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Make-Up Global Industry Almanac 2020-2029

Publisher MarketLine
Published Nov 24, 2025
SKU # MTLN20790947

Description

Make-Up Global Industry Almanac 2020-2029

Summary

Global Make-Up industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value and volume , and forecast to 2029). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights
  • Make-up market includes cosmetic products applied to the face, body, or nails to enhance or improve one’s appearance, color, or texture.
  • The market is segmented into eye make-up, face make-up, lip make-up, nail make-up, and make-up sets. The eye make-up segment includes eyeliner, eye shadow, mascara, and other eye make-up products. The face make-up segment covers blusher, foundation, face powder, and other face make-up products. The lip make-up segment includes lip liner, lipstick, lip gloss, and other lip make-up products. The nail make-up consists of nail polish.
  • By distribution channel, the market is segmented into chemists/pharmacies, department stores, health & beauty stores, supermarkets and others. The scope of others includes cash & carries, e-commerce, hypermarkets, convenience stores, discounters, independent stores, parapharmacies/drugstores, direct sellers, warehouse clubs and dollar stores, variety stores & general merchandise retailers, etc.
  • All market data and forecasts are based on nominal prices and all currency conversions used in the creation of this report have been calculated using yearly annual average exchange rates. The USD values may show a declining trend for few countries such as Argentina, Turkey, Nigeria, Egypt, and Russia. This is primarily because of the impact of exchange rates considered.
  • The global make-up market recorded revenues of $70,510.8 million in 2024, representing a compound annual growth rate (CAGR) of 1.7% between 2019-24.
  • Market consumption volumes declined with a negative CAGR of 0.5% between 2019-24, reaching a total of 6,556.1 million units in 2024.
  • The global make-up market registered sluggish growth during 2019-24, primarily due to the COVID-19 pandemic led to reduced social interactions and a shift to remote work, decreasing the need for make-up. Inflation and economic instability have caused consumers to prioritize essential items over non-essential beauty products.
Scope
  • Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the global make-up market
  • Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the global make-up market
  • Leading company profiles reveal details of key make-up market players’ global operations and financial performance
  • Add weight to presentations and pitches by understanding the future growth prospects of the global make-up market with five year forecasts by both value and volume
Reasons to Buy
  • What was the size of the global make-up market by value in 2024?
  • What will be the size of the global make-up market in 2029?
  • What factors are affecting the strength of competition in the global make-up market?
  • How has the market performed over the last five years?
  • Who are the top competitors in the global make-up market?

Table of Contents

