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Haircare in Germany

Publisher MarketLine
Published Aug 21, 2025
Length 47 Pages
SKU # MTLN20572620

Description

Haircare in Germany

Summary

Haircare in Germany industry profile provides top-line qualitative and quantitative summary information including: market size (value 2019-24, and forecast to 2029). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights
  • The haircare market includes retail sales of shampoo, hair colorants, conditioner, styling agents, and others. The scope of others includes perms & relaxers, and hair loss treatments. The market is valued according to retail selling price (RSP) and includes any applicable taxes.
  • The German haircare market recorded revenues of $4,244.3 million in 2024, representing a compound annual growth rate (CAGR) of 3.3% between 2019-24.
  • Market consumption volume increased with a CAGR of 1.3% between 2019-24, reaching a total of 557.5 million units in 2024.
  • The German haircare market has witnessed moderate growth during the review period, driven by increased affordability and accessibility of products such as shampoos, conditioners, oils, and sprays.
Scope
  • Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the haircare market in Germany
  • Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the haircare market in Germany
  • Leading company profiles reveal details of key haircare market players’ global operations and financial performance
  • Add weight to presentations and pitches by understanding the future growth prospects of the Germany haircare market with five year forecasts
Reasons to Buy
  • What was the size of the Germany haircare market by value in 2024?
  • What will be the size of the Germany haircare market in 2029?
  • What factors are affecting the strength of competition in the Germany haircare market?
  • How has the market performed over the last five years?
  • What are the main segments that make up Germany's haircare market?

Table of Contents

47 Pages
1 Executive Summary
1.1. Market value
1.2. Market value forecast
1.3. Market volume
1.4. Market volume forecast
1.5. Category segmentation
1.6. Geography segmentation
1.7. Market share
1.8. Market rivalry
1.9. Competitive landscape
2 Market Overview
2.1. Market definition
2.2. Market analysis
3 Market Data
3.1. Market value
3.2. Market volume
4 Market Segmentation
4.1. Category segmentation
4.2. Geography segmentation
4.3. Market distribution
5 Market Outlook
5.1. Market value forecast
5.2. Market volume forecast
6 Five Forces Analysis
6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry
7 Competitive Landscape
7.1. Market share
7.2. Who are the leading players in the German haircare market?
7.3. Which companies have been most successful in increasing their market shares during 2019-24?
7.4. Which companies market shares have suffered over the same period (2019-24)?
7.5. What are the most popular brands in the German haircare market?
8 Company Profiles
8.1. The Procter & Gamble Co
8.2. Henkel AG & Co KGaA
8.3. Beiersdorf AG
8.4. L'Oreal SA
9 Macroeconomic Indicators
9.1. Country data
10 Appendix
10.1. Methodology
10.2. Industry associations
10.3. Related MarketLine research
10.4. About MarketLine
List of Tables
Table 1: Germany haircare market value: $ million, 2019-24
Table 2: Germany haircare market volume: million units, 2019-24
Table 3: Germany haircare market category segmentation: % share, by value, 2019-24
Table 4: Germany haircare market category segmentation: $ million, 2019-24
Table 5: Germany haircare market geography segmentation: $ million, 2024
Table 6: Germany haircare market distribution: % share, by value, 2024
Table 7: Germany haircare market value forecast: $ million, 2024-29
Table 8: Germany haircare market volume forecast: million units, 2024-29
Table 9: Germany haircare market share: % share, by value, 2024
Table 10: The Procter & Gamble Co: Key Facts
Table 11: The Procter & Gamble Co: Annual Financial Ratios
Table 12: The Procter & Gamble Co: Key Employees
Table 13: The Procter & Gamble Co: Key Employees Continued
Table 14: Henkel AG & Co KGaA: Key Facts
Table 15: Henkel AG & Co KGaA: Annual Financial Ratios
Table 16: Henkel AG & Co KGaA: Key Employees
Table 17: Beiersdorf AG: Key Facts
Table 18: Beiersdorf AG: Annual Financial Ratios
Table 19: Beiersdorf AG: Key Employees
Table 20: L'Oreal SA: Key Facts
Table 21: L'Oreal SA: Annual Financial Ratios
Table 22: L'Oreal SA: Key Employees
Table 23: L'Oreal SA: Key Employees Continued
Table 24: Germany Size of Population (Million), 2020-24
Table 25: Germany Real GDP (Constant 2010 Prices, $ Billion), 2020-24
Table 26: Germany GDP (Current Prices, $ Billion), 2020-24
Table 27: Germany Inflation, 2020-24
Table 28: Germany Consumer Price Index (Absolute), 2020-24
Table 29: Germany Exchange Rate, 2019-24
List of Figures
Figure 1: Germany haircare market value: $ million, 2019-24
Figure 2: Germany haircare market volume: million units, 2019-24
Figure 3: Germany haircare market category segmentation: $ million, 2019-24
Figure 4: Germany haircare market geography segmentation: % share, by value, 2024
Figure 5: Germany haircare market distribution: % share, by value, 2024
Figure 6: Germany haircare market value forecast: $ million, 2024-29
Figure 7: Germany haircare market volume forecast: million units, 2024-29
Figure 8: Forces driving competition in the haircare market in Germany, 2024
Figure 9: Drivers of buyer power in the haircare market in Germany, 2024
Figure 10: Drivers of supplier power in the haircare market in Germany, 2024
Figure 11: Factors influencing the likelihood of new entrants in the haircare market in Germany, 2024
Figure 12: Factors influencing the threat of substitutes in the haircare market in Germany, 2024
Figure 13: Drivers of degree of rivalry in the haircare market in Germany, 2024
Figure 14: Germany haircare market share: % share, by value, 2024

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