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Media in Scandinavia

Publisher MarketLine
Published Dec 31, 2025
Length 46 Pages
SKU # MTLN21050326

Description

Media in Scandinavia

Summary

Media in Scandinavia industry profile provides top-line qualitative and quantitative summary information including: market size (value 2019-24, and forecast to 2029). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights
  • The media industry is segmented into advertising, broadcasting & cable TV, publishing, and movies & entertainment.
  • The Scandinavian media industry recorded revenues of $17.6 billion in 2024, representing a compound annual growth rate (CAGR) of 0.03% between 2019 and 2024.
  • The advertising segment accounted for the industry's largest proportion in 2024, with total revenues of $8.7 billion, equivalent to 49.8% of the industry's overall value.
  • In 2024, Sweden held a 38.1% share of the Scandinavian media industry, followed by Norway at 32.5%, and Denmark at 29.4%.
Scope
  • Save time carrying out entry-level research by identifying the size, growth, and leading players in the media market in Scandinavia
  • Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the media market in Scandinavia
  • Leading company profiles reveal details of key media market players’ global operations and financial performance
  • Add weight to presentations and pitches by understanding the future growth prospects of the Scandinavia media market with five year forecasts
Reasons to Buy
  • What was the size of the Scandinavia media market by value in 2024?
  • What will be the size of the Scandinavia media market in 2029?
  • What factors are affecting the strength of competition in the Scandinavia media market?
  • How has the market performed over the last five years?

Table of Contents

46 Pages
1 Executive Summary
1.1. Market value
1.2. Market value forecast
1.3. Category segmentation
1.4. Geography segmentation
1.5. Market rivalry
1.6. Competitive landscape
2 Market Overview
2.1. Market definition
2.2. Market analysis
3 Market Data
3.1. Market value
4 Market Segmentation
4.1. Category segmentation
4.2. Geography segmentation
5 Market Outlook
5.1. Market value forecast
6 Five Forces Analysis
6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry
7 Competitive Landscape
7.1. Who are the leading players?
7.2. What strategies do the leading players follow?
7.3. What are the strengths of the leading player?
7.4. What have been the most recent market developments?
8 Company Profiles
8.1. Publicis Groupe SA
8.2. Egmont Foundation
8.3. Viaplay Group AB
8.4. Polaris Media ASA
9 Macroeconomic Indicators
9.1. Country data
10 Appendix
10.1. Methodology
10.2. Industry associations
10.3. Related MarketLine research
10.4. About MarketLine
List of Tables
Table 1: Scandinavia media industry value: $ billion, 2019-24
Table 2: Scandinavia media industry category segmentation: % share, by value, 2019-24
Table 3: Scandinavia media industry category segmentation: $ billion, 2019-24
Table 4: Scandinavia media industry geography segmentation: $ billion, 2024
Table 5: Scandinavia media industry value forecast: $ billion, 2024-29
Table 6: Publicis Groupe SA: Key Facts
Table 7: Publicis Groupe SA: Annual Financial Ratios
Table 8: Publicis Groupe SA: Key Employees
Table 9: Publicis Groupe SA: Key Employees Continued
Table 10: Egmont Foundation: Key Facts
Table 11: Viaplay Group AB: Key Facts
Table 12: Viaplay Group AB: Annual Financial Ratios
Table 13: Viaplay Group AB: Key Employees
Table 14: Polaris Media ASA: Key Facts
Table 15: Polaris Media ASA: Annual Financial Ratios
Table 16: Polaris Media ASA: Key Employees
Table 17: Scandinavia Exchange Rate, 2019-24
List of Figures
Figure 1: Scandinavia media industry value: $ billion, 2019-24
Figure 2: Scandinavia media industry category segmentation: $ billion, 2019-24
Figure 3: Scandinavia media industry geography segmentation: % share, by value, 2024
Figure 4: Scandinavia media industry value forecast: $ billion, 2024-29
Figure 5: Forces driving competition in the media industry in Scandinavia, 2024
Figure 6: Drivers of buyer power in the media industry in Scandinavia, 2024
Figure 7: Drivers of supplier power in the media industry in Scandinavia, 2024
Figure 8: Factors influencing the likelihood of new entrants in the media industry in Scandinavia, 2024
Figure 9: Factors influencing the threat of substitutes in the media industry in Scandinavia, 2024
Figure 10: Drivers of degree of rivalry in the media industry in Scandinavia, 2024

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