1 EXECUTIVE SUMMARY
1.1. Market value
1.2. Market value forecast
1.3. Market volume
1.4. Market volume forecast
1.5. Category segmentation
1.6. Geography segmentation
1.7. Market share
1.8. Competitive landscape
2 Introduction
2.1. What is this report about?
2.2. Who is the target reader?
2.3. How to use this report
2.4. Definitions
3 Global Make-Up
3.1. Market Overview
3.2. Market Data
3.3. Market Segmentation
3.4. Market outlook
3.5. Five forces analysis
4 Macroeconomic Indicators
4.1. Country data
5 Make-Up in Asia-Pacific
5.1. Market Overview
5.2. Market Data
5.3. Market Segmentation
5.4. Market outlook
5.5. Five forces analysis
6 Make-Up in Europe
6.1. Market Overview
6.2. Market Data
6.3. Market Segmentation
6.4. Market outlook
6.5. Five forces analysis
7 Macroeconomic Indicators
7.1. Country data
8 Make-Up in France
8.1. Market Overview
8.2. Market Data
8.3. Market Segmentation
8.4. Market outlook
8.5. Five forces analysis
9 Macroeconomic Indicators
9.1. Country data
10 Make-Up in Germany
10.1. Market Overview
10.2. Market Data
10.3. Market Segmentation
10.4. Market outlook
10.5. Five forces analysis
11 Macroeconomic Indicators
11.1. Country data
12 Make-Up in Australia
12.1. Market Overview
12.2. Market Data
12.3. Market Segmentation
12.4. Market outlook
12.5. Five forces analysis
13 Macroeconomic Indicators
13.1. Country data
14 Make-Up in Brazil
14.1. Market Overview
14.2. Market Data
14.3. Market Segmentation
14.4. Market outlook
14.5. Five forces analysis
15 Macroeconomic Indicators
15.1. Country data
16 Make-Up in Canada
16.1. Market Overview
16.2. Market Data
16.3. Market Segmentation
16.4. Market outlook
16.5. Five forces analysis
17 Macroeconomic Indicators
17.1. Country data
18 Make-Up in China
18.1. Market Overview
18.2. Market Data
18.3. Market Segmentation
18.4. Market outlook
18.5. Five forces analysis
19 Macroeconomic Indicators
19.1. Country data
20 Make-Up in India
20.1. Market Overview
20.2. Market Data
20.3. Market Segmentation
20.4. Market outlook
20.5. Five forces analysis
21 Macroeconomic Indicators
21.1. Country data
22 Make-Up in Indonesia
22.1. Market Overview
22.2. Market Data
22.3. Market Segmentation
22.4. Market outlook
22.5. Five forces analysis
23 Macroeconomic Indicators
23.1. Country data
24 Make-Up in Italy
24.1. Market Overview
24.2. Market Data
24.3. Market Segmentation
24.4. Market outlook
24.5. Five forces analysis
25 Macroeconomic Indicators
25.1. Country data
26 Make-Up in Japan
26.1. Market Overview
26.2. Market Data
26.3. Market Segmentation
26.4. Market outlook
26.5. Five forces analysis
27 Macroeconomic Indicators
27.1. Country data
28 Make-Up in Mexico
28.1. Market Overview
28.2. Market Data
28.3. Market Segmentation
28.4. Market outlook
28.5. Five forces analysis
29 Macroeconomic Indicators
29.1. Country data
30 Make-Up in The Netherlands
30.1. Market Overview
30.2. Market Data
30.3. Market Segmentation
30.4. Market outlook
30.5. Five forces analysis
31 Macroeconomic Indicators
31.1. Country data
32 Make-Up in North America
32.1. Market Overview
32.2. Market Data
32.3. Market Segmentation
32.4. Market outlook
32.5. Five forces analysis
33 Make-Up in Scandinavia
33.1. Market Overview
33.2. Market Data
33.3. Market Segmentation
33.4. Market outlook
33.5. Five forces analysis
34 Make-Up in Singapore
34.1. Market Overview
34.2. Market Data
34.3. Market Segmentation
34.4. Market outlook
34.5. Five forces analysis
35 Macroeconomic Indicators
35.1. Country data
36 Make-Up in South Africa
36.1. Market Overview
36.2. Market Data
36.3. Market Segmentation
36.4. Market outlook
36.5. Five forces analysis
37 Macroeconomic Indicators
37.1. Country data
38 Make-Up in South Korea
38.1. Market Overview
38.2. Market Data
38.3. Market Segmentation
38.4. Market outlook
38.5. Five forces analysis
39 Macroeconomic Indicators
39.1. Country data
40 Make-Up in Spain
40.1. Market Overview
40.2. Market Data
40.3. Market Segmentation
40.4. Market outlook
40.5. Five forces analysis
41 Macroeconomic Indicators
41.1. Country data
42 Make-Up in Switzerland
