country data
10 Appendix
10.1. Methodology
10.2. Industry associations
10.3. Related MarketLine research
10.4. About MarketLine
List of Tables
Table 1: Nigeria consumer electronics retail market value: $ million, 2017-22
Table 2: Nigeria consumer electronics retail market category segmentation: % share, by value, 2017-2022
Table 3: Nigeria consumer electronics retail market category segmentation: $ million, 2017-2022
Table 4: Nigeria consumer electronics retail market geography segmentation: $ million, 2022
Table 5: Nigeria consumer electronics retail market distribution: % share, by value, 2022
Table 6: Nigeria consumer electronics retail market value forecast: $ million, 2022-27
Table 7: EVETECH Pty Ltd: key facts
Table 8: Jumia Nigeria Limited: key facts
Table 9: Jumia Nigeria Limited: Key Employees
Table 10: Nigeria size of population (million), 2018-22
Table 11: Nigeria gdp (constant 2005 prices, $ billion), 2018-22
Table 12: Nigeria gdp (current prices, $ billion), 2018-22
Table 13: Nigeria inflation, 2018-22
Table 14: Nigeria consumer price index (absolute), 2018-22
Table 15: Nigeria exchange rate, 2018-22
List of Figures
Figure 1: Nigeria consumer electronics retail market value: $ million, 2017-22
Figure 2: Nigeria consumer electronics retail market category segmentation: $ million, 2017-2022
Figure 3: Nigeria consumer electronics retail market geography segmentation: % share, by value, 2022
Figure 4: Nigeria consumer electronics retail market distribution: % share, by value, 2022
Figure 5: Nigeria consumer electronics retail market value forecast: $ million, 2022-27
Figure 6: Forces driving competition in the consumer electronics retail market in Nigeria, 2022
Figure 7: Drivers of buyer power in the consumer electronics retail market in Nigeria, 2022
Figure 8: Drivers of supplier power in the consumer electronics retail market in Nigeria, 2022
Figure 9: Factors influencing the likelihood of new entrants in the consumer electronics retail market in Nigeria, 2022
Figure 10: Factors influencing the threat of substitutes in the consumer electronics retail market in Nigeria, 2022
Figure 11: Drivers of degree of rivalry in the consumer electronics retail market in Nigeria, 2022

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