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Media in Europe

Publisher MarketLine
Published Dec 31, 2025
Length 52 Pages
SKU # MTLN21050320

Description

Media in Europe

Summary

Media in Europe industry profile provides top-line qualitative and quantitative summary information including: market size (value 2019-24, and forecast to 2029). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights
  • The media industry is segmented into advertising, broadcasting & cable TV, publishing, and movies & entertainment.
  • The European media industry recorded revenues of $335.1 billion in 2024, representing a compound annual growth rate (CAGR) of 0.7% between 2019 and 2024.
  • The advertising segment accounted for the industry's largest proportion in 2024, with total revenues of $163.1 billion, equivalent to 48.7% of the industry's overall value.
  • In 2024, the UK held a 23.0% share of the European media industry, followed by Germany at 20.9%, and France at 10.9%.
Scope
  • Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the media market in Europe
  • Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the media market in Europe
  • Leading company profiles reveal details of key media market players’ global operations and financial performance
  • Add weight to presentations and pitches by understanding the future growth prospects of the Europe media market with five year forecasts
Reasons to Buy
  • What was the size of the Europe media market by value in 2024?
  • What will be the size of the Europe media market in 2029?
  • What factors are affecting the strength of competition in the Europe media market?
  • How has the market performed over the last five years?
  • What are the main segments that make up Europe's media market?

Table of Contents

52 Pages
1 Executive Summary
1.1. Market value
1.2. Market value forecast
1.3. Category segmentation
1.4. Geography segmentation
1.5. Market rivalry
1.6. Competitive landscape
2 Market Overview
2.1. Market definition
2.2. Market analysis
3 Market Data
3.1. Market value
4 Market Segmentation
4.1. Category segmentation
4.2. Geography segmentation
5 Market Outlook
5.1. Market value forecast
6 Five Forces Analysis
6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry
7 Competitive Landscape
7.1. Who are the leading players?
7.2. What strategies do the leading players follow?
7.3. What are the strengths of the leading player?
7.4. What have been the most recent market developments?
8 Company Profiles
8.1. Publicis Groupe SA
8.2. BT Group Plc
8.3. Bertelsmann SE & Co KgaA
8.4. WPP Plc
9 Macroeconomic Indicators
9.1. Country data
10 Appendix
10.1. Methodology
10.2. Industry associations
10.3. Related MarketLine research
10.4. About MarketLine
List of Tables
Table 1: Europe media industry value: $ billion, 2019-24
Table 2: Europe media industry category segmentation: % share, by value, 2019-24
Table 3: Europe media industry category segmentation: $ billion, 2019-24
Table 4: Europe media industry geography segmentation: $ billion, 2024
Table 5: Europe media industry value forecast: $ billion, 2024-29
Table 6: Publicis Groupe SA: Key Facts
Table 7: Publicis Groupe SA: Annual Financial Ratios
Table 8: Publicis Groupe SA: Key Employees
Table 9: Publicis Groupe SA: Key Employees Continued
Table 10: BT Group Plc: Key Facts
Table 11: BT Group Plc: Annual Financial Ratios
Table 12: BT Group Plc: Key Employees
Table 13: BT Group Plc: Key Employees Continued
Table 14: BT Group Plc: Key Employees Continued
Table 15: Bertelsmann SE & Co KgaA: Key Facts
Table 16: Bertelsmann SE & Co KgaA: Key Employees
Table 17: Bertelsmann SE & Co KgaA: Key Employees Continued
Table 18: WPP Plc: Key Facts
Table 19: WPP Plc: Annual Financial Ratios
Table 20: WPP Plc: Key Employees
Table 21: WPP Plc: Key Employees Continued
Table 22: Europe Size of Population (Million), 2020-24
Table 23: Europe Real GDP (Constant 2010 Prices, $ Billion), 2020-24
Table 24: Europe GDP (Current Prices, $ Billion), 2020-24
Table 25: Europe Inflation, 2020-24
Table 26: Europe Consumer Price Index (Absolute), 2020-24
Table 27: Europe Exchange Rate, 2019-24
List of Figures
Figure 1: Europe media industry value: $ billion, 2019-24
Figure 2: Europe media industry category segmentation: $ billion, 2019-24
Figure 3: Europe media industry geography segmentation: % share, by value, 2024
Figure 4: Europe media industry value forecast: $ billion, 2024-29
Figure 5: Forces driving competition in the media industry in Europe, 2024
Figure 6: Drivers of buyer power in the media industry in Europe, 2024
Figure 7: Drivers of supplier power in the media industry in Europe, 2024
Figure 8: Factors influencing the likelihood of new entrants in the media industry in Europe, 2024
Figure 9: Factors influencing the threat of substitutes in the media industry in Europe, 2024
Figure 10: Drivers of degree of rivalry in the media industry in Europe, 2024

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