42.1. Market Overview
42.2. Market Data
42.3. Market Segmentation
42.4. Market outlook
42.5. Five forces analysis
43 Macroeconomic Indicators
43.1. Country data
44 Make-Up in Turkey
44.1. Market Overview
44.2. Market Data
44.3. Market Segmentation
44.4. Market outlook
44.5. Five forces analysis
45 Macroeconomic Indicators
45.1. Country data
46 Make-Up in The United Kingdom
46.1. Market Overview
46.2. Market Data
46.3. Market Segmentation
46.4. Market outlook
46.5. Five forces analysis
47 Macroeconomic Indicators
47.1. Country data
48 Make-Up in The United States
48.1. Market Overview
48.2. Market Data
48.3. Market Segmentation
48.4. Market outlook
48.5. Five forces analysis
49 Macroeconomic Indicators
49.1. Country data
50 Company Profiles
50.1. L'Oreal SA
50.2. The Estee Lauder Companies Inc
50.3. LVMH Moet Hennessy Louis Vuitton SE
50.4. Coty Inc
50.5. Kao Corp
50.6. Shiseido Co Ltd
50.7. Chanel Ltd
50.8. Cosnova GmbH
50.9. Revlon Consumer Products Corporation
50.10. Natura & Co Holding SA
50.11. Grupo Boticario
50.12. Mary Kay Inc
50.13. Risque'y Cosmetics LLC
50.14. AmorePacific Holdings Corp
50.15. Unilever Plc
50.16. Colorbar Cosmetics Pvt Ltd
50.17. Martha Tilaar Group
50.18. Mandom Corp
50.19. PT Mustika Ratu Tbk
50.20. KIKO SpA
50.21. Deborah Group Spa
50.22. Betterware de Mexico SAPI de CV
50.23. Beauty Icons AB
50.24. Yves Rocher SA
50.25. Erkul Kozmetik Sanayi Ve Ticaret AS
50.26. Walgreens Boots Alliance Inc
51 Appendix
51.1. Methodology
51.2. About MarketLine
List of Tables
Table 1: Global make-up market value: $ million, 2019-24
Table 2: Global make-up market volume: million units, 2019-24
Table 3: Global make-up market category segmentation: % share, by value, 2019-24
Table 4: Global make-up market category segmentation: $ million, 2019-24
Table 5: Global make-up market geography segmentation: $ million, 2024
Table 6: Global make-up market share: % share, by value, 2024
Table 7: Global make-up market distribution: % share, by value, 2024
Table 8: Global make-up market value forecast: $ million, 2024-29
Table 9: Global make-up market volume forecast: million units, 2024-29
Table 10: Global Size of Population (Million), 2020-24
Table 11: Global Real GDP (Constant 2010 Prices, $ Billion), 2020-24
Table 12: Global GDP (Current Prices, $ Billion), 2020-24
Table 13: Global Inflation, 2020-24
Table 14: Global Consumer Price Index (Absolute), 2020-24
Table 15: Global Exchange Rate, 2019-24
Table 16: Asia-Pacific make-up market value: $ million, 2019-24
Table 17: Asia-Pacific make-up market volume: million units, 2019-24
Table 18: Asia-Pacific make-up market category segmentation: % share, by value, 2019-24
Table 19: Asia-Pacific make-up market category segmentation: $ million, 2019-24
Table 20: Asia-Pacific make-up market geography segmentation: $ million, 2024
Table 21: Asia-Pacific make-up market share: % share, by value, 2024
Table 22: Asia-Pacific make-up market distribution: % share, by value, 2024
Table 23: Asia-Pacific make-up market value forecast: $ million, 2024-29
Table 24: Asia-Pacific make-up market volume forecast: million units, 2024-29
Table 25: Europe make-up market value: $ million, 2019-24
Table 26: Europe make-up market volume: million units, 2019-24
Table 27: Europe make-up market category segmentation: % share, by value, 2019-24
Table 28: Europe make-up market category segmentation: $ million, 2019-24
Table 29: Europe make-up market geography segmentation: $ million, 2024
Table 30: Europe make-up market share: % share, by value, 2024
Table 31: Europe make-up market distribution: % share, by value, 2024
Table 32: Europe make-up market value forecast: $ million, 2024-29
Table 33: Europe make-up market volume forecast: million units, 2024-29
Table 34: Europe Size of Population (Million), 2020-24
Table 35: Europe Real GDP (Constant 2010 Prices, $ Billion), 2020-24
Table 36: Europe GDP (Current Prices, $ Billion), 2020-24
Table 37: Europe Inflation, 2020-24
Table 38: Europe Consumer Price Index (Absolute), 2020-24
