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Mexico Media Market Summary, Competitive Analysis and Forecast to 2027

Publisher MarketLine
Published Feb 02, 2023
Length 59 Pages
SKU # MTLN17854962

Description

Mexico Media Market Summary, Competitive Analysis and Forecast to 2027

Summary

Media in Mexico industry profile provides top-line qualitative and quantitative summary information including: market size (value 2017-22, and forecast to 2027). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights
  • The media industry consists of the advertising, broadcasting & cable TV, publishing, and movies & entertainment markets.
  • The Mexican media industry had total revenues of $8.6 billion in 2021, representing a compound annual growth rate (CAGR) of -0.3% between 2016 and 2021.
  • The Advertising segment accounted for industry's the largest proportion in 2021, with total revenues of $5.5 billion, equivalent to 63.5% of the industry's overall value.
  • Accordingly, the increased footfall in movie theatres boosted the previously plunged sales in the box office, with revenues in this segment of the Mexican market up by 103% in 2021.
Scope
  • Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the media market in Mexico
  • Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the media market in Mexico
  • Leading company profiles reveal details of key media market players’ global operations and financial performance
  • Add weight to presentations and pitches by understanding the future growth prospects of the Mexico media market with five year forecasts
Reasons to Buy
  • What was the size of the Mexico media market by value in 2022?
  • What will be the size of the Mexico media market in 2027?
  • What factors are affecting the strength of competition in the Mexico media market?
  • How has the market performed over the last five years?
  • What are the main segments that make up Mexico's media market?

Table of Contents

59 Pages
1 Executive Summary
1.1. Market value
1.2. Market value forecast
1.3. Category segmentation
1.4. Geography segmentation
1.5. Market rivalry
1.6. Competitive Landscape
2 Market Overview
2.1. Market definition
2.2. Market analysis
3 Market Data
3.1. Market value
4 Market Segmentation
4.1. Category segmentation
4.2. Geography segmentation
5 Market Outlook
5.1. Market value forecast
6 Five Forces Analysis
6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry
7 Competitive Landscape
7.1. Who are the leading players?
7.2. How is technology being used in the leading players’ strategies?
7.3. Which companies offer substitutes to the main industry?
7.4. How has COVID-19 affected this industry's segments in 2020?
8 Company Profiles
8.1. WPP plc
8.2. Grupo Televisa S.A.B.
8.3. AT&T Inc
8.4. TV Azteca SAB de CV
8.5. Omnicom Group, Inc.
8.6. The Walt Disney Company
9 Macroeconomic Indicators
9.1. Country data
10 Appendix
10.1. Methodology
10.2. Industry associations
10.3. Related MarketLine research
10.4. About MarketLine
List of Tables
Table 1: Mexico media industry value: $ billion, 2017-22(e)
Table 2: Mexico media industry category segmentation: % share, by value, 2017-2022(e)
Table 3: Mexico media industry category segmentation: $ billion, 2017-2022
Table 4: Mexico media industry geography segmentation: $ billion, 2022(e)
Table 5: Mexico media industry value forecast: $ billion, 2022-27
Table 6: WPP plc: key facts
Table 7: WPP plc: Annual Financial Ratios
Table 8: WPP plc: Key Employees
Table 9: WPP plc: Key Employees Continued
Table 10: Grupo Televisa S.A.B.: key facts
Table 11: Grupo Televisa S.A.B.: Annual Financial Ratios
Table 12: Grupo Televisa S.A.B.: Key Employees
Table 13: AT&T Inc: key facts
Table 14: AT&T Inc: Annual Financial Ratios
Table 15: AT&T Inc: Key Employees
Table 16: AT&T Inc: Key Employees Continued
Table 17: TV Azteca SAB de CV: key facts
Table 18: TV Azteca SAB de CV: Annual Financial Ratios
Table 19: TV Azteca SAB de CV: Key Employees
Table 20: Omnicom Group, Inc.: key facts
Table 21: Omnicom Group, Inc.: Annual Financial Ratios
Table 22: Omnicom Group, Inc.: Key Employees
Table 23: Omnicom Group, Inc.: Key Employees Continued
Table 24: The Walt Disney Company: key facts
Table 25: The Walt Disney Company: Annual Financial Ratios
Table 26: The Walt Disney Company: Key Employees
Table 27: The Walt Disney Company: Key Employees Continued
Table 28: Mexico size of population (million), 2018-22
Table 29: Mexico gdp (constant 2005 prices, $ billion), 2018-22
Table 30: Mexico gdp (current prices, $ billion), 2018-22
Table 31: Mexico inflation, 2018-22
Table 32: Mexico consumer price index (absolute), 2018-22
Table 33: Mexico exchange rate, 2017-21
List of Figures
Figure 1: Mexico media industry value: $ billion, 2017-22(e)
Figure 2: Mexico media industry category segmentation: $ billion, 2017-2022
Figure 3: Mexico media industry geography segmentation: % share, by value, 2022(e)
Figure 4: Mexico media industry value forecast: $ billion, 2022-27
Figure 5: Forces driving competition in the media industry in Mexico, 2022
Figure 6: Drivers of buyer power in the media industry in Mexico, 2022
Figure 7: Drivers of supplier power in the media industry in Mexico, 2022
Figure 8: Factors influencing the likelihood of new entrants in the media industry in Mexico, 2022
Figure 9: Factors influencing the threat of substitutes in the media industry in Mexico, 2022
Figure 10: Drivers of degree of rivalry in the media industry in Mexico, 2022

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