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Media Global Industry Guide 2020-2029

Publisher MarketLine
Published Dec 24, 2025
Length 511 Pages
SKU # MTLN20937360

Description

Media Global Industry Guide 2020-2029

Summary

Global Media industry profile provides top-line qualitative and quantitative summary information including: industry size (value , and forecast to 2029). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the industry.

Key Highlights
  • The media industry is segmented into advertising, broadcasting & cable TV, publishing, and movies & entertainment.
  • The advertising segment consists of revenues gained by any advertising activities or agencies providing advertising services, including display advertising services. The market scope covers both online and traditional advertising. Online advertising involves promoting products, services, or brands using the internet and digital platforms. Meanwhile, traditional advertising encompasses promotional activities through TV, radio, newspapers, magazines, outdoor, and cinema.
  • The broadcasting & cable TV segment consists of all terrestrial, cable, and satellite broadcasters of digital and analog television programming. The market scope covers TV advertising, TV license or public funds, and TV subscriptions.
  • The publishing segment covers books, newspapers, and magazines. The book's scope includes both physical and e-books. Physical books cover atlases, dictionaries, encyclopaedias, textbooks, guidebooks, musical scores, maps, fiction, and non-fiction. The e-books consist of electronic books that can be read on computers or other electronic devices such as tablets. Both newspapers and magazines include revenues generated from circulation, advertising, and online subscriptions.
  • The movies & entertainment segment covers box office and music & video. Box office includes revenues received by box offices from total annual admissions. Music & video covers retail sales of pre-recorded music singles and albums, and pre-recorded films and television programs in any format (including vinyl, CDs, VCDs, DVDs, Blu-Ray disks, and paid downloads).
  • All market data and forecasts are based on nominal prices, and all currency conversions used in the creation of this report have been calculated using yearly average exchange rates. The USD values may show a declining trend for a few countries, such as Argentina, Turkey, Nigeria, Egypt, and Russia. This is primarily because of the impact of exchange rates considered.
  • The global media industry recorded revenues of $1,510.4 billion in 2024, representing a compound annual growth rate (CAGR) of 0.6% between 2019 and 2024.
  • The advertising segment accounted for the industry's largest proportion in 2024, with total revenues of $797.7 billion, equivalent to 52.8% of the industry's overall value.
  • In 2024, North America held a 39.0% share of the global media industry, followed by Asia-Pacific at 34.8%, Europe at 22.2%, South America at 2.9%, and the Middle East & Africa at 1.1%. The US held a 92.2% share of the North American media industry in 2024.
Scope
  • Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the global media industry
  • Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the global media industry
  • Leading company profiles reveal details of key media industry players’ global operations and financial performance
  • Add weight to presentations and pitches by understanding the future growth prospects of the global media industry with five year forecasts
Reasons to Buy
  • What was the size of the global media industry by value in 2024?
  • What will be the size of the global media industry in 2029?
  • What factors are affecting the strength of competition in the global media industry?
  • How has the industry performed over the last five years?
  • What are the main segments that make up the global media industry?

Table of Contents