Table 39: Europe Exchange Rate, 2019-24
Table 40: France make-up market value: $ million, 2019-24
Table 41: France make-up market volume: million units, 2019-24
Table 42: France make-up market category segmentation: % share, by value, 2019-24
Table 43: France make-up market category segmentation: $ million, 2019-24
Table 44: France make-up market geography segmentation: $ million, 2024
Table 45: France make-up market share: % share, by value, 2024
Table 46: France make-up market distribution: % share, by value, 2024
Table 47: France make-up market value forecast: $ million, 2024-29
Table 48: France make-up market volume forecast: million units, 2024-29
Table 49: France Size of Population (Million), 2020-24
Table 50: France Real GDP (Constant 2010 Prices, $ Billion), 2020-24
Table 51: France GDP (Current Prices, $ Billion), 2020-24
Table 52: France Inflation, 2020-24
Table 53: France Consumer Price Index (Absolute), 2020-24
Table 54: France Exchange Rate, 2019-24
Table 55: Germany make-up market value: $ million, 2019-24
Table 56: Germany make-up market volume: million units, 2019-24
Table 57: Germany make-up market category segmentation: % share, by value, 2019-24
Table 58: Germany make-up market category segmentation: $ million, 2019-24
Table 59: Germany make-up market geography segmentation: $ million, 2024
Table 60: Germany make-up market share: % share, by value, 2024
Table 61: Germany make-up market distribution: % share, by value, 2024
Table 62: Germany make-up market value forecast: $ million, 2024-29
Table 63: Germany make-up market volume forecast: million units, 2024-29
Table 64: Germany Size of Population (Million), 2020-24
Table 65: Germany Real GDP (Constant 2010 Prices, $ Billion), 2020-24
Table 66: Germany GDP (Current Prices, $ Billion), 2020-24
Table 67: Germany Inflation, 2020-24
Table 68: Germany Consumer Price Index (Absolute), 2020-24
Table 69: Germany Exchange Rate, 2019-24
Table 70: Australia make-up market value: $ million, 2019-24
Table 71: Australia make-up market volume: million units, 2019-24
Table 72: Australia make-up market category segmentation: % share, by value, 2019-24
Table 73: Australia make-up market category segmentation: $ million, 2019-24
Table 74: Australia make-up market geography segmentation: $ million, 2024
Table 75: Australia make-up market share: % share, by value, 2024
Table 76: Australia make-up market distribution: % share, by value, 2024
Table 77: Australia make-up market value forecast: $ million, 2024-29
Table 78: Australia make-up market volume forecast: million units, 2024-29
Table 79: Australia Size of Population (Million), 2020-24
Table 80: Australia Real GDP (Constant 2010 Prices, $ Billion), 2020-24
Table 81: Australia GDP (Current Prices, $ Billion), 2020-24
Table 82: Australia Inflation, 2020-24
Table 83: Australia Consumer Price Index (Absolute), 2020-24
Table 84: Australia Exchange Rate, 2019-24
Table 85: Brazil make-up market value: $ million, 2019-24
Table 86: Brazil make-up market volume: million units, 2019-24
Table 87: Brazil make-up market category segmentation: % share, by value, 2019-24
Table 88: Brazil make-up market category segmentation: $ million, 2019-24
Table 89: Brazil make-up market geography segmentation: $ million, 2024
Table 90: Brazil make-up market share: % share, by value, 2024
Table 91: Brazil make-up market distribution: % share, by value, 2024
Table 92: Brazil make-up market value forecast: $ million, 2024-29
Table 93: Brazil make-up market volume forecast: million units, 2024-29
Table 94: Brazil Size of Population (Million), 2020-24
Table 95: Brazil Real GDP (Constant 2010 Prices, $ Billion), 2020-24
Table 96: Brazil GDP (Current Prices, $ Billion), 2020-24
Table 97: Brazil Inflation, 2020-24
Table 98: Brazil Consumer Price Index (Absolute), 2020-24
Table 99: Brazil Exchange Rate, 2019-24
Table 100: Canada make-up market value: $ million, 2019-24
Table 101: Canada make-up market volume: million units, 2019-24
Table 102: Canada make-up market category segmentation: % share, by value, 2019-24
Table 103: Canada make-up market category segmentation: $ million, 2019-24
Table 104: Canada make-up market geography segmentation: $ million, 2024
Table 105: Canada make-up market share: % share, by value, 2024
Table 106: Canada make-up market distribution: % share, by value, 2024
Table 107: Canada make-up market value forecast: $ million, 2024-29
Table 108: Canada make-up market volume forecast: million units, 2024-29
Table 109: Canada Size of Population (Million), 2020-24
Table 110: Canada Real GDP (Constant 2010 Prices, $ Billion), 2020-24
List of Figures
Figure 1: Global make-up market value: $ million, 2019-24
Figure 2: Global make-up market volume: million units, 2019-24
Figure 3: Global make-up market category segmentation: $ million, 2019-24
Figure 4: Global make-up market geography segmentation: % share, by value, 2024
Figure 5: Global make-up market share: % share, by value, 2024
Figure 6: Global make-up market distribution: % share, by value, 2024
Figure 7: Global make-up market value forecast: $ million, 2024-29
Figure 8: Global make-up market volume forecast: million units, 2024-29
Figure 9: Forces driving competition in the global make-up market, 2024
Figure 10: Drivers of buyer power in the global make-up market, 2024
Figure 11: Drivers of supplier power in the global make-up market, 2024
Figure 12: Factors influencing the likelihood of new entrants in the global make-up market, 2024
Figure 13: Factors influencing the threat of substitutes in the global make-up market, 2024
Figure 14: Drivers of degree of rivalry in the global make-up market, 2024
Figure 15: Asia-Pacific make-up market value: $ million, 2019-24
Figure 16: Asia-Pacific make-up market volume: million units, 2019-24
Figure 17: Asia-Pacific make-up market category segmentation: $ million, 2019-24
Figure 18: Asia-Pacific make-up market geography segmentation: % share, by value, 2024
Figure 19: Asia-Pacific make-up market share: % share, by value, 2024
Figure 20: Asia-Pacific make-up market distribution: % share, by value, 2024
Figure 21: Asia-Pacific make-up market value forecast: $ million, 2024-29
Figure 22: Asia-Pacific make-up market volume forecast: million units, 2024-29
Figure 23: Forces driving competition in the make-up market in Asia-Pacific, 2024
Figure 24: Drivers of buyer power in the make-up market in Asia-Pacific, 2024
Figure 25: Drivers of supplier power in the make-up market in Asia-Pacific, 2024
Figure 26: Factors influencing the likelihood of new entrants in the make-up market in Asia-Pacific, 2024
Figure 27: Factors influencing the threat of substitutes in the make-up market in Asia-Pacific, 2024
Figure 28: Drivers of degree of rivalry in the make-up market in Asia-Pacific, 2024
Figure 29: Europe make-up market value: $ million, 2019-24
Figure 30: Europe make-up market volume: million units, 2019-24
Figure 31: Europe make-up market category segmentation: $ million, 2019-24
Figure 32: Europe make-up market geography segmentation: % share, by value, 2024
Figure 33: Europe make-up market share: % share, by value, 2024
Figure 34: Europe make-up market distribution: % share, by value, 2024
Figure 35: Europe make-up market value forecast: $ million, 2024-29
Figure 36: Europe make-up market volume forecast: million units, 2024-29
Figure 37: Forces driving competition in the make-up market in Europe, 2024
Figure 38: Drivers of buyer power in the make-up market in Europe, 2024
Figure 39: Drivers of supplier power in the make-up market in Europe, 2024
Figure 40: Factors influencing the likelihood of new entrants in the make-up market in Europe, 2024
Figure 41: Factors influencing the threat of substitutes in the make-up market in Europe, 2024
Figure 42: Drivers of degree of rivalry in the make-up market in Europe, 2024
Figure 43: France make-up market value: $ million, 2019-24
Figure 44: France make-up market volume: million units, 2019-24
Figure 45: France make-up market category segmentation: $ million, 2019-24
Figure 46: France make-up market geography segmentation: % share, by value, 2024
Figure 47: France make-up market share: % share, by value, 2024
Figure 48: France make-up market distribution: % share, by value, 2024
Figure 49: France make-up market value forecast: $ million, 2024-29
Figure 50: France make-up market volume forecast: million units, 2024-29
Figure 51: Forces driving competition in the make-up market in France, 2024
Figure 52: Drivers of buyer power in the make-up market in France, 2024
Figure 53: Drivers of supplier power in the make-up market in France, 2024
Figure 54: Factors influencing the likelihood of new entrants in the make-up market in France, 2024
Figure 55: Factors influencing the threat of substitutes in the make-up market in France, 2024
Figure 56: Drivers of degree of rivalry in the make-up market in France, 2024
Figure 57: Germany make-up market value: $ million, 2019-24
Figure 58: Germany make-up market volume: million units, 2019-24
Figure 59: Germany make-up market category segmentation: $ million, 2019-24
Figure 60: Germany make-up market geography segmentation: % share, by value, 2024
Figure 61: Germany make-up market share: % share, by value, 2024
Figure 62: Germany make-up market distribution: % share, by value, 2024
Figure 63: Germany make-up market value forecast: $ million, 2024-29
Figure 64: Germany make-up market volume forecast: million units, 2024-29
Figure 65: Forces driving competition in the make-up market in Germany, 2024
Figure 66: Drivers of buyer power in the make-up market in Germany, 2024
Figure 67: Drivers of supplier power in the make-up market in Germany, 2024
Figure 68: Factors influencing the likelihood of new entrants in the make-up market in Germany, 2024
Figure 69: Factors influencing the threat of substitutes in the make-up market in Germany, 2024
Figure 70: Drivers of degree of rivalry in the make-up market in Germany, 2024
Figure 71: Australia make-up market value: $ million, 2019-24
Figure 72: Australia make-up market volume: million units, 2019-24
Figure 73: Australia make-up market category segmentation: $ million, 2019-24
Figure 74: Australia make-up market geography segmentation: % share, by value, 2024
Figure 75: Australia make-up market share: % share, by value, 2024
Figure 76: Australia make-up market distribution: % share, by value, 2024
Figure 77: Australia make-up market value forecast: $ million, 2024-29
Figure 78: Australia make-up market volume forecast: million units, 2024-29
Figure 79: Forces driving competition in the make-up market in Australia, 2024
Figure 80: Drivers of buyer power in the make-up market in Australia, 2024
Figure 81: Drivers of supplier power in the make-up market in Australia, 2024
Figure 82: Factors influencing the likelihood of new entrants in the make-up market in Australia, 2024
Figure 83: Factors influencing the threat of substitutes in the make-up market in Australia, 2024
Figure 84: Drivers of degree of rivalry in the make-up market in Australia, 2024
Figure 85: Brazil make-up market value: $ million, 2019-24
Figure 86: Brazil make-up market volume: million units, 2019-24
Figure 87: Brazil make-up market category segmentation: $ million, 2019-24
Figure 88: Brazil make-up market geography segmentation: % share, by value, 2024
Figure 89: Brazil make-up market share: % share, by value, 2024
Figure 90: Brazil make-up market distribution: % share, by value, 2024
Figure 91: Brazil make-up market value forecast: $ million, 2024-29
Figure 92: Brazil make-up market volume forecast: million units, 2024-29
Figure 93: Forces driving competition in the make-up market in Brazil, 2024
Figure 94: Drivers of buyer power in the make-up market in Brazil, 2024
Figure 95: Drivers of supplier power in the make-up market in Brazil, 2024
Figure 96: Factors influencing the likelihood of new entrants in the make-up market in Brazil, 2024
Figure 97: Factors influencing the threat of substitutes in the make-up market in Brazil, 2024
Figure 98: Drivers of degree of rivalry in the make-up market in Brazil, 2024

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