Mercury General Corporation - Strategy and SWOT Report
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A study of the major internal and external factors affecting Mercury General Corporation in the form of a SWOT analysis
An in-depth view of the business model of Mercury General Corporation including a breakdown and examination of key business segments
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News about Mercury General Corporation, such as business expansion, restructuring, and contract wins
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Mercury General Corporation (Mercury General or ‘the company’) and its subsidiaries are primarily engaged in writing automobile insurance. The company also writes homeowners, commercial automobile and property, mechanical breakdown, fire, and umbrella insurance. The company primarily operates in the US, where it is headquartered in Los Angeles, California, and employed 4,500 people as of December 31, 2013. The company recorded revenues of $2,821 million during the financial year ended December 2013 (FY2013), an increase of 1.4% over FY2012. The operating profit of the company was $132.1 million during FY2013, a decrease of 2.4% compared to FY2012. The net profit was $112.1 million in FY2013, a decrease of 4.1% compared to FY2012. Note: the company’s website was not opening at the time of profiling.
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