511 Pages
1 EXECUTIVE SUMMARY
1.1. Market value
1.2. Market value forecast
1.3. Category segmentation
1.4. Geography segmentation
1.5. Competitive landscape
2 Introduction
2.1. What is this report about?
2.2. Who is the target reader?
2.3. How to use this report
2.4. Definitions
3 Global Media
3.1. Market Overview
3.2. Market Data
3.3. Market Segmentation
3.4. Market outlook
3.5. Five forces analysis
4 Macroeconomic Indicators
4.1. Country data
5 Media in Asia-Pacific
5.1. Market Overview
5.2. Market Data
5.3. Market Segmentation
5.4. Market outlook
5.5. Five forces analysis
6 Media in Europe
6.1. Market Overview
6.2. Market Data
6.3. Market Segmentation
6.4. Market outlook
6.5. Five forces analysis
7 Macroeconomic Indicators
7.1. Country data
8 Media in France
8.1. Market Overview
8.2. Market Data
8.3. Market Segmentation
8.4. Market outlook
8.5. Five forces analysis
9 Macroeconomic Indicators
9.1. Country data
10 Media in Germany
10.1. Market Overview
10.2. Market Data
10.3. Market Segmentation
10.4. Market outlook
10.5. Five forces analysis
11 Macroeconomic Indicators
11.1. Country data
12 Media in Italy
12.1. Market Overview
12.2. Market Data
12.3. Market Segmentation
12.4. Market outlook
12.5. Five forces analysis
13 Macroeconomic Indicators
13.1. Country data
14 Media in Japan
14.1. Market Overview
14.2. Market Data
14.3. Market Segmentation
14.4. Market outlook
14.5. Five forces analysis
15 Macroeconomic Indicators
15.1. Country data
16 Media in Australia
16.1. Market Overview
16.2. Market Data
16.3. Market Segmentation
16.4. Market outlook
16.5. Five forces analysis
17 Macroeconomic Indicators
17.1. Country data
18 Media in Canada
18.1. Market Overview
18.2. Market Data
18.3. Market Segmentation
18.4. Market outlook
18.5. Five forces analysis
19 Macroeconomic Indicators
19.1. Country data
20 Media in China
20.1. Market Overview
20.2. Market Data
20.3. Market Segmentation
20.4. Market outlook
20.5. Five forces analysis
21 Macroeconomic Indicators
21.1. Country data
22 Media in The Netherlands
22.1. Market Overview
22.2. Market Data
22.3. Market Segmentation
22.4. Market outlook
22.5. Five forces analysis
23 Macroeconomic Indicators
23.1. Country data
24 Media in Spain
24.1. Market Overview
24.2. Market Data
24.3. Market Segmentation
24.4. Market outlook
24.5. Five forces analysis
25 Macroeconomic Indicators
25.1. Country data
26 Media in The United Kingdom
26.1. Market Overview
26.2. Market Data
26.3. Market Segmentation
26.4. Market outlook
26.5. Five forces analysis
27 Macroeconomic Indicators
27.1. Country data
28 Media in The United States
28.1. Market Overview
28.2. Market Data
28.3. Market Segmentation
28.4. Market outlook
28.5. Five forces analysis
29 Macroeconomic Indicators
29.1. Country data
30 Company Profiles
30.1. Bertelsmann SE & Co KgaA
30.2. The Walt Disney Co
30.3. Warner Bros. Discovery Inc
30.4. The Interpublic Group of Companies Inc
30.5. Tencent Holdings Ltd
30.6. Dentsu Group Inc
30.7. Nippon Television Holdings Inc
30.8. PT. Global Mediacom Tbk
30.9. Publicis Groupe SA
30.10. WPP Plc
30.11. BT Group Plc
30.12. Vivendi S.A.
30.13. Banijay Group NV
30.14. Heinrich Bauer Verlag KG
30.15. Georg von Holtzbrinck GmbH & Co. KG
30.16. Zweites Deutsches Fernsehen
30.17. Seven West Media Ltd
30.18. REA Group Ltd
30.19. Australian Broadcasting Corp
30.20. Saraiva S/A. - Livreiros Editores.
30.21. Globo Comunicacao e Participacoes S.A.
30.22. Grupo Folha
30.23. Cogeco Inc
30.24. Penguin Random House LLC
30.25. Transcontinental Inc
30.26. BCE Inc
30.27. Bilibili Inc
30.28. Mango Excellent Media Co Ltd
30.29. iQIYI Inc
30.30. Network 18 Media & Investments Ltd
30.31. Sun TV Network Ltd
30.32. Zee Entertainment Enterprises Ltd
30.33. Disney Entertainment (India) Pvt Ltd
30.34. PT Media Nusantara Citra Tbk
30.35. PT NFC Indonesia Tbk
30.36. Fininvest SpA
30.37. RAI Radiotelevisione Italiana SpA
30.38. Arnoldo Mondadori Editore SpA
30.39. MFE-MediaForEurope NV
