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Media in Asia-Pacific

Publisher MarketLine
Published Dec 31, 2025
Length 49 Pages
SKU # MTLN21050318

Description

Media in Asia-Pacific

Summary

Media in Asia-Pacific industry profile provides top-line qualitative and quantitative summary information including: market size (value 2019-24, and forecast to 2029). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights
  • The media industry is segmented into advertising, broadcasting & cable TV, publishing, and movies & entertainment.
  • The Asia-Pacific media industry recorded revenues of $526 billion in 2024, representing a compound annual growth rate (CAGR) of 1.1% between 2019 and 2024.
  • The advertising segment accounted for the industry's largest proportion in 2024, with total revenues of $253.7 billion, equivalent to 48.2% of the industry's overall value.
  • In 2024, China held a 44.4% share of the Asia-Pacific media industry, followed by Japan at 19.7%, India at 7.7%, South Korea at 6.4%, and Singapore at 0.9%.
Scope
  • Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the media market in Asia-Pacific
  • Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the media market in Asia-Pacific
  • Leading company profiles reveal details of key media market players’ global operations and financial performance
  • Add weight to presentations and pitches by understanding the future growth prospects of the Asia-Pacific media market with five year forecasts
Reasons to Buy
  • What was the size of the Asia-Pacific media market by value in 2024?
  • What will be the size of the Asia-Pacific media market in 2029?
  • What factors are affecting the strength of competition in the Asia-Pacific media market?
  • How has the market performed over the last five years?
  • What are the main segments that make up Asia-Pacific's media market?

Table of Contents

49 Pages
1 Executive Summary
1.1. Market value
1.2. Market value forecast
1.3. Category segmentation
1.4. Geography segmentation
1.5. Market rivalry
1.6. Competitive landscape
2 Market Overview
2.1. Market definition
2.2. Market analysis
3 Market Data
3.1. Market value
4 Market Segmentation
4.1. Category segmentation
4.2. Geography segmentation
5 Market Outlook
5.1. Market value forecast
6 Five Forces Analysis
6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry
7 Competitive Landscape
7.1. Who are the leading players?
7.2. What are the strengths of the leading players?
7.3. What strategies do the leading players follow?
7.4. What are the recent developments in the market?
8 Company Profiles
8.1. Dentsu Group Inc
8.2. Nippon Television Holdings Inc
8.3. PT. Global Mediacom Tbk
8.4. Tencent Holdings Ltd
9 Macroeconomic Indicators
9.1. Country data
10 Appendix
10.1. Methodology
10.2. Industry associations
10.3. Related MarketLine research
10.4. About MarketLine
List of Tables
Table 1: Asia-Pacific media industry value: $ billion, 2019-24
Table 2: Asia-Pacific media industry category segmentation: % share, by value, 2019-24
Table 3: Asia-Pacific media industry category segmentation: $ billion, 2019-24
Table 4: Asia-Pacific media industry geography segmentation: $ billion, 2024
Table 5: Asia-Pacific media industry value forecast: $ billion, 2024-29
Table 6: Dentsu Group Inc: Key Facts
Table 7: Dentsu Group Inc: Annual Financial Ratios
Table 8: Dentsu Group Inc: Key Employees
Table 9: Dentsu Group Inc: Key Employees Continued
Table 10: Nippon Television Holdings Inc: Key Facts
Table 11: Nippon Television Holdings Inc: Annual Financial Ratios
Table 12: Nippon Television Holdings Inc: Key Employees
Table 13: PT. Global Mediacom Tbk: Key Facts
Table 14: PT. Global Mediacom Tbk: Annual Financial Ratios
Table 15: PT. Global Mediacom Tbk: Key Employees
Table 16: Tencent Holdings Ltd: Key Facts
Table 17: Tencent Holdings Ltd: Annual Financial Ratios
Table 18: Tencent Holdings Ltd: Key Employees
Table 19: Asia-Pacific Exchange Rate, 2019-24
List of Figures
Figure 1: Asia-Pacific media industry value: $ billion, 2019-24
Figure 2: Asia-Pacific media industry category segmentation: $ billion, 2019-24
Figure 3: Asia-Pacific media industry geography segmentation: % share, by value, 2024
Figure 4: Asia-Pacific media industry value forecast: $ billion, 2024-29
Figure 5: Forces driving competition in the media industry in Asia-Pacific, 2024
Figure 6: Drivers of buyer power in the media industry in Asia-Pacific, 2024
Figure 7: Drivers of supplier power in the media industry in Asia-Pacific, 2024
Figure 8: Factors influencing the likelihood of new entrants in the media industry in Asia-Pacific, 2024
Figure 9: Factors influencing the threat of substitutes in the media industry in Asia-Pacific, 2024
Figure 10: Drivers of degree of rivalry in the media industry in Asia-Pacific, 2024

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