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Global Digital Advertising

Publisher MarketLine
Published Dec 31, 2025
Length 48 Pages
SKU # MTLN21050214

Description

Global Digital Advertising

Summary

Global Digital Advertising industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value and volume 2019-24, and forecast to 2029). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights
  • Digital advertising involves promoting products, services, or brands through various digital platforms, such as social media, search engines, mobile applications, websites, and other online channels. It includes various advertising techniques, such as video advertising, mobile advertising, and social media advertising.
  • The global digital advertising market recorded revenues of $472.7 billion in 2024, representing a compound annual growth rate (CAGR) of 10.9% between 2019 and 2024.
  • The mobile segment accounted for the market's largest proportion in 2024, with total revenues of $343.1 billion, equivalent to 72.6% of the market's overall value.
  • In 2024, the global digital advertising market recorded an annual growth of 12.1%. The growth is attributed to the continued expansion of social commerce and e-commerce, which resulted in the deployment of digital campaigns across social media platforms and websites. According to GlobalData, in 2024, the global social commerce market reached $1.2 trillion, up 27.5% annually.
Scope
  • Save time carrying out entry-level research by identifying the size, growth, and leading players in the digital advertising market in the global
  • Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the global digital advertising market
  • Leading company profiles reveal details of key digital advertising market players’ global operations and financial performance
  • Add weight to presentations and pitches by understanding the future growth prospects of the Global digital advertising market with five year forecasts by both value and volume
Reasons to Buy
  • What was the size of the Global digital advertising market by value in 2024?
  • What will be the size of the Global digital advertising market in 2029?
  • What factors are affecting the strength of competition in the Global digital advertising market?
  • How has the market performed over the last five years?
  • Who are the top competitors in the global's digital advertising market?

Table of Contents

48 Pages
1. Executive Summary
1.1. Market value
1.2. Market value forecast
1.3. Category segmentation
1.4. Geography segmentation
1.5. Market rivalry
1.6. Competitive landscape
2. Market Overview
2.1. Market definition
2.2. Market analysis
3. Market Data
3.1. Market value
4. Market Segmentation
4.1. Category segmentation
4.2. Geography segmentation
5. Market Outlook
5.1. Market value forecast
6. Five Forces Analysis
6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry
7. Competitive Landscape
7.1. Who are the leading players?
7.2. What are the strengths and strategies of the leading players?
7.3. What are the most recent market developments?
8. Company Profiles
8.1. Meta Platforms Inc
8.2. Baidu Inc
8.3. Amazon.com Inc
8.4. Tencent Holdings Ltd
8.5. Alphabet Inc
9. Macroeconomic Indicators
9.1. Country data
10. Appendix
10.1. Methodology
10.2. Industry associations
10.3. Related MarketLine research
10.4. About MarketLine
List of Tables
Table 1: Global digital advertising market value: $ million, 2019-24
Table 2: Global digital advertising market category segmentation: % share, by value, 2019-24
Table 3: Global digital advertising market category segmentation: $ million, 2019-24
Table 4: Global digital advertising market geography segmentation: $ million, 2024
Table 5: Global digital advertising market value forecast: $ million, 2024-29
Table 6: Meta Platforms Inc: Key Facts
Table 7: Meta Platforms Inc: Annual Financial Ratios
Table 8: Meta Platforms Inc: Key Employees
Table 9: Meta Platforms Inc: Key Employees Continued
Table 10: Baidu Inc: Key Facts
Table 11: Baidu Inc: Annual Financial Ratios
Table 12: Baidu Inc: Key Employees
Table 13: Amazon.com Inc: Key Facts
Table 14: Amazon.com Inc: Annual Financial Ratios
Table 15: Amazon.com Inc: Key Employees
Table 16: Tencent Holdings Ltd: Key Facts
Table 17: Tencent Holdings Ltd: Annual Financial Ratios
Table 18: Tencent Holdings Ltd: Key Employees
Table 19: Alphabet Inc: Key Facts
Table 20: Alphabet Inc: Annual Financial Ratios
Table 21: Alphabet Inc: Key Employees
Table 22: Global Exchange Rate, 2019-24
List of Figures
Figure 1: Global digital advertising market value: $ million, 2019-24
Figure 2: Global digital advertising market category segmentation: $ million, 2019-24
Figure 3: Global digital advertising market geography segmentation: % share, by value, 2024
Figure 4: Global digital advertising market value forecast: $ million, 2024-29
Figure 5: Forces driving competition in the global digital advertising market, 2024
Figure 6: Drivers of buyer power in the global digital advertising market, 2024
Figure 7: Drivers of supplier power in the global digital advertising market, 2024
Figure 8: Factors influencing the likelihood of new entrants in the global digital advertising market, 2024
Figure 9: Factors influencing the threat of substitutes in the global digital advertising market, 2024
Figure 10: Drivers of degree of rivalry in the global digital advertising market, 2024

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