30.40. The Yomiuri Shimbun Group
30.41. Empresas Cablevision SAB de CV
30.42. Grupo Televisa SAB
30.43. TV Azteca SAB de CV
30.44. Megacable Holdings SAB de CV
30.45. DPG Media Group NV
30.46. Azerion Group NV
30.47. Universal Music Group NV
30.48. Polaris Media ASA
30.49. Viaplay Group AB
30.50. Egmont Foundation
30.51. MediaCorp Pte Ltd
30.52. SPH Media Ltd
30.53. MM2 Asia Ltd.
30.54. South African Broadcasting Corp SOC Ltd
30.55. MultiChoice Group Ltd
30.56. Novus Holdings Limited
30.57. E Media Holdings Ltd
30.58. Hybe Co Ltd
30.59. KT Skylife Co Ltd
30.60. Innocean Worldwide Inc.
30.61. Korean Broadcasting System
30.62. Promotora de Informaciones SA
30.63. Atresmedia Corporacion de Medios de Comunicacion SA
30.64. Vocento SA
30.65. Turkish Radio and Television Corp
30.66. Hurriyet Gazetecilik ve Matbaacilik AS
30.67. Informa PLC
30.68. Interpublic Limited
30.69. British Broadcasting Corp
30.70. ADV Group
30.71. JSC Gazprom Media Holding
30.72. Mediaholding PAO
30.73. Mosfilm Film Group
31 Appendix
31.1. Methodology
31.2. About MarketLine
List of Tables
Table 1: Global media industry value: $ billion, 2019-24
Table 2: Global media industry category segmentation: % share, by value, 2019-24
Table 3: Global media industry category segmentation: $ billion, 2019-24
Table 4: Global media industry geography segmentation: $ billion, 2024
Table 5: Global media industry value forecast: $ billion, 2024-29
Table 6: Global Size of Population (Million), 2020-24
Table 7: Global Real GDP (Constant 2010 Prices, $ Billion), 2020-24
Table 8: Global GDP (Current Prices, $ Billion), 2020-24
Table 9: Global Inflation, 2020-24
Table 10: Global Consumer Price Index (Absolute), 2020-24
Table 11: Global Exchange Rate, 2019-24
Table 12: Asia-Pacific media industry value: $ billion, 2019-24
Table 13: Asia-Pacific media industry category segmentation: % share, by value, 2019-24
Table 14: Asia-Pacific media industry category segmentation: $ billion, 2019-24
Table 15: Asia-Pacific media industry geography segmentation: $ billion, 2024
Table 16: Asia-Pacific media industry value forecast: $ billion, 2024-29
Table 17: Europe media industry value: $ billion, 2019-24
Table 18: Europe media industry category segmentation: % share, by value, 2019-24
Table 19: Europe media industry category segmentation: $ billion, 2019-24
Table 20: Europe media industry geography segmentation: $ billion, 2024
Table 21: Europe media industry value forecast: $ billion, 2024-29
Table 22: Europe Size of Population (Million), 2020-24
Table 23: Europe Real GDP (Constant 2010 Prices, $ Billion), 2020-24
Table 24: Europe GDP (Current Prices, $ Billion), 2020-24
Table 25: Europe Inflation, 2020-24
Table 26: Europe Consumer Price Index (Absolute), 2020-24
Table 27: Europe Exchange Rate, 2019-24
Table 28: France media industry value: $ billion, 2019-24
Table 29: France media industry category segmentation: % share, by value, 2019-24
Table 30: France media industry category segmentation: $ billion, 2019-24
Table 31: France media industry geography segmentation: $ billion, 2024
Table 32: France media industry value forecast: $ billion, 2024-29
Table 33: France Size of Population (Million), 2020-24
Table 34: France Real GDP (Constant 2010 Prices, $ Billion), 2020-24
Table 35: France GDP (Current Prices, $ Billion), 2020-24
Table 36: France Inflation, 2020-24
Table 37: France Consumer Price Index (Absolute), 2020-24
Table 38: France Exchange Rate, 2019-24
Table 39: Germany media industry value: $ billion, 2019-24
Table 40: Germany media industry category segmentation: % share, by value, 2019-24
Table 41: Germany media industry category segmentation: $ billion, 2019-24
Table 42: Germany media industry geography segmentation: $ billion, 2024
Table 43: Germany media industry value forecast: $ billion, 2024-29
Table 44: Germany Size of Population (Million), 2020-24
Table 45: Germany Real GDP (Constant 2010 Prices, $ Billion), 2020-24
