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Mobile Phones in Japan

Publisher MarketLine
Published Jun 12, 2025
Length 45 Pages
SKU # MTLN20391079

Description

Mobile Phones in Japan

Summary

Mobile Phones in Japan industry profile provides top-line qualitative and quantitative summary information including: market size (value 2019-24, and forecast to 2029). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights
  • The mobile phones market includes mobile phone service revenues and average minutes of usage (MOU). Market values include revenues from mobile service providers and other members of the mobile service value chain for the provision of mobile telephony services, excluding revenues from the sale of devices. Market volumes cover prepaid and postpaid, which consist of prepaid average monthly MOU and postpaid average monthly MOU. Minutes of use are made up of the average of voice minutes used in mobile subscriptions, including both incoming and outgoing calls, but not including M2M/IoT voice services.
  • The Japanese mobile phones market recorded revenues of $46.9 billion in 2024, representing a negative compound annual growth rate (CAGR) of 8.3% between 2019 and 2024.
  • Market consumption volumes declined with a negative CAGR of 2.9% between 2019 and 2024, reaching a total of 174.0 average MOU in 2024.
  • Japan accounted for 15.8% of the Asia-Pacific mobile phones market in 2024.
Scope
  • Save time carrying out entry-level research by identifying the size, growth, and leading players in the mobile phones market in Japan
  • Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the mobile phones market in Japan
  • Leading company profiles reveal details of key mobile phones market players’ global operations and financial performance
  • Add weight to presentations and pitches by understanding the future growth prospects of the Japan mobile phones market with five year forecasts
Reasons to Buy
  • What was the size of the Japan mobile phones market by value in 2024?
  • What will be the size of the Japan mobile phones market in 2029?
  • What factors are affecting the strength of competition in the Japan mobile phones market?
  • How has the market performed over the last five years?
  • How large is Japan’s mobile phones market in relation to its regional counterparts?

Table of Contents

45 Pages
1 Executive Summary
1.1. Market value
1.2. Market value forecast
1.3. Market volume
1.4. Market volume forecast
1.5. Category segmentation
1.6. Geography segmentation
1.7. Market rivalry
1.8. Competitive landscape
2 Market Overview
2.1. Market definition
2.2. Market analysis
3 Market Data
3.1. Market value
3.2. Market volume
4 Market Segmentation
4.1. Category segmentation
4.2. Geography segmentation
5 Market Outlook
5.1. Market value forecast
5.2. Market volume forecast
6 Five Forces Analysis
6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry
7 Competitive Landscape
7.1. Who are the leading players?
7.2. What strategies do the leading players follow?
7.3. What are the strengths of the leading players?
7.4. What are the recent developments?
8 Company Profiles
8.1. NTT DOCOMO Inc
8.2. KDDI Corp
8.3. SoftBank Corp
8.4. Rakuten Mobile Inc
9 Macroeconomic Indicators
9.1. Country data
10 Appendix
10.1. Methodology
10.2. Industry associations
10.3. Related MarketLine research
10.4. About MarketLine
List of Tables
Table 1: Japan mobile phones market value: $ billion, 2019-24
Table 2: Japan mobile phones market volume: average MOU, 2019-24
Table 3: Japan mobile phones market category segmentation: % share, by volume, 2019-24
Table 4: Japan mobile phones market category segmentation: average MOU, 2019-24
Table 5: Japan mobile phones market geography segmentation: $ billion, 2024
Table 6: Japan mobile phones market value forecast: $ billion, 2024-29
Table 7: Japan mobile phones market volume forecast: average MOU, 2024-29
Table 8: NTT DOCOMO Inc: Key Facts
Table 9: NTT DOCOMO Inc: Key Employees
Table 10: NTT DOCOMO Inc: Key Employees Continued
Table 11: KDDI Corp: Key Facts
Table 12: KDDI Corp: Annual Financial Ratios
Table 13: KDDI Corp: Key Employees
Table 14: KDDI Corp: Key Employees Continued
Table 15: SoftBank Corp: Key Facts
Table 16: SoftBank Corp: Annual Financial Ratios
Table 17: SoftBank Corp: Key Employees
Table 18: Rakuten Mobile Inc: Key Facts
Table 19: Japan Size of Population (Million), 2020-24
Table 20: Japan Real GDP (Constant 2010 Prices, $ Billion), 2020-24
Table 21: Japan GDP (Current Prices, $ Billion), 2020-24
Table 22: Japan Inflation, 2020-24
Table 23: Japan Consumer Price Index (Absolute), 2020-24
Table 24: Japan Exchange Rate, 2019-24
List of Figures
Figure 1: Japan mobile phones market value: $ billion, 2019-24
Figure 2: Japan mobile phones market volume: average MOU, 2019-24
Figure 3: Japan mobile phones market category segmentation: average MOU, 2019-24
Figure 4: Japan mobile phones market geography segmentation: % share, by value, 2024
Figure 5: Japan mobile phones market value forecast: $ billion, 2024-29
Figure 6: Japan mobile phones market volume forecast: average MOU, 2024-29
Figure 7: Forces driving competition in the mobile phones market in Japan, 2024
Figure 8: Drivers of buyer power in the mobile phones market in Japan, 2024
Figure 9: Drivers of supplier power in the mobile phones market in Japan, 2024
Figure 10: Factors influencing the likelihood of new entrants in the mobile phones market in Japan, 2024
Figure 11: Factors influencing the threat of substitutes in the mobile phones market in Japan, 2024
Figure 12: Drivers of degree of rivalry in the mobile phones market in Japan, 2024

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