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Media in Australia

Publisher MarketLine
Published Dec 31, 2025
Length 47 Pages
SKU # MTLN21050319

Description

Media in Australia

Summary

Media in Australia industry profile provides top-line qualitative and quantitative summary information including: market size (value 2019-24, and forecast to 2029). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights
  • The media industry is segmented into advertising, broadcasting & cable TV, publishing, and movies & entertainment.
  • The Australian media industry recorded revenues of $24.5 billion in 2024, representing a compound annual growth rate (CAGR) of 1.8% between 2019 and 2024.
  • The advertising segment accounted for the industry's largest proportion in 2024, with total revenues of $14.1 billion, equivalent to 57.6% of the industry's overall value.
  • In 2024, Australia held a 4.7% share of the Asia-Pacific media industry.
Scope
  • Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the media market in Australia
  • Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the media market in Australia
  • Leading company profiles reveal details of key media market players’ global operations and financial performance
  • Add weight to presentations and pitches by understanding the future growth prospects of the Australia media market with five year forecasts
Reasons to Buy
  • What was the size of the Australia media market by value in 2024?
  • What will be the size of the Australia media market in 2029?
  • What factors are affecting the strength of competition in the Australia media market?
  • How has the market performed over the last five years?
  • What are the main segments that make up Australia's media market?

Table of Contents

47 Pages
1 Executive Summary
1.1. Market value
1.2. Market value forecast
1.3. Category segmentation
1.4. Geography segmentation
1.5. Market rivalry
1.6. Competitive landscape
2 Market Overview
2.1. Market definition
2.2. Market analysis
3 Market Data
3.1. Market value
4 Market Segmentation
4.1. Category segmentation
4.2. Geography segmentation
5 Market Outlook
5.1. Market value forecast
6 Five Forces Analysis
6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry
7 Competitive Landscape
7.1. Who are the leading players?
7.2. What are the strengths of the leading players?
7.3. What strategies do the key players follow?
7.4. What are the recent market developments?
8 Company Profiles
8.1. WPP Plc
8.2. Australian Broadcasting Corp
8.3. REA Group Ltd
8.4. Seven West Media Ltd
9 Macroeconomic Indicators
9.1. Country data
10 Appendix
10.1. Methodology
10.2. Industry associations
10.3. Related MarketLine research
10.4. About MarketLine
List of Tables
Table 1: Australia media industry value: $ billion, 2019-24
Table 2: Australia media industry category segmentation: % share, by value, 2019-24
Table 3: Australia media industry category segmentation: $ billion, 2019-24
Table 4: Australia media industry geography segmentation: $ billion, 2024
Table 5: Australia media industry value forecast: $ billion, 2024-29
Table 6: WPP Plc: Key Facts
Table 7: WPP Plc: Annual Financial Ratios
Table 8: WPP Plc: Key Employees
Table 9: WPP Plc: Key Employees Continued
Table 10: Australian Broadcasting Corp: Key Facts
Table 11: Australian Broadcasting Corp: Key Employees
Table 12: REA Group Ltd: Key Facts
Table 13: REA Group Ltd: Annual Financial Ratios
Table 14: REA Group Ltd: Key Employees
Table 15: Seven West Media Ltd: Key Facts
Table 16: Seven West Media Ltd: Annual Financial Ratios
Table 17: Seven West Media Ltd: Key Employees
Table 18: Australia Size of Population (Million), 2020-24
Table 19: Australia Real GDP (Constant 2010 Prices, $ Billion), 2020-24
Table 20: Australia GDP (Current Prices, $ Billion), 2020-24
Table 21: Australia Inflation, 2020-24
Table 22: Australia Consumer Price Index (Absolute), 2020-24
Table 23: Australia Exchange Rate, 2019-24
List of Figures
Figure 1: Australia media industry value: $ billion, 2019-24
Figure 2: Australia media industry category segmentation: $ billion, 2019-24
Figure 3: Australia media industry geography segmentation: % share, by value, 2024
Figure 4: Australia media industry value forecast: $ billion, 2024-29
Figure 5: Forces driving competition in the media industry in Australia, 2024
Figure 6: Drivers of buyer power in the media industry in Australia, 2024
Figure 7: Drivers of supplier power in the media industry in Australia, 2024
Figure 8: Factors influencing the likelihood of new entrants in the media industry in Australia, 2024
Figure 9: Factors influencing the threat of substitutes in the media industry in Australia, 2024
Figure 10: Drivers of degree of rivalry in the media industry in Australia, 2024

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