Table 46: Germany GDP (Current Prices, $ Billion), 2020-24
Table 47: Germany Inflation, 2020-24
Table 48: Germany Consumer Price Index (Absolute), 2020-24
Table 49: Germany Exchange Rate, 2019-24
Table 50: Italy media industry value: $ billion, 2019-24
Table 51: Italy media industry category segmentation: % share, by value, 2019-24
Table 52: Italy media industry category segmentation: $ billion, 2019-24
Table 53: Italy media industry geography segmentation: $ billion, 2024
Table 54: Italy media industry value forecast: $ billion, 2024-29
Table 55: Italy Size of Population (Million), 2020-24
Table 56: Italy Real GDP (Constant 2010 Prices, $ Billion), 2020-24
Table 57: Italy GDP (Current Prices, $ Billion), 2020-24
Table 58: Italy Inflation, 2020-24
Table 59: Italy Consumer Price Index (Absolute), 2020-24
Table 60: Italy Exchange Rate, 2019-24
Table 61: Japan media industry value: $ billion, 2019-24
Table 62: Japan media industry category segmentation: % share, by value, 2019-24
Table 63: Japan media industry category segmentation: $ billion, 2019-24
Table 64: Japan media industry geography segmentation: $ billion, 2024
Table 65: Japan media industry value forecast: $ billion, 2024-29
Table 66: Japan Size of Population (Million), 2020-24
Table 67: Japan Real GDP (Constant 2010 Prices, $ Billion), 2020-24
Table 68: Japan GDP (Current Prices, $ Billion), 2020-24
Table 69: Japan Inflation, 2020-24
Table 70: Japan Consumer Price Index (Absolute), 2020-24
Table 71: Japan Exchange Rate, 2019-24
Table 72: Australia media industry value: $ billion, 2019-24
Table 73: Australia media industry category segmentation: % share, by value, 2019-24
Table 74: Australia media industry category segmentation: $ billion, 2019-24
Table 75: Australia media industry geography segmentation: $ billion, 2024
Table 76: Australia media industry value forecast: $ billion, 2024-29
Table 77: Australia Size of Population (Million), 2020-24
Table 78: Australia Real GDP (Constant 2010 Prices, $ Billion), 2020-24
Table 79: Australia GDP (Current Prices, $ Billion), 2020-24
Table 80: Australia Inflation, 2020-24
Table 81: Australia Consumer Price Index (Absolute), 2020-24
Table 82: Australia Exchange Rate, 2019-24
Table 83: Canada media industry value: $ billion, 2019-24
Table 84: Canada media industry category segmentation: % share, by value, 2019-24
Table 85: Canada media industry category segmentation: $ billion, 2019-24
Table 86: Canada media industry geography segmentation: $ billion, 2024
Table 87: Canada media industry value forecast: $ billion, 2024-29
Table 88: Canada Size of Population (Million), 2020-24
Table 89: Canada Real GDP (Constant 2010 Prices, $ Billion), 2020-24
Table 90: Canada GDP (Current Prices, $ Billion), 2020-24
Table 91: Canada Inflation, 2020-24
Table 92: Canada Consumer Price Index (Absolute), 2020-24
Table 93: Canada Exchange Rate, 2019-24
Table 94: China media industry value: $ billion, 2019-24
Table 95: China media industry category segmentation: % share, by value, 2019-24
Table 96: China media industry category segmentation: $ billion, 2019-24
Table 97: China media industry geography segmentation: $ billion, 2024
Table 98: China media industry value forecast: $ billion, 2024-29
Table 99: China Size of Population (Million), 2020-24
Table 100: China Real GDP (Constant 2010 Prices, $ Billion), 2020-24
Table 101: China GDP (Current Prices, $ Billion), 2020-24
Table 102: China Inflation, 2020-24
Table 103: China Consumer Price Index (Absolute), 2020-24
Table 104: China Exchange Rate, 2019-24
Table 105: Netherlands media industry value: $ billion, 2019-24
List of Figures
Figure 1: Global media industry value: $ billion, 2019-24
Figure 2: Global media industry category segmentation: $ billion, 2019-24
Figure 3: Global media industry geography segmentation: % share, by value, 2024
Figure 4: Global media industry value forecast: $ billion, 2024-29
Figure 5: Forces driving competition in the global media industry, 2024
Figure 6: Drivers of buyer power in the global media industry, 2024
Figure 7: Drivers of supplier power in the global media industry, 2024
Figure 8: Factors influencing the likelihood of new entrants in the global media industry, 2024
Figure 9: Factors influencing the threat of substitutes in the global media industry, 2024
Figure 10: Drivers of degree of rivalry in the global media industry, 2024
Figure 11: Asia-Pacific media industry value: $ billion, 2019-24
Figure 12: Asia-Pacific media industry category segmentation: $ billion, 2019-24
Figure 13: Asia-Pacific media industry geography segmentation: % share, by value, 2024
Figure 14: Asia-Pacific media industry value forecast: $ billion, 2024-29
Figure 15: Forces driving competition in the media industry in Asia-Pacific, 2024
Figure 16: Drivers of buyer power in the media industry in Asia-Pacific, 2024
Figure 17: Drivers of supplier power in the media industry in Asia-Pacific, 2024
Figure 18: Factors influencing the likelihood of new entrants in the media industry in Asia-Pacific, 2024
Figure 19: Factors influencing the threat of substitutes in the media industry in Asia-Pacific, 2024
Figure 20: Drivers of degree of rivalry in the media industry in Asia-Pacific, 2024
Figure 21: Europe media industry value: $ billion, 2019-24
Figure 22: Europe media industry category segmentation: $ billion, 2019-24
Figure 23: Europe media industry geography segmentation: % share, by value, 2024
Figure 24: Europe media industry value forecast: $ billion, 2024-29
Figure 25: Forces driving competition in the media industry in Europe, 2024
Figure 26: Drivers of buyer power in the media industry in Europe, 2024
Figure 27: Drivers of supplier power in the media industry in Europe, 2024
Figure 28: Factors influencing the likelihood of new entrants in the media industry in Europe, 2024
Figure 29: Factors influencing the threat of substitutes in the media industry in Europe, 2024
Figure 30: Drivers of degree of rivalry in the media industry in Europe, 2024
Figure 31: France media industry value: $ billion, 2019-24
Figure 32: France media industry category segmentation: $ billion, 2019-24
Figure 33: France media industry geography segmentation: % share, by value, 2024
Figure 34: France media industry value forecast: $ billion, 2024-29
Figure 35: Forces driving competition in the media industry in France, 2024
Figure 36: Drivers of buyer power in the media industry in France, 2024
Figure 37: Drivers of supplier power in the media industry in France, 2024
Figure 38: Factors influencing the likelihood of new entrants in the media industry in France, 2024
Figure 39: Factors influencing the threat of substitutes in the media industry in France, 2024
Figure 40: Drivers of degree of rivalry in the media industry in France, 2024
Figure 41: Germany media industry value: $ billion, 2019-24
Figure 42: Germany media industry category segmentation: $ billion, 2019-24
Figure 43: Germany media industry geography segmentation: % share, by value, 2024
Figure 44: Germany media industry value forecast: $ billion, 2024-29
Figure 45: Forces driving competition in the media industry in Germany, 2024
Figure 46: Drivers of buyer power in the media industry in Germany, 2024
Figure 47: Drivers of supplier power in the media industry in Germany, 2024
Figure 48: Factors influencing the likelihood of new entrants in the media industry in Germany, 2024
Figure 49: Factors influencing the threat of substitutes in the media industry in Germany, 2024
Figure 50: Drivers of degree of rivalry in the media industry in Germany, 2024
Figure 51: Italy media industry value: $ billion, 2019-24
Figure 52: Italy media industry category segmentation: $ billion, 2019-24
Figure 53: Italy media industry geography segmentation: % share, by value, 2024
Figure 54: Italy media industry value forecast: $ billion, 2024-29
