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Mobile Phones in Australia

Publisher MarketLine
Published Jun 12, 2025
Length 45 Pages
SKU # MTLN20390962

Description

Mobile Phones in Australia

Summary

Mobile Phones in Australia industry profile provides top-line qualitative and quantitative summary information including: market size (value 2019-24, and forecast to 2029). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights
  • The mobile phones market includes mobile phone service revenues and average minutes of usage (MOU). Market values include revenues from mobile service providers and other members of the mobile service value chain for the provision of mobile telephony services, excluding revenues from the sale of devices. Market volumes cover prepaid and postpaid, which consist of prepaid average monthly MOU and postpaid average monthly MOU. Minutes of use are made up of the average of voice minutes used in mobile subscriptions, including both incoming and outgoing calls, but not including M2M/IoT voice services.
  • The Australian mobile phones market recorded revenues of $9.6 billion in 2024, representing a negative compound annual growth rate (CAGR) of 0.8% between 2019 and 2024.
  • Market consumption volume increased with a CAGR of 0.8% between 2019 and 2024, reaching a total of 359.0 average MOU in 2024.
  • Australia accounted for 3.2% of the Asia-Pacific mobile phones market in 2024.
Scope
  • Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the mobile phones market in Australia
  • Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the mobile phones market in Australia
  • Leading company profiles reveal details of key mobile phones market players’ global operations and financial performance
  • Add weight to presentations and pitches by understanding the future growth prospects of the Australia mobile phones market with five year forecasts
Reasons to Buy
  • What was the size of the Australia mobile phones market by value in 2024?
  • What will be the size of the Australia mobile phones market in 2029?
  • What factors are affecting the strength of competition in the Australia mobile phones market?
  • How has the market performed over the last five years?
  • What are the main segments that make up Australia's mobile phones market?

Table of Contents

45 Pages
1 Executive Summary
1.1. Market value
1.2. Market value forecast
1.3. Market volume
1.4. Market volume forecast
1.5. Category segmentation
1.6. Geography segmentation
1.7. Market rivalry
1.8. Competitive landscape
2 Market Overview
2.1. Market definition
2.2. Market analysis
3 Market Data
3.1. Market value
3.2. Market volume
4 Market Segmentation
4.1. Category segmentation
4.2. Geography segmentation
5 Market Outlook
5.1. Market value forecast
5.2. Market volume forecast
6 Five Forces Analysis
6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry
7 Competitive Landscape
7.1. Who are the leading players?
7.2. What strategies do the leading players follow?
7.3. What are the strengths of the leading players?
7.4. What are the recent developments in the market?
8 Company Profiles
8.1. Telstra Group Ltd
8.2. Singtel Optus Pty Ltd
8.3. Hutchison Telecommunications (Australia) Ltd
9 Macroeconomic Indicators
9.1. Country data
10 Appendix
10.1. Methodology
10.2. Industry associations
10.3. Related MarketLine research
10.4. About MarketLine
List of Tables
Table 1: Australia mobile phones market value: $ billion, 2019-24
Table 2: Australia mobile phones market volume: average MOU, 2019-24
Table 3: Australia mobile phones market category segmentation: % share, by volume, 2019-24
Table 4: Australia mobile phones market category segmentation: average MOU, 2019-24
Table 5: Australia mobile phones market geography segmentation: $ billion, 2024
Table 6: Australia mobile phones market value forecast: $ billion, 2024-29
Table 7: Australia mobile phones market volume forecast: average MOU, 2024-29
Table 8: Telstra Group Ltd: Key Facts
Table 9: Telstra Group Ltd: Annual Financial Ratios
Table 10: Telstra Group Ltd: Key Employees
Table 11: Singtel Optus Pty Ltd: Key Facts
Table 12: Singtel Optus Pty Ltd: Key Employees
Table 13: Hutchison Telecommunications (Australia) Ltd: Key Facts
Table 14: Hutchison Telecommunications (Australia) Ltd: Annual Financial Ratios
Table 15: Hutchison Telecommunications (Australia) Ltd: Key Employees
Table 16: Australia Size of Population (Million), 2020-24
Table 17: Australia Real GDP (Constant 2010 Prices, $ Billion), 2020-24
Table 18: Australia GDP (Current Prices, $ Billion), 2020-24
Table 19: Australia Inflation, 2020-24
Table 20: Australia Consumer Price Index (Absolute), 2020-24
Table 21: Australia Exchange Rate, 2019-24
List of Figures
Figure 1: Australia mobile phones market value: $ billion, 2019-24
Figure 2: Australia mobile phones market volume: average MOU, 2019-24
Figure 3: Australia mobile phones market category segmentation: average MOU, 2019-24
Figure 4: Australia mobile phones market geography segmentation: % share, by value, 2024
Figure 5: Australia mobile phones market value forecast: $ billion, 2024-29
Figure 6: Australia mobile phones market volume forecast: average MOU, 2024-29
Figure 7: Forces driving competition in the mobile phones market in Australia, 2024
Figure 8: Drivers of buyer power in the mobile phones market in Australia, 2024
Figure 9: Drivers of supplier power in the mobile phones market in Australia, 2024
Figure 10: Factors influencing the likelihood of new entrants in the mobile phones market in Australia, 2024
Figure 11: Factors influencing the threat of substitutes in the mobile phones market in Australia, 2024
Figure 12: Drivers of degree of rivalry in the mobile phones market in Australia, 2024

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