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Global Broadcasting & Cable TV

Publisher MarketLine
Published Dec 31, 2025
Length 49 Pages
SKU # MTLN21050210

Description

Global Broadcasting & Cable TV

Summary

Global Broadcasting & Cable TV industry profile provides top-line qualitative and quantitative summary information including: market size (value and volume 2019-24, and forecast to 2029). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights
  • The broadcasting & cable TV market consists of all terrestrial, cable, and satellite broadcasters of digital and analog television programming. The market value represents the revenues generated by market players in a specific year.
  • The global broadcasting & cable TV market recorded revenues of $422.5 billion in 2024, representing a negative compound annual growth rate (CAGR) of 3.1% between 2019 and 2024.
  • The TV advertising segment accounted for the market's largest proportion in 2024, with total revenues of $189.9 billion, equivalent to 44.9% of the market's overall value.
  • In 2024, the global broadcasting & cable TV market witnessed an annual growth of 3.1% due to the increased households with television sets. According to the National Institute for Statistics and Economic Studies - France, in 2024, households with television sets in France reached 30.0 million, up 0.5% from 2023.
Scope
  • Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the broadcasting & cable tv market in the global
  • Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the global broadcasting & cable tv market
  • Leading company profiles reveal details of key broadcasting & cable tv market players’ global operations and financial performance
  • Add weight to presentations and pitches by understanding the future growth prospects of the Global broadcasting & cable tv market with five year forecasts by both value and volume
Reasons to Buy
  • What was the size of the Global broadcasting & cable tv market by value in 2024?
  • What will be the size of the Global broadcasting & cable tv market in 2029?
  • What factors are affecting the strength of competition in the Global broadcasting & cable tv market?
  • How has the market performed over the last five years?
  • What are the main segments that make up the global's broadcasting & cable tv market?

Table of Contents

49 Pages
1. Executive Summary
1.1. Market value
1.2. arket value forecast
1.3. Category segmentation
1.4. Geography segmentation
1.5. Market rivalry
1.6. Competitive landscape
2. Market Overview
2.1. Market definition
2.2. Market analysis
3. Market Data
3.1. Market value
4. Market Segmentation
4.1. Category segmentation
4.2. Geography segmentation
5. Market Outlook
5.1. Market value forecast
6. Five Forces Analysis
6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry
7. Competitive Landscape
7.1. Who are the key market players?
7.2. What strategies do the key market players follow?
7.3. What are the most recent developments in the market?
8. Company Profiles
8.1. Comcast Corp
8.2. CCTV International Network Co Ltd
8.3. Paramount Global
8.4. RTL Group SA
8.5. Zee Entertainment Enterprises Ltd
9. Macroeconomic Indicators
9.1. Country data
10. Appendix
10.1. Methodology
10.2. Industry associations
10.3. Related MarketLine research
10.4. About MarketLine
List of Tables
Table 1: Global broadcasting & cable TV market value: $ billion, 2019-24
Table 2: Global broadcasting & cable TV market category segmentation: % share, by value, 2019-24
Table 3: Global broadcasting & cable TV market category segmentation: $ billion, 2019-24
Table 4: Global broadcasting & cable TV market geography segmentation: $ billion, 2024
Table 5: Global broadcasting & cable TV market value forecast: $ billion, 2024-29
Table 6: Comcast Corp: Key Facts
Table 7: Comcast Corp: Annual Financial Ratios
Table 8: Comcast Corp: Key Employees
Table 9: Comcast Corp: Key Employees Continued
Table 10: CCTV International Network Co Ltd: Key Facts
Table 11: CCTV International Network Co Ltd: Key Employees
Table 12: Paramount Global: Key Facts
Table 13: Paramount Global: Key Employees
Table 14: Paramount Global: Key Employees Continued
Table 15: RTL Group SA: Key Facts
Table 16: RTL Group SA: Annual Financial Ratios
Table 17: RTL Group SA: Key Employees
Table 18: RTL Group SA: Key Employees Continued
Table 19: Zee Entertainment Enterprises Ltd: Key Facts
Table 20: Zee Entertainment Enterprises Ltd: Annual Financial Ratios
Table 21: Zee Entertainment Enterprises Ltd: Key Employees
Table 22: Zee Entertainment Enterprises Ltd: Key Employees Continued
Table 23: Global Exchange Rate, 2019-24
List of Figures
Figure 1: Global broadcasting & cable TV market value: $ billion, 2019-24
Figure 2: Global broadcasting & cable TV market category segmentation: $ billion, 2019-24
Figure 3: Global broadcasting & cable TV market geography segmentation: % share, by value, 2024
Figure 4: Global broadcasting & cable TV market value forecast: $ billion, 2024-29
Figure 5: Forces driving competition in the global broadcasting & cable TV market, 2024
Figure 6: Drivers of buyer power in the global broadcasting & cable TV market, 2024
Figure 7: Drivers of supplier power in the global broadcasting & cable TV market, 2024
Figure 8: Factors influencing the likelihood of new entrants in the global broadcasting & cable TV market, 2024
Figure 9: Factors influencing the threat of substitutes in the global broadcasting & cable TV market, 2024
Figure 10: Drivers of degree of rivalry in the global broadcasting & cable TV market, 2024

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