Figure 55: Forces driving competition in the media industry in Italy, 2024
Figure 56: Drivers of buyer power in the media industry in Italy, 2024
Figure 57: Drivers of supplier power in the media industry in Italy, 2024
Figure 58: Factors influencing the likelihood of new entrants in the media industry in Italy, 2024
Figure 59: Factors influencing the threat of substitutes in the media industry in Italy, 2024
Figure 60: Drivers of degree of rivalry in the media industry in Italy, 2024
Figure 61: Japan media industry value: $ billion, 2019-24
Figure 62: Japan media industry category segmentation: $ billion, 2019-24
Figure 63: Japan media industry geography segmentation: % share, by value, 2024
Figure 64: Japan media industry value forecast: $ billion, 2024-29
Figure 65: Forces driving competition in the media industry in Japan, 2024
Figure 66: Drivers of buyer power in the media industry in Japan, 2024
Figure 67: Drivers of supplier power in the media industry in Japan, 2024
Figure 68: Factors influencing the likelihood of new entrants in the media industry in Japan, 2024
Figure 69: Factors influencing the threat of substitutes in the media industry in Japan, 2024
Figure 70: Drivers of degree of rivalry in the media industry in Japan, 2024
Figure 71: Australia media industry value: $ billion, 2019-24
Figure 72: Australia media industry category segmentation: $ billion, 2019-24
Figure 73: Australia media industry geography segmentation: % share, by value, 2024
Figure 74: Australia media industry value forecast: $ billion, 2024-29
Figure 75: Forces driving competition in the media industry in Australia, 2024
Figure 76: Drivers of buyer power in the media industry in Australia, 2024
Figure 77: Drivers of supplier power in the media industry in Australia, 2024
Figure 78: Factors influencing the likelihood of new entrants in the media industry in Australia, 2024
Figure 79: Factors influencing the threat of substitutes in the media industry in Australia, 2024
Figure 80: Drivers of degree of rivalry in the media industry in Australia, 2024
Figure 81: Canada media industry value: $ billion, 2019-24
Figure 82: Canada media industry category segmentation: $ billion, 2019-24
Figure 83: Canada media industry geography segmentation: % share, by value, 2024
Figure 84: Canada media industry value forecast: $ billion, 2024-29
Figure 85: Forces driving competition in the media industry in Canada, 2024
Figure 86: Drivers of buyer power in the media industry in Canada, 2024
Figure 87: Drivers of supplier power in the media industry in Canada, 2024
Figure 88: Factors influencing the likelihood of new entrants in the media industry in Canada, 2024
Figure 89: Factors influencing the threat of substitutes in the media industry in Canada, 2024
Figure 90: Drivers of degree of rivalry in the media industry in Canada, 2024
Figure 91: China media industry value: $ billion, 2019-24
Figure 92: China media industry category segmentation: $ billion, 2019-24
Figure 93: China media industry geography segmentation: % share, by value, 2024
Figure 94: China media industry value forecast: $ billion, 2024-29
Figure 95: Forces driving competition in the media industry in China, 2024
Figure 96: Drivers of buyer power in the media industry in China, 2024
Figure 97: Drivers of supplier power in the media industry in China, 2024
Figure 98: Factors influencing the likelihood of new entrants in the media industry in China, 2024
Figure 99: Factors influencing the threat of substitutes in the media industry in China, 2024
Figure 100: Drivers of degree of rivalry in the media industry in China, 2024
Figure 101: Netherlands media industry value: $ billion, 2019-24
Figure 102: Netherlands media industry category segmentation: $ billion, 2019-24
Figure 103: Netherlands media industry geography segmentation: % share, by value, 2024
Figure 104: Netherlands media industry value forecast: $ billion, 